TNAG-0070-FCO40-106-Disturbances-in-Hong-Kong-propaganda-1968 — Page 55

0003230

G.F. 323

A

CONFIDENTIAL

(c)

(a)

(e)

(f)

Public relations is an essential integral part of Government

action and not 'a sauce for the less palatable'. It is the

creation of a posture or image while governing which etsures that the maximum goodwill is derived from a course of action

or policy. A Public Relations effort can also make

initially less acceptable actions more acceptable. There are many diverse facets of a public relations effort and the

paragraphs below set out those which are considered necessary for the Hong Kong Government.

Objective:

To retain and foster the support of the population for and

allegiance to the policies and actions of the Government.

Theatres:

(i) The Urban areas.

(ii) The rural areas.

These two theatres require different emphasis.

Targets:

Efforts at influencing people will vary with different

groupings and at the outset it is necessary to be conscious

how different groups respond so that different treatment can be given when appropriate. Different groups are:

(1) Europeans and foreigners.

These can be sub-divided into businessmen, missionaries.

and teachers, journalists, consulates, government servants.

Also there are the Indians, Portuguese and Eurasians.

(ii) Chinese residents.

These can be sub-divided into income groups, language groups,

age groups, sexes, and by political affiliation.

CONFIDENTIAL

/(g).....