0003230
G.F. 323
A
(g)
Themes:
CONFIDENTIAL
5
(h)
(i) Good security of the Colony.
(ii) Progressive nature of government in economic promotion,
social leadership, and provision of services.
(iii) Impartiality and fairness of government.
Tactics:
Where and when Government actions affect or are about to affect
people's lives, it is necessary to promote not merely a
knowledge of these actions but an understanding of and
'sympathy for them.
A Public Relations effort can be also
used to good effect before a course of action to soften-up anticipated opposition (e.g. Resettlement Department's
efforts before the clearance of Staunton Creek).
Tactics which can be used are
DIRECT : (a) Press releases.
(b) Radio interviews.
(c) T.V. interviews.
(d) Leaflets, circular letters.
(e) Loudspeakers from vehicles.
(f) Verbal conversations with persons involved.
Such direct tactics are usually employed when government action
is imminent.
INDIRECT : (a) Release of background information through the press.
(b) Radio discussions.
(c) T.V. discussions
(d) Briefing and influencing press correspondents
and radio interviewers.
(e) Talking to persons uninvolved in a particular
course of Government action, persuading them of the merits of the course of action and
encouraging them to talk to those directly involved in the Government action.
CONFIDENTIAL
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