0003230
G.F. 323
A
CONFIDENTIAL
(c)
(a)
(e)
(f)
Public relations is an essential integral part of Government
action and not 'a sauce for the less palatable'. It is the
creation of a posture or image while governing which etsures that the maximum goodwill is derived from a course of action
or policy. A Public Relations effort can also make
initially less acceptable actions more acceptable. There are many diverse facets of a public relations effort and the
paragraphs below set out those which are considered necessary for the Hong Kong Government.
Objective:
To retain and foster the support of the population for and
allegiance to the policies and actions of the Government.
Theatres:
(i) The Urban areas.
(ii) The rural areas.
These two theatres require different emphasis.
Targets:
Efforts at influencing people will vary with different
groupings and at the outset it is necessary to be conscious
how different groups respond so that different treatment can be given when appropriate. Different groups are:
(1) Europeans and foreigners.
These can be sub-divided into businessmen, missionaries.
and teachers, journalists, consulates, government servants.
Also there are the Indians, Portuguese and Eurasians.
(ii) Chinese residents.
These can be sub-divided into income groups, language groups,
age groups, sexes, and by political affiliation.
CONFIDENTIAL
/(g).....