10
THE CHINA MAIL,
WORLD NEWS IN PICTURES.
Shanghai Fire Brigade's Fancy Dress Ball
Many, and varied were the costumes at the annual fancy dress dance of the Shanghai Fire Brigade. A large number of members of the Brigade and their guests enjoyed a programme of songs, entertainments and dancing which lasted well into the small hours. The attractive decorations were arranged by Dia trict Officer Vincent, Station Officer Caynen, and Price and Assistant Station Officer Bracey, whilst Capt. H. G. Beed received the guests, assisted by Third Officer B. M. Hunting,(Crown-Rembrandi Studio.)
Foreign Minister
An Effective Design
S
In Polar Flight
FRIDAY, JANUARY
COUNT THE "MAILS"
THEN LOOK AT THE READER
4
AND YOU WILL SEE THAT HE IS A MAN
WHO CAN AFFORD TO BUY
WHAT YOU HAVE FOR SALE,
IT IS A QUALITY CIRCULATION
THAT PAYS.
IT IS FAR CHEAPER TO ADVERTISE
In a Newspaper That Reaches the People Who Can Afford to Buy Than to Advertise in a Paper That Reaches People Who Cannot Afford to Buy.
Look at the reader.
Before You Decide Which Paper Shall Carry Your Advertisement.
THE "MAIL'
“MAIL" CLAIMS
THAT IT REACHES THE BUYER,
THEREFORE
ADVERTISE IN THE "MAIL.”
Mr. Octavio Mangabeira, Brazil's
Foreign Minister.
Lady Heath
Lady Heath, the famous British airwoman and holder of the altitude record for women, who attended the International Civil Aeronautic confer-
ance.
New President
Dr. Wilhelm- Bóclullat and Pre
tional asembly been elected Presid ©by Parliament.
Dr. Michael Halal sident of that com
realdency for
H
D
JIN
An effective New Year greeting design, carried out in "life," by on; of the New York shops,
Rehearsing for the 1930 Passion Play
IN
Captain Sir Hubert Wilkins, the Polar explorer who, in a daring 1,200-miles fight over the Antarctic. ice cap, discovered that an open water channel divided Graham Land from the South Pole. Heretofore It has been held that the rocky waste. was a part of the Antarctic continent.
President of Brazil
THE COUPON" PRESS
Extract from "THE WEEKLY
SCOTSMAN," Dec, 1.
THE decision of the King's Bench Division in London that one of the football coupon competitions which came before it for judicial pronouncement is illegal under the Ready-Money Football Betting Act is a sad blow to the "Coupon Press," which has to resort to such competitions, free insurance, and the like, to inflate circulation figures. These competitions have unquestionably a most vicious in- fluence. People buy up papers by the dozen in the fond hope that in one guess or another they may hit the correct results. The sales of papers are thereby inflated; but the chances of success to any individual are some millions to one," and wholesale buying of papers is sheer waste.
OUR ADVERTISING EXPERIENCE IS AT
YOUR SERVICE,
CHINA MAIL OFFICES
3A, Wyndham Street,
President Washington Lafz (above), distinguished”, héad of the Brazilian Government.
SAND-LIME BRICKS.
Best machine made bricks. C Highest tests and uniform qualities. For Economy, Quality, Beauty, Durability and
Satisfaction unsurpassed.
YEE YICK SAND-LIME BRICK CO.,
CHING IU NAM, Manager.. Factory :→→ Canton. ^-
Hong Kong Office: 148, Queen's Road, West, 1st Floor. Telephone No. C.-8882,
Norman Kerry
AT PRESENT, OUTDOOR WORK ONLY
K. FUJIYAMA
PHOTOGRAPHER.
NIGHT PHOTOGRAPHY AND EN. LARGEMENTS – A SPECIALITY, ENLARGEMENTS CAN BE MADE. ✅ FROM ANT PHOTOGRAPH. T
NEW OLD OR FADED EN
WEDDINGS AND GROUPS A FEATURE.
SPECIAL
IVEN TO