theme was offered each night and greater use of film enabled a wider range of views and information to be offered. On Monday "Made in Hong Kong" showed the sort of industries from traditional crafts to modern technology which contribute to Hong Kong exports. "Tuesday Briefing" evolved as a mini documentary on current topics and as an informational film. "Viewpoint" on Wednesday remained an individual comment by distinguished journalists including Anthony Lawrence. Towards the end of the year the programme moved out of studio so that people directly involved in the issues could have their say.
16.
The monthly studio series of discussion programmes tended to make news with newspapers printing extracts from the statements made by H.E. the Governor and the Financial Secretary. Future guests will be the Commissioner for the ICAC, members of Legislative and Executive Council, senior Secretaries within Government and other decision makers in Hong Kong.
THE YEAR IN RADIO
17.
more severe.
With the opening of a third commercial television station the competition for available audience became even
Both English and Chinese senior staff producers realised the need for the Government station to compete for audience figures in all areas, including so-called popular broadcasting. The staff set out to make programmes and presentation more popular without damaging the stations established image of being able to cater for minority tastes.
18.
In the English service this resulted in Radio 3 becoming the popular music channel, using personalities, disc jockeys and new announcers to promote a younger image and to capture a greater percentage of the younger people who tended to listen only to Commercial programming. Radio 4 maintained its image as the Serious Music Channel and with careful scheduling provided the necessary alternate listening for the more discriminating listener.
19.
Although the "Dee-Jay" programme has had a relatively short history in Chinese Radio, the trend of radio today demands more and more of this type of programming. Over the year the Chinese service built up a young and talented pool of disc jockeys who have quickly established themselves among the younger radio listeners.
Recent audience surveys show that RTHK can now hold its own, and perhaps has a slight edge, in popular programming. A survey in February 1976 showed that more than 50% of the
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