1995 — Page 95

OPERATIONAL REVIEW

Route information for all the terminating routes at the terminus are shown on the panel, together with a graphical representation of the districts covered by the routes concerned.

(b) LED display at bus terminus

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CHOCHUNG

Since October 1995, LED display

boards have been installed at the

passenger shelters at the Tsim Sha

Tsui Bus Terminus. In addition to

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17:04 $2.7

九巴服務 日日進步

KOP

messages (such as the time of

fare and routing of the respective

terminating routes, special

the display of next departure time,

LED display boards installed at the passenger shelters at the Tsim Sha Tsui Terminus

departure of the last bus, service

suspension, delayed service etc.)

can be given to our customers.

(c) Route information plates inside bus compartments

Since August 1995, KMB has begun to provide route information plates inside bus compartments. This on-board feature is aimed at assisting our passengers, particularly irregular users of the service.

IMPROVING PRODUCTIVITY AND EFFICIENCY

Bus Body Advertising

The Company continued its efforts towards increasing its income from sources other than fares. To

increase public awareness of the value of bus bodies as an advertising medium, the “123 Campaign” (i.e.

selling advertising space on one cross harbour, 2 urban Kowloon and 3 New Territories buses as a

package) was launched in early 1995 and received a good response. In December 1995, a new advertising

package, the "Four 2s", was introduced to further encourage bus body advertising on our New Territories

buses.

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KUB

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