TNAG-2664-FCO40-3860-Future-of-Hong-Kong-British-Consulate-General-1992 — Page 16

1991-11-15

19:54

BRITISH TRADE COMMISSION

BRITISH TRADE COMMISSION: OVERALL POST OBJECTIVES

Short Term Objectives

1. To increase export Msales, especially in

priority areas identified in the BOTB forward plan

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P. 13

2.

To achieve maximum British involvement in projects, particularly PADS

3.

To ensure that the

increasing number of

important British visitors

are seen,

briefed and

introduced to the decision

makers in Hong Kong

4.

To publicise HMG's policies on major inter- national affairs as well as matters more directly affecting Hong Kong

5.

To have central role in planning new Consulate- General

6.

To keep expenditure within our local budget

A

A

A

A

Prio- rity

A

Means

All commercial officers to devote at least 1/3, of their visit programme to the priority sectors as identified in the BOTB forward Plan

Increase awareness in the UK and Hong Kong of project business and lobby in HK on behalf of British investors

Arrange briefings at BTC; visit programmes,

entertainment, regular economic reporting for publication through BIS

Press releases. Interviews. Media openings for visiting Ministers, MPs etc. Speeches and letters to opion formers

Close co-ordination with HKG. OED and HKD

Output Measurement

Make at least 125 calls per officer

Provide regular assessments of project business to the DTI; brief all visiting businessmen; make 3 weekly calls on officials & busine- ssmen in HK specifically related to projects.

Keener overall interest in market by British suppliers evidenced by an increase of 15% in chargeable enquiries and a fully subscribed outward mission programme

Brief 6 local journalists each week. Arrange 4 press conferences; press releases to be issued on day of receipt; 4 speeches by businessmen

To select project manager and architect by mid-1992

Performance Assessment

Close monitoring by Post Management Committee. Value for money targets. Regular reviews of expenditure

No more than a 10% under or over-spent on estimated expenditure per activity at quarterly reviews.