1991-11-15
19:54
BRITISH TRADE COMMISSION
BRITISH TRADE COMMISSION: OVERALL POST OBJECTIVES
Short Term Objectives
1. To increase export Msales, especially in
priority areas identified in the BOTB forward plan
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P. 13
2.
To achieve maximum British involvement in projects, particularly PADS
3.
To ensure that the
increasing number of
important British visitors
are seen,
briefed and
introduced to the decision
makers in Hong Kong
4.
To publicise HMG's policies on major inter- national affairs as well as matters more directly affecting Hong Kong
5.
To have central role in planning new Consulate- General
6.
To keep expenditure within our local budget
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Prio- rity
A
Means
All commercial officers to devote at least 1/3, of their visit programme to the priority sectors as identified in the BOTB forward Plan
Increase awareness in the UK and Hong Kong of project business and lobby in HK on behalf of British investors
Arrange briefings at BTC; visit programmes,
entertainment, regular economic reporting for publication through BIS
Press releases. Interviews. Media openings for visiting Ministers, MPs etc. Speeches and letters to opion formers
Close co-ordination with HKG. OED and HKD
Output Measurement
Make at least 125 calls per officer
Provide regular assessments of project business to the DTI; brief all visiting businessmen; make 3 weekly calls on officials & busine- ssmen in HK specifically related to projects.
Keener overall interest in market by British suppliers evidenced by an increase of 15% in chargeable enquiries and a fully subscribed outward mission programme
Brief 6 local journalists each week. Arrange 4 press conferences; press releases to be issued on day of receipt; 4 speeches by businessmen
To select project manager and architect by mid-1992
Performance Assessment
Close monitoring by Post Management Committee. Value for money targets. Regular reviews of expenditure
No more than a 10% under or over-spent on estimated expenditure per activity at quarterly reviews.