: 291-11-15
19:54
BRITISH TRADE COMMISSION
752 845 2670
F.14
BRITISH TRADE COMMISSION: OVERALL POST OBJECTIVES CONT..
Short
rm Objectives
Prio- rity
7.
To relocate the BUSMO in BTC offices
A
8.
To obtain publicity for all trade missions and trade fairs
A
9. To improve take-up of COI Commercial material
10. To ensure that the office computer system functions reliably
A
11.
To build on the success of 'Britain Trades' as a means of publicising new and innovative British products
12. To promote Britain as the most attractive venue in Europe for investment
A
A
B
Means
Secure funding and approval from FCO
Press releases to be issued in good time, followed up by personal contact where possible
Visit leading Trade magazines
Regular dialogue with ISD (0) the Joint Directorate and the regional computer manager in Singapore
Attract advertising revenue. Expand targeted circulation to 4000
Articles.
Seminars.
Distribution of DTI mat- erial. Targeting investor companies.
Output Measurement
Completion of move by end June 1992
Press releases for each trade mission or British participation in trade fairs issued one week before the event. Secure publication for 35% of new product information or other newsworthy items received.
One magazine per month to be visited. Place at least one article in local magazine each month
Eliminate down-time
Raise perception of Britain's competitiveness and secure additional 100 specific export opportunities (EIS)
4 inward investment
articles in local public- ations; 1 inward mission;
1 seminar; target 35 potential investor companies
Performance Assessment
1991-11-15
19:55
ERITISH TRADE COMMISSION
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