TNAG-2277-FCO40-3276-Hong-Kong-and-the-media-1991 — Page 87

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6.

7.

8.

Advertising material

is defined as broadcast material designed to advance the sale of any particular product or to promote the interests of any organisation, commercial concern or individual, such material ordinarily using air time which is either paid for or given in return for other consideration.

(a)

(b)

(c)

Advertising material shall be clearly identifiable as advertisement, and an advertising magazine shall be described as such when being broadcast.

The licensee shall not broadcast advertising or non-programme material which shall include material for the promotion of the licensee's station and programme services except during breaks within or intervals between programmes.

Conditions 6 (a) and (b) of this Schedule shall not apply to advertisements built into programmes acquired by the licensee and which do not contribute to the advertising revenue of the licensee.

For the

No subliminal advertising may be broadcast. purposes of this Condition, "subliminal advertising" means the broadcasting of advertising material which is not broadcast for sufficient time to enable a person to obtain a conscious picture of the material.

(a) The licensee shall not broadcast advertising material which, in the aggregate, exceeds 10 minutes in any clock hour for any channel. Where the Authority, in consultation with the Broadcasting Authority, is satisfied that to comply with such a requirement would adversely affect standards of presentation of a particular programme or programmes, it may permit the limit to be exceeded in а manner specified in the permission.

For the purpose of calculating the advertising time, the expression "advertising material" shall include the

following:

(i)

(ii)

all advertisements for goods and services, as defined in Condition 6 of this Schedule, whether by means of words or of visual presentation or both and whether

the form of direct announcements,

descriptions otherwise, as well as any identifiable reference in the course of the programme to any goods or services, whether of the advertiser or not; and

in slogans,

or

all visual and sound effects (including music) associated with such advertisements.