TNAG-2249-FCO40-3232-Hong-Kong-Trade-Development-Council-(HKTDC)-1991 — Page 76

FCO40 Hong Kong Department Records 聯邦事務部香港部檔案 All

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19

DESIGNS FOR HONG KO

3

Promoting excellence in design:

the TDC's new Design Gallery is

staging a range of exhibitions to

raise awareness of the

importance of original products.

TDC OPENS NEW DESIGN GALLERY

The TDC added a new dimension to its service for Hong Kong's manufacturing community in March, 1991, by opening a special design facility in the Hong Kong Convention and Exhibition Centre. Known as the Design Gallery, it aims to promote excellence in product design throughout the spectrum of local industries.

In the face of growing expectations in the international marketplace for even higher standards of design and quality, coupled with increased competition from other Asian countries for OEM business, Hong Kong's manufacturing industries are recognising the importance of raising creative capabilities and developing their own product lines. This is widely acknowledged as necessary to maintain Hong Kong's competitive edge in world markets.

The new Gallery functions as a showcase for outstanding local products and launch venue for new ones. The TDC plans to raise design awareness and knowledge by hosting both

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