TNAG-0466-FCO40-531-Hong-Kong-s-interests-in-EEC-capitals-1974 — Page 52

G. F. 323

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13.

14.

A government initiated background guidance service should be started to keep overseas representatives up to date with

the latest policy trends both in trade and general matters. (Para. 37)

Hong Kong can provide more effective public relations and information services from its own overseas promotion offices, such as those of the T.D.C., rather than from offices within British Embassies. However more use can be made of Embassies in the distribution of Hong Kong press material. (Para. 39)

15. If a co-ordinating officer for European information services

is posted to Britain one of his tasks will be to work through the large European press corps in London. (Para. 41)

16.

17.

The provision of background information services for overseas offices should be one of the principal tasks of an overseas information section within I.S.D. (Para. 42)

Greater use might be made of T.D.C. publications "Apparel", "Toys" and "Enterprise" as source material for use in press releases. (Para. 43)

18. New invitations might be issued to selected representatives

of the Department of Industry in London to visit or re-visit Hong Kong. (Para. 45)

19. Mr. Camille Becker, Head of the External Relations Section of

the E.E.C. Information Services should be invited

20.

21.

22.

23.

24.

25.

to Hong Kong in November 1974. (Para. 46)

T.D.C. Offices should continue to be Hong Kong's principal centres for publicity in Europe. (Paras. 47 and 96)

The I.S.D. overseas information unit should maintain a liaison service with Consulates in Hong Kong with a view to keeping in touch with private travellers of importance. (Paras. 51 and 85)

Brussels based journalist Marion Bywater should be invited to Hong Kong at an early date. (Para. 53)

A government information officer attached to the office of the Counsellor for Hong Kong Commercial Affairs should be appointed in Brussels and should work under the control of the Counsellor, with information policy guidance and back-up coming from Hong Kong. (Paras. 54 and 96)

More visits by selected Hong Kong government officials to Europe to extend our informal government to government contacts within the Community would be of value. (Para. 55)

I.S.D. should make contact with the Flemish Radio and Television

in Brussels with a view to persuading them to make a diversionary visit to Hong Kong in 1975. (Para. 56)

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