CONFIDENTIAL
(6)
(B)
(f) Sound banking facilities
(g) Minimum and easy
documentation procedures.
(h) Efficient cargo-handling
both sea and air.
(i) Frequent air and sca
services in and out of Hong Kong which is
contrally located for East Asian routes.
Targets INVESTORS
(A)
(c)
Image
1. Rapid roturns
2. High growth rate
from high base.
3. Stable government.
4. Stable economy
5. Dedicated to free
enterprise
6. Low taxation.
7. Leading world
trading unit.
8. English widely used.
(B) Themes underlying Image
(a) Free port status. (b) Sophisticated and ex-
perienced commercial infra-structure.
(c) Good air and sca communi-
cations.
(d) Convenient and efficient
cargo handling godown. facilities.
(o) Consumer preference for
imported goods.
(f) Equal access for all
suppliers.
(g) Well established trade
links throughout S.E, Asia
The treatment of each thone will be to present in a manner most likely to appeal forcefully to the target group at which it is being aimod.
CONFIDENTIAL
/(f).......
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