5.
CONFIDENTIAL
(7)
(f)
Tactics. It will be necessary to docide which media/ medium is bost suited for particular targets, in particular regions at cortain times. The media possible
are:-
(i) DIRECT - newspapers, newsletters, pamphlets.
Personal and individual contacts. Trade Delegations.
(ii)INDIRECT-advertising, influencing newspapers
correspondents, agency representatives radio commentators. Use of radio or T.V. programmes. Uso of films. 'Aside' tele- grams. Influencing a third party who in turn will influence the target.
(g) Tools. The organisations through which the effort
will be made are listed in para.4. The employment of Public Relations consultants will be made on carefully selected and defined projects.
(h) Timing can be as important as the message itself and
will be kept in mind.
(i) Translation It is important that targets be approached
in their own language whenever possible.
(j) It is rocognised that the overall Public Relations
effort must be sustained.
Principal Agencies engaged in retaining, repairing and fostering overseas confidence
In Hong Kong :-
(a)
(b)
(c)
(a)
(c)
(£)
Government Information Services.
Department of Commerce and Industry.
Trade Development Council.
Federation of Hong Kong Industries.
Tourist Association.
Hong Kong General Chamber of Commerce.
CONFIDENTIAL
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