TNAG-0070-FCO40-106-Disturbances-in-Hong-Kong-propaganda-1968 — Page 105

(b)

(c)

(a)

CONTIDENTIAL

(5)

The main thoa tres of operation to be the U.S.A., Cenada, U.K., Europe, Japan, S.E. Asia, Australiá and parts of Africa. Each theatre presents different problems; though the targets may be broadly similar in each the tro the tactics to be used and the emphasis on various themes will be different.

The Targets for the confidence-building efforts are buyers, investors, tourists, sellers, foreign governments, overseas Chinese in S.E. Asia and, indirectly, oversoas public opinion.

Thomes. Different targets require different cmphases. The three main targets at which special efforts need to be made are buyers, investors and tourists. It is also thought that some effort should be made towards those who sell goods to Hong Kong.

In the blue-print which follows, under each target is given (A) the composition of the image and (B) the main factual detail which lies behind the imago. It is anticipated that any public relations efforts directed towards cach target group will demonstrate the facts given in (B) in order to create the impression given under (A).

Target: BUYERS

(A) Image

1. Good profits.

2. Goods easy to sell.

3. Value for money. 4. quick delivery.

5. English widely used.

(B)

Themos underlying Image

(a) People work, hard,

quickly, and officiently

(b) Lively, intelligent, onterprising and dynamic managements. (c) Chinese workers have

very high degree of manual skills, dexterity

also ingenious.

(d) Production highly

flexible in volume and product design.

(c) Sophisticated and cz-

perienced commercial infra-structure.

/(f).....

CONFIDENTIAL

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