1948-12-08 — Page 10

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WEAR ONE OF OUR LASTWORD RICH FURFELT..

THE CHINA MÁIL, WEDNESDAY, DECEMBER 8, 1040.

GAGE HATS Woman Today

to glorify yourself for your grand moments with him. A "SMART" quailty hat adds "SPICE" to your appearance.

LAST WORD FASHION FAVORITES

4

You must see for yourself our varied selection of America'@ smartest tapebats with "ZIPLINERS." Made of livest worsted brandeloth abedutely showpost, und with zip-intors remved, they berome featherweight sprig coats, Somme dual conta one coat IN "CONVERTIBLE" for two entirely different coats. Expertly selected by our own fashion expertà from #fle top American coat and sult matters. Alte vaborked a dazzling world of gay worsted PAID" esant dresseses as well as lush colour co-ordinal- en “Corduroy" suits, vestre skirts, Jackets, universally adopted by America gentlewomen desiring to stay young. Also- "EX- CLUSIVE ORIGINALS" in two-piece suits,

LUXURIOUS FUR MASTERPIECES

For healths' sake and everlasting quality, buy Canadium' und American cured "FURS" Tur cloaks, wraps, neckwears in "MINE," "AMERICAN BROADTAIL," "MUSKHAT BACK,"

BLUE AND SILVER FOX, "KOLINSKY," "MARMOT," "PER- SIAN LAMB PAW," "BEAVER MOUTON," CORNY LEOPARD SEAL" lete as featured a velusively by Hol Elite 22

flour.

"ALL" Queen's Road, Royally Bailing ground getualne orighosts try top Aueriean and Canadian furriers, who know how

Jun tor euro

"SCIENTIFICALLY" by effectively destroying all the animal geron, hadden inside the furs, That makes Americon Canadian RED" furs more "HEALTHFUL" for wear plus longer lasting wen GIVE YOUR BELOVED ONE OF THESE "BETTER FÜHE ORIGINALS." With 20% off they're ninmost as low-priced as China cured fura,

FRETTIEST PARTY FROCKS'

Our expert fashiontats Miss Hadfield and Miss Young have selected for Hongkong gentlewomen at most "EXCLUSIVE MAG- for NIFICENT NEW COLLECTION OF BETTER FORMALS" afternoon, sucktail, dimer danning, and bridal wear. IT IS NO EXAGGERATION TO SAY THAT EVERYONE

ONE OF THESE ORIGINALS IS A MASTERPIECE"

absolutely without peer A low and bung displayed in our show in beauty and style! werdlow We keep cuspšete izes, and each style one colour and With 20% One size. Abolutely no two proews alde la colour

IMPORTED MODELS" as cheap GH YOU CAO OWB one of the us one of the dunestar gown designed from fashion sketches.

GLAMOROUS AMERICAN FOOTWEAR AND PURSES

It's also a exaggeration to say that Mode Elite features not uly more diversified, Toute comprehensive roups of lustword American footwear and hauafbobs but also the "HIGHEST IN QUALITY AND STYLE" starla. "RHYTBM STEP""

something

anturvelous new

With 20% aff collections

more than brautiful in shoe, and "EVANS AND JENNY'S Sorbelbing "REALLY ARISTOCRAT" in purses. Star Bad gour choker from

"REAL WORTH-WILE"

GLAMOROUS AMERICAN JEWELLERY....

By air delivery again we've received "BETTER AMERICAN COSTUME JEWELLERY" from fear top New York jewellery the most welf-designed "ABSOLUTELY" mukerst -they're

Hongtag jewellery over seen i

fr everlasting goldfilled or whitegullfilled settings. Even expert, rap hardly detect them AIMITATIONS.” "IDEAL" Kits for your friends, Come it.... and see them?

MODE

ELITE

Direct Importers of Better Exclusive Fashious

for Wholesale and Retail

22 Queen's Road C. Tol 24052.

Do your X'mas Shopping At

Tamara May

Room 503 Peninsula Hotal

Kowloon

Large Assortment of Day, Cocktail and

Evening Dressas

Silver and Gold Wedgeheel Sandals -

❤

。

Padded Silk Dressing Gowns

American Lingerie

Costume Jewellery, ofc.

Orders taken for Wedding and Evening Gowns, etc.

EUROPEAN WORKMANSHIP ONLY.

The Perfect make-up Foundation

by

Helena Rubinstein

Town and Country Foundation

has stood the test of time.

Its

users have remained faithful to

it for years. Now it is even better than ever before,. It is protective, it wards off sun- dryness, it conceals tiny lines and minor blemishes. It gives the skin s soft, youthful dewiness and holds make-up fresh for hours on end.

Bole Agents

A. S. WATSON & CO. LTD.

Chator Rd.

Alexandra Bldg.

Tel: 31261

TAI HANG JEWELLERY Wholesalers of CUT-DIAMONDS

Sole Agents for

Liberty Diamond Cutting Works (Pty) Ltd. Johannesburg, South Africa.

Bank of East Male Nidg,.

7 Floor Room 707′′)

•Hong Konis

Telephone #138H

Smart coat by Maille Carı neglo in brown wool with fur trim. Fullness SASCO Into skirt from unmarked waist. line.

Fashion's

Fashion details are important, as noted (left to right) in double collar and Carnegie pocket by Carnegie; Trigere chin cupping "Jnck-in-the-box" Collar (two views)

SLIM LOOK

LEADS NEW

formal

STYLE PARADE

By Barbara E. Scott Fisher

The Christian Science Monitor

clothes, demands for fresh, forms of expression bring con- tinual renewal to this great in- dustry and mirror at the same ot time the changing outlook. themselves and prople on

011 their world.

A pleasant

prospect unfolds

this year's ready-to-wear fashions. The clothes are entire-

ly wearable. Most of the revolu- tionary features of fast seeson have been modified or dropped anci

CXAR- a change to a less gorated silhouette, the introxluc-

fubrics. tion of interesting

the use of deep tuned subtle colours and as if they cupped the <limnx

of fashion-stabilised hemlines have wiped out any remnants of fashion's "old warf of discontent.

short

tho

Typical of

current long alim Hines, together with original detalls, is this cocoa wool suit. by Sondheim. Skirt in tiered cost, buttoned on ugly to waist and slightly flared.

and even then,, and woot skirts, and accompanies ; cuts. Fur-trimmed suits, handled

them with smart

waist- | with a deer restraint, make a Persian, Mink, whittling Jackets ined to match strong return. the bodice.

leopard and nutria are_the_pr dominant fors used. Furs lend the sults softness and more i feminine air without taking any- thing from the beauty of precise tailoring.

an occasion, the rule of back full- ars and a straight front holds, The cunt derss returns and, be-

and Ing practical

not havin

ilm: 2. bren worn for some

45- sumes importance. You are i made for daytime wear fine woollens. crepe, and ben. goline, and in stiff satins and damasks, usually In gleaming

In

tack, for dinner and theatre. This type of dress has tightly fitted waist;

fitted smoothly hips and often stresses the new high "muffled" coliar.

runs

collections.

A basic dress silhouette, trans- posod and varied In many ways.

The through

1s rulled "the Sometimes It fencer" silhouetle for it has the air of a fencer's costume with

anak

and easy skirt waistline, fullness

Dresses cut on shirtwaist lines Brownle gives are in evidence.

waists us dresses with taffeta

For Daytima And Evening | is smooth uncluttered bodice,

The slim look is the newest, but there is nothing restrictive about it because of the Introduo llon of controlled back fullness. This is seen in all but the most

Fashion News From Britain

The beltless princess derss with its smooth-waisted look and is cosy, undulating skirt, catches the imagination. So do many finely woven tweed one-piece dresses, and smooth gabardinos whose telling lines may be out-

lined in black piping or even

braid,

Herbert Sondheim does the In- dustry and the customer a grand turn by bringing out his new "Sondette," n proportionale size cut for the short figure. This is not a dress designed for a gnome It repents the workmanship, tab ric, and price of the dress design

for the. taller regular-sized figure.

Jacket lengths vary with each designer, Wilst length the

ไร most usual. The exceptions are those watch hug at the waistline and end there. Few peplums are seen. Many sult jackets rely on novel pocket designs to provide} hip interest. Three flors of flaps are not unusual and, of course, angles. Yet some placed at all parkets disappear entirely in the side seams of jackets.

Fabrics play an important role in coats, You see coûts made of Story Of Diversity tine soft tweeds, rich suede-like Sults tell their own story of wools, lightweight chinchilla, and Bined within jacket many topcoats diversity expressed in lengths, inpel, cuff, and pocket wool jersey.

A Queen's Secrets

Most people know just how under her eyes with koht sticks) a queen lives where she eats Her rouge-this was long before and sleeps and how she brings-Was sometimes crushed straw the day of the French perfumers up her family.-

berries (when in seasony or beet face creams' were mada of tallow.

Sitting-Down Styles

The difference in effect of Small details seem more im- portant in the fashion picture

with the full length silhouette seated-et-table figure compared: this season than changes in

proves the importance of try- line. Although the wide long skirts

ing, the sitting, as well as the has definitely been But not everybody-in fact, juice. Her modified-and for this the almost nobody except the experts

Sho plucked her eyebrows, and standing, lines of a frock be- London dressmakers may take knows what beauty alds the

Spain, in 1620, kopt she carried her beauty kit with fore deciding on a. fashion........... considerable credit since the Queen of

her wherever she went, not in a handy on her dressing table.

The real difference is best de refused to countenance exag-

compact but hung from her belt.monstrated at dinner parties. little geration very

real But the Warner Bros, research Also, she had tiny mirrors rewn

at her dresses

strategic department knows. It found out into change has taken place.

Women look charming stand- lor Viveca Lindfors, who plays poluts so that she could look at ing or walking around chatting

Queen of This may come in January, the

Spain to Errol herself offer, and unnoticed. in strapless frocks. Juan, in "Adven-

The kame women vented at when the big spring and sum- Flynn's Don

But what the property depart- mer collections are held, but jures of Don Juan?

ment, charged with the proper linner in a smaller room with- for the moment the neckline--- Feminine tricks have changed furnishing of the Queen's boudoir, at the benellt of the long sil- illustrate what is narrow and deep; the waist- little In the intervening 300 wanted to know, was where.ond houette view,

attractive line accented; the fluted line of years, reported the researchers. how she kept her beauty aids in really meant by an Queen of Spain, like all the home, away from the prying above-the-table dress.

A tall, but solid, guest wearing the jacket over the hips; and The

subjects,- yet)

a sirapless frock, while walking the stole or shawl are all hold- other wonen since Eve, was not eyes of her male

averse to aiding nature in numer- available at all times. {ing the stage.

Well, it seems that the straw-about appears dignified and "ele- ous small ways to increase her beauty, and add to her feminine berry and beet juice were brought|gant: but seated, welghty bare Changes in fashion are having appen).

ta on the spur of the moment i shoulders and arms and a heavy their inevitable cffect on furs,

Inlindy by some servant kept, no bust-line are not attractive at all. It takes a pretty neat, shapely with the difference that the She used face creams and rouge, doubt,for just that purpose, hurrlee must regard his art, as powder for her sometimes shiny But the tallaw and the eyebrow pair of shoulders one which is complementary to nose, and curlers for her long, plucking instruments as well as narrow-strapped or strapless type that of the dress designer. With black eyelashes.

the fadly ground talc use as of evening gown, especially when powder viere kept in silver, ivory it is to be observed above the

Perfumes inble at a dinner party. and crystal containers.

often too, mostly oriental in source and

this in view the shorter jacket

ed.

is becoming popular so that the The lady whom Miss Lindfors the longer, fuller skirt is balone will imperanate for "Adventuris

of Don Juan," drew dark circles scent were kept in crystal battles. The bottle blowing art is very With slim skirts, which are

old. also an importupt style as a foll

So, it seems, are most modern

1o fill ones, such a jacket is often wide and flared it can be worn dar beauty aids. stiffened at the back so that It literally for any time of the day, stands out in deep folds. Coats over a long dress, a suit or an!

in fura lies Persian lamb my odd skirt.

have bands of suede inset at the

shoulder, while the thicker pelis A novel and practical jacket Is Fashion Swing

such as rink are left undisturb-made like a cardigan-coltariuss, ed. The latter, in fact, is more simple and in such furo në ka..

This, again, The Christian Science Monitor popular for long, luxuriously full tural mlak paws. couts.

has a long and practical life be- fore it, for it can accompany a Fashions indicate a return to long, dinner suil the meridian of feminity, good White. Indiun lamb. short and tweed ·sultor: curly, is one of life, furs which and be worn withła

Ray Blik are cut like fabric; to do this astull fucked in at the neck, wille taste, and wearableness. pelt must be flat and supple below its three-quarter otherwise the right effect is not glitter your achieved, and if a jacket is very bracelets.

Baby Shop

MRG: H: MOALEM

Latest Comalgument

Now On

aleeves The fashion pendulum, re best and widest cently so violently agitated by

Display, at The Gloucestor Arṛndo

ROOM) 2186-ZhE: FLOOM PRINCES BUILDING–8; 108 House: "Street:

controversies over waistlines, shoulders, hips, and, propor- tionate skirt lengths, swings again with a pleasingly norntal tick.

High Collars, slimmer akists, [tlared capes and an occasional Empire waistline, pique the im- agination and hint a new trend In the offing

In the racantime, clothes highly wearable

Are

Толя and

Thoir necklines, aleover, closed restraint in daytime-skirt lengths and allhouettes lend fashion a well-brod 'dignity.

Fabrics meet exacting feminina demands for variety. Sheer wools, muted tweeds, worsted ferveys, alpaca fleece dominate the day-

and-making the time scene, smartest comeback of the season-

we-nd broadcloth. Gleamthe metallics, velvets, and the fine Joeq250 rech brocades, highlighted, by, the re- strained use of trimmings, includ ing: those wolki. Victoriat insepar abies, jet and passementerio, pre- cttel, a gay social calendar.

saling.

to wear

the

Cover-up fashions аго kinder for larger women. →

Nice Jewellery pieces look bol- ter against cover-up necklines: if the wearer is of the heavy type. There is not much- proft, in trenting the eyes to a dazzling necklace or clip it it is exhibited on too much flesh.

Renommée

FOWNES' LADIES GLOVES

WASHABLE DOESKIN

TAN

BLUE

GREY

BEIGE

BLACK

PIQUE LAMB

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BOTH PRICED AT $25.00

IMITATION HOGSKIN AT $19.50 A PAIR

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MME

DOBRY

221-222 GLOUCESTER BLDG. 2nd Floor.

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• BROWN AMERICAN

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ALL FROM. NEW YORK T

ALL THE LATEST STYLES !

MODEL FROCKS

Showing

Gloucester Arcado Display Window.. "B" From 6th to 19th December

Josephine

ESTABLISHED SINCE 1925

Towns. "(Registered.)

Designers and Manufacturers EXCLUSIVE LINGERIE & BLOUSES

ROOM. 308

NEW SHIPMENT

dresses JUST RECEIVED

SUITS & COATS.

503). VICTORÝ HOUSE

5; WÝNDHAM STREET.

•HONG KONG, HOTEL,

Excella

LADIES READY-TO-WEAR /

EVENING) AFTERNOON

AND

DAY DRESSES

PEN TILL OʻP.M. INCLUDING SATURDAY-L

8, CHUNGKING ARCADE.

TEL: 60475