Page 10 明
WEAR ONE OF OUR LASTWORD RICH FURFELT..
THE CHINA MÁIL, WEDNESDAY, DECEMBER 8, 1040.
GAGE HATS Woman Today
to glorify yourself for your grand moments with him. A "SMART" quailty hat adds "SPICE" to your appearance.
LAST WORD FASHION FAVORITES
4
You must see for yourself our varied selection of America'@ smartest tapebats with "ZIPLINERS." Made of livest worsted brandeloth abedutely showpost, und with zip-intors remved, they berome featherweight sprig coats, Somme dual conta one coat IN "CONVERTIBLE" for two entirely different coats. Expertly selected by our own fashion expertà from #fle top American coat and sult matters. Alte vaborked a dazzling world of gay worsted PAID" esant dresseses as well as lush colour co-ordinal- en “Corduroy" suits, vestre skirts, Jackets, universally adopted by America gentlewomen desiring to stay young. Also- "EX- CLUSIVE ORIGINALS" in two-piece suits,
LUXURIOUS FUR MASTERPIECES
For healths' sake and everlasting quality, buy Canadium' und American cured "FURS" Tur cloaks, wraps, neckwears in "MINE," "AMERICAN BROADTAIL," "MUSKHAT BACK,"
BLUE AND SILVER FOX, "KOLINSKY," "MARMOT," "PER- SIAN LAMB PAW," "BEAVER MOUTON," CORNY LEOPARD SEAL" lete as featured a velusively by Hol Elite 22
flour.
"ALL" Queen's Road, Royally Bailing ground getualne orighosts try top Aueriean and Canadian furriers, who know how
Jun tor euro
"SCIENTIFICALLY" by effectively destroying all the animal geron, hadden inside the furs, That makes Americon Canadian RED" furs more "HEALTHFUL" for wear plus longer lasting wen GIVE YOUR BELOVED ONE OF THESE "BETTER FÜHE ORIGINALS." With 20% off they're ninmost as low-priced as China cured fura,
FRETTIEST PARTY FROCKS'
Our expert fashiontats Miss Hadfield and Miss Young have selected for Hongkong gentlewomen at most "EXCLUSIVE MAG- for NIFICENT NEW COLLECTION OF BETTER FORMALS" afternoon, sucktail, dimer danning, and bridal wear. IT IS NO EXAGGERATION TO SAY THAT EVERYONE
ONE OF THESE ORIGINALS IS A MASTERPIECE"
absolutely without peer A low and bung displayed in our show in beauty and style! werdlow We keep cuspšete izes, and each style one colour and With 20% One size. Abolutely no two proews alde la colour
IMPORTED MODELS" as cheap GH YOU CAO OWB one of the us one of the dunestar gown designed from fashion sketches.
GLAMOROUS AMERICAN FOOTWEAR AND PURSES
It's also a exaggeration to say that Mode Elite features not uly more diversified, Toute comprehensive roups of lustword American footwear and hauafbobs but also the "HIGHEST IN QUALITY AND STYLE" starla. "RHYTBM STEP""
something
anturvelous new
With 20% aff collections
more than brautiful in shoe, and "EVANS AND JENNY'S Sorbelbing "REALLY ARISTOCRAT" in purses. Star Bad gour choker from
"REAL WORTH-WILE"
GLAMOROUS AMERICAN JEWELLERY....
By air delivery again we've received "BETTER AMERICAN COSTUME JEWELLERY" from fear top New York jewellery the most welf-designed "ABSOLUTELY" mukerst -they're
Hongtag jewellery over seen i
fr everlasting goldfilled or whitegullfilled settings. Even expert, rap hardly detect them AIMITATIONS.” "IDEAL" Kits for your friends, Come it.... and see them?
MODE
ELITE
Direct Importers of Better Exclusive Fashious
for Wholesale and Retail
22 Queen's Road C. Tol 24052.
Do your X'mas Shopping At
Tamara May
Room 503 Peninsula Hotal
Kowloon
Large Assortment of Day, Cocktail and
Evening Dressas
Silver and Gold Wedgeheel Sandals -
❤
。
Padded Silk Dressing Gowns
American Lingerie
Costume Jewellery, ofc.
Orders taken for Wedding and Evening Gowns, etc.
EUROPEAN WORKMANSHIP ONLY.
The Perfect make-up Foundation
by
Helena Rubinstein
Town and Country Foundation
has stood the test of time.
Its
users have remained faithful to
it for years. Now it is even better than ever before,. It is protective, it wards off sun- dryness, it conceals tiny lines and minor blemishes. It gives the skin s soft, youthful dewiness and holds make-up fresh for hours on end.
Bole Agents
A. S. WATSON & CO. LTD.
Chator Rd.
Alexandra Bldg.
Tel: 31261
TAI HANG JEWELLERY Wholesalers of CUT-DIAMONDS
Sole Agents for
Liberty Diamond Cutting Works (Pty) Ltd. Johannesburg, South Africa.
Bank of East Male Nidg,.
7 Floor Room 707′′)
•Hong Konis
Telephone #138H
Smart coat by Maille Carı neglo in brown wool with fur trim. Fullness SASCO Into skirt from unmarked waist. line.
Fashion's
Fashion details are important, as noted (left to right) in double collar and Carnegie pocket by Carnegie; Trigere chin cupping "Jnck-in-the-box" Collar (two views)
SLIM LOOK
LEADS NEW
formal
STYLE PARADE
By Barbara E. Scott Fisher
The Christian Science Monitor
clothes, demands for fresh, forms of expression bring con- tinual renewal to this great in- dustry and mirror at the same ot time the changing outlook. themselves and prople on
011 their world.
A pleasant
prospect unfolds
this year's ready-to-wear fashions. The clothes are entire-
ly wearable. Most of the revolu- tionary features of fast seeson have been modified or dropped anci
CXAR- a change to a less gorated silhouette, the introxluc-
fubrics. tion of interesting
the use of deep tuned subtle colours and as if they cupped the <limnx
of fashion-stabilised hemlines have wiped out any remnants of fashion's "old warf of discontent.
short
tho
Typical of
current long alim Hines, together with original detalls, is this cocoa wool suit. by Sondheim. Skirt in tiered cost, buttoned on ugly to waist and slightly flared.
and even then,, and woot skirts, and accompanies ; cuts. Fur-trimmed suits, handled
them with smart
waist- | with a deer restraint, make a Persian, Mink, whittling Jackets ined to match strong return. the bodice.
leopard and nutria are_the_pr dominant fors used. Furs lend the sults softness and more i feminine air without taking any- thing from the beauty of precise tailoring.
an occasion, the rule of back full- ars and a straight front holds, The cunt derss returns and, be-
and Ing practical
not havin
ilm: 2. bren worn for some
45- sumes importance. You are i made for daytime wear fine woollens. crepe, and ben. goline, and in stiff satins and damasks, usually In gleaming
In
tack, for dinner and theatre. This type of dress has tightly fitted waist;
fitted smoothly hips and often stresses the new high "muffled" coliar.
runs
collections.
A basic dress silhouette, trans- posod and varied In many ways.
The through
1s rulled "the Sometimes It fencer" silhouetle for it has the air of a fencer's costume with
anak
and easy skirt waistline, fullness
Dresses cut on shirtwaist lines Brownle gives are in evidence.
waists us dresses with taffeta
For Daytima And Evening | is smooth uncluttered bodice,
The slim look is the newest, but there is nothing restrictive about it because of the Introduo llon of controlled back fullness. This is seen in all but the most
Fashion News From Britain
The beltless princess derss with its smooth-waisted look and is cosy, undulating skirt, catches the imagination. So do many finely woven tweed one-piece dresses, and smooth gabardinos whose telling lines may be out-
lined in black piping or even
braid,
Herbert Sondheim does the In- dustry and the customer a grand turn by bringing out his new "Sondette," n proportionale size cut for the short figure. This is not a dress designed for a gnome It repents the workmanship, tab ric, and price of the dress design
for the. taller regular-sized figure.
Jacket lengths vary with each designer, Wilst length the
ไร most usual. The exceptions are those watch hug at the waistline and end there. Few peplums are seen. Many sult jackets rely on novel pocket designs to provide} hip interest. Three flors of flaps are not unusual and, of course, angles. Yet some placed at all parkets disappear entirely in the side seams of jackets.
Fabrics play an important role in coats, You see coûts made of Story Of Diversity tine soft tweeds, rich suede-like Sults tell their own story of wools, lightweight chinchilla, and Bined within jacket many topcoats diversity expressed in lengths, inpel, cuff, and pocket wool jersey.
A Queen's Secrets
Most people know just how under her eyes with koht sticks) a queen lives where she eats Her rouge-this was long before and sleeps and how she brings-Was sometimes crushed straw the day of the French perfumers up her family.-
berries (when in seasony or beet face creams' were mada of tallow.
Sitting-Down Styles
The difference in effect of Small details seem more im- portant in the fashion picture
with the full length silhouette seated-et-table figure compared: this season than changes in
proves the importance of try- line. Although the wide long skirts
ing, the sitting, as well as the has definitely been But not everybody-in fact, juice. Her modified-and for this the almost nobody except the experts
Sho plucked her eyebrows, and standing, lines of a frock be- London dressmakers may take knows what beauty alds the
Spain, in 1620, kopt she carried her beauty kit with fore deciding on a. fashion........... considerable credit since the Queen of
her wherever she went, not in a handy on her dressing table.
The real difference is best de refused to countenance exag-
compact but hung from her belt.monstrated at dinner parties. little geration very
real But the Warner Bros, research Also, she had tiny mirrors rewn
at her dresses
strategic department knows. It found out into change has taken place.
Women look charming stand- lor Viveca Lindfors, who plays poluts so that she could look at ing or walking around chatting
Queen of This may come in January, the
Spain to Errol herself offer, and unnoticed. in strapless frocks. Juan, in "Adven-
The kame women vented at when the big spring and sum- Flynn's Don
But what the property depart- mer collections are held, but jures of Don Juan?
ment, charged with the proper linner in a smaller room with- for the moment the neckline--- Feminine tricks have changed furnishing of the Queen's boudoir, at the benellt of the long sil- illustrate what is narrow and deep; the waist- little In the intervening 300 wanted to know, was where.ond houette view,
attractive line accented; the fluted line of years, reported the researchers. how she kept her beauty aids in really meant by an Queen of Spain, like all the home, away from the prying above-the-table dress.
A tall, but solid, guest wearing the jacket over the hips; and The
subjects,- yet)
a sirapless frock, while walking the stole or shawl are all hold- other wonen since Eve, was not eyes of her male
averse to aiding nature in numer- available at all times. {ing the stage.
Well, it seems that the straw-about appears dignified and "ele- ous small ways to increase her beauty, and add to her feminine berry and beet juice were brought|gant: but seated, welghty bare Changes in fashion are having appen).
ta on the spur of the moment i shoulders and arms and a heavy their inevitable cffect on furs,
Inlindy by some servant kept, no bust-line are not attractive at all. It takes a pretty neat, shapely with the difference that the She used face creams and rouge, doubt,for just that purpose, hurrlee must regard his art, as powder for her sometimes shiny But the tallaw and the eyebrow pair of shoulders one which is complementary to nose, and curlers for her long, plucking instruments as well as narrow-strapped or strapless type that of the dress designer. With black eyelashes.
the fadly ground talc use as of evening gown, especially when powder viere kept in silver, ivory it is to be observed above the
Perfumes inble at a dinner party. and crystal containers.
often too, mostly oriental in source and
this in view the shorter jacket
ed.
is becoming popular so that the The lady whom Miss Lindfors the longer, fuller skirt is balone will imperanate for "Adventuris
of Don Juan," drew dark circles scent were kept in crystal battles. The bottle blowing art is very With slim skirts, which are
old. also an importupt style as a foll
So, it seems, are most modern
1o fill ones, such a jacket is often wide and flared it can be worn dar beauty aids. stiffened at the back so that It literally for any time of the day, stands out in deep folds. Coats over a long dress, a suit or an!
in fura lies Persian lamb my odd skirt.
have bands of suede inset at the
shoulder, while the thicker pelis A novel and practical jacket Is Fashion Swing
such as rink are left undisturb-made like a cardigan-coltariuss, ed. The latter, in fact, is more simple and in such furo në ka..
This, again, The Christian Science Monitor popular for long, luxuriously full tural mlak paws. couts.
has a long and practical life be- fore it, for it can accompany a Fashions indicate a return to long, dinner suil the meridian of feminity, good White. Indiun lamb. short and tweed ·sultor: curly, is one of life, furs which and be worn withła
Ray Blik are cut like fabric; to do this astull fucked in at the neck, wille taste, and wearableness. pelt must be flat and supple below its three-quarter otherwise the right effect is not glitter your achieved, and if a jacket is very bracelets.
Baby Shop
MRG: H: MOALEM
Latest Comalgument
Now On
aleeves The fashion pendulum, re best and widest cently so violently agitated by
Display, at The Gloucestor Arṛndo
ROOM) 2186-ZhE: FLOOM PRINCES BUILDING–8; 108 House: "Street:
controversies over waistlines, shoulders, hips, and, propor- tionate skirt lengths, swings again with a pleasingly norntal tick.
High Collars, slimmer akists, [tlared capes and an occasional Empire waistline, pique the im- agination and hint a new trend In the offing
In the racantime, clothes highly wearable
Are
Толя and
Thoir necklines, aleover, closed restraint in daytime-skirt lengths and allhouettes lend fashion a well-brod 'dignity.
Fabrics meet exacting feminina demands for variety. Sheer wools, muted tweeds, worsted ferveys, alpaca fleece dominate the day-
and-making the time scene, smartest comeback of the season-
we-nd broadcloth. Gleamthe metallics, velvets, and the fine Joeq250 rech brocades, highlighted, by, the re- strained use of trimmings, includ ing: those wolki. Victoriat insepar abies, jet and passementerio, pre- cttel, a gay social calendar.
saling.
to wear
the
Cover-up fashions аго kinder for larger women. →
Nice Jewellery pieces look bol- ter against cover-up necklines: if the wearer is of the heavy type. There is not much- proft, in trenting the eyes to a dazzling necklace or clip it it is exhibited on too much flesh.
Renommée
FOWNES' LADIES GLOVES
WASHABLE DOESKIN
TAN
BLUE
GREY
BEIGE
BLACK
PIQUE LAMB
NAVY
BLACK
BROWN
BOTH PRICED AT $25.00
IMITATION HOGSKIN AT $19.50 A PAIR
MACKINTOSH'S
ALEXANDRA BUILDING DEB VOEUX ROAD
MME
DOBRY
221-222 GLOUCESTER BLDG. 2nd Floor.
NEW AMERICAN FUR COATS.
⚫ HONEY BEIGE LAMB.
• BROWN AMERICAN
BROADTAIL.
• BLACK PERSIAN LAMB, MINDEL MARMOT. DYED RUSSIAN WEASEL,
MINK.
• GREY SQUIRREL.
DYED SQUIRREL.
• SILVER FOX.
• MOUTON LAMB.
• FUR CAPES.
ALL FROM. NEW YORK T
ALL THE LATEST STYLES !
MODEL FROCKS
Showing
Gloucester Arcado Display Window.. "B" From 6th to 19th December
Josephine
ESTABLISHED SINCE 1925
Towns. "(Registered.)
Designers and Manufacturers EXCLUSIVE LINGERIE & BLOUSES
ROOM. 308
NEW SHIPMENT
dresses JUST RECEIVED
SUITS & COATS.
503). VICTORÝ HOUSE
5; WÝNDHAM STREET.
•HONG KONG, HOTEL,
Excella
LADIES READY-TO-WEAR /
EVENING) AFTERNOON
AND
DAY DRESSES
PEN TILL OʻP.M. INCLUDING SATURDAY-L
8, CHUNGKING ARCADE.
TEL: 60475