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News services.
6. Notwithstanding these regulations, the Television Authority may permit a licenses to broadcast at appropriate times in appropriate circumstance3---
(a) genuine works of art or literary merit; and
(b) programmes giving serious presentation of moral or social
155ues.
COUNCIL CHAMBER,
Clerk of Couills. *
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22nd December, 1964.
(Secretariat CR252/64)
TELEVISION ORDINANCE, 1964, (No. 32 of 1964).
TELEVISION (ADVERTISING) REGULATIONS, 1964.
In exercise of the powers conferred by section 27 of the Television Ordinance, 1964, the Governor in Copacil has made the following regulations
1. These regulations may be cited as the Television (Advertising) Citation. Regulations. 1964.
2. Advertising material shall be clearly identifiable as advertise Advertise ment, and an advertising magazine shall be described as such when cents to be being broadcast.
3. (1) No subliminal advertising may be broadcast.
clearly
identitled.
Sublimado! advertise-
(2) For the purposes of this regulation, "subliminal advertising" menti. means the broadcasting of advertising material which is not broadcast for sufficient time to enable a person to obtain a conscious picture of the material.
4. (1) Where e programme is sponsored, a licensee shall remain Sponsored responsible for its content.
(2) A licensee shall not permit the sponsoring of any programme of news or religious matter.
(3) Save with the permission of the Television Authority, licensee shall not permit the sponsoring of any programme of educa- tional matter.
(4) A licensee shall ensure that any contract for the provision of a sponsored programme contains provisions by virtue of which he acquires the right to refuse to accept or else the right to edit any such programme which does not comply with the standards as laid down by the Governor in Council or the Television Authority.
POETAMINES.
$. (1) Advertising material other than magazine programmes Placing of may be placed only at the beginning or end of a programme or in a
advertising natural break occurring therein.
(2) No advertisement or group of advertisements shall exceed the period of time specified by the Television Authority in Codes of Practice issued by him from time to time.
(3) The period of time between an advertisement or group of advertisements and the next advertisement or group of advertisements
material in programmes.