KEY TO SALES.
Dodge's Record of Quality.
There is one factory, at least, in which there is no dispute between sales and production executives as to the relative im portance of their departments,
Ask anyone of authority in the sales department of Dodge Brothers, Detroit, which is more important-the job of manu- facturing or the job of selling→ and you will get an immediate, emphatic answer:
In our business, manufactur- ing, by all means.”
Ever since Dodge Brothers turned out their first motor car, back in 1914, and even before that time, when Dodge Brothers were building parts for other manufacturers, major stress has the always been placed on building of the product, rather than the selling.
Build it well and it will sell itself,"
their cardinal doctrine.
unless it was
a
car
with
conscientiously
a
real
HONGKONG TELEGRAPH MOTORING SUPPI
HONGKONG KEEPING UP-TO-DATE.
İGARAGE!
A fleet of haulage trucks comprising~six “Dennis" two "Sandford" and one "Hudson Thuxtoo". (Photo by Ming Yuen).
there are still admirers of the brakes are missing. Not so long, *** type eights was apparent ago the Studebaker Company from the interested crowds al-spent much good money telling ways collectel on the stand. the world that in 1924 thay Perhaps the complication would have nothing to do
the opposed type is with four wheel brakes--that|
zban apparent
real they would not be fitted to Stude- as if bakers in this year. I thought at be the time that was a mistaken step.
seems
must
SATURDAY: MARCH
1924
DUNLOP
CORDS
for Motor Car or Motorcycle
THE size of your tyre bills depends upon how much mileage you get out of your tyres. Watch Them. Fit a Dunlop Cord next time. Note how much longer it last than other tyres. The test of its merit is on your car, not in our argument.
BE FREE OF ALL TYRE TROUBLES DURING 1924.
fit Dunlop
and be satisfied
AS SUPPLIED TO THE HONGKONG GOVERNMENT.
Obtainable in all sizes from stocks zazried by The Hongkong and Kowloon Taxicab - Do., Ltd.. Hovloot, and J. Gibbs & Co., Alexandra Bundage 0.704 (813- days & Holidays (1833)
DUNLOP
NEW YORK SHOW,
Some of the Exhibits. Giving his impressions of the Dodge Brothers believed that a product could not survive long New York Motor Show, Captain of
Victor Beveridge says:-By com- more built-that the public would mon consent the Packard stand yet it certainly always prefer fundamental meritas given pride of place, first engine adjustments
That because a beautiful sports model rather difficult to carry out on It did not sell a single car, it did superácial glamor:
painted "Single Eight"
a this type of engine. Nothing not stop the popular demand for reputation for goodness would French grey lined with blue, could be more perfect than the the four wheel brakes and to-day And won-machanical precision on this the company is placed on the always find a healthy market with disc wheels.
Was the whims of derful upholsterery
un chassis and the four wheel horns of a dilemma, either they regardless
doubtedly the finest car in the brakes with which Cadillac will lose thousands of sales for fashion
whole exhibition and next be equips their cars seem to me the want of four wheel brakes or The fact that Dodge Brothers cause of the fact that both the to be one of the few really they will down from their position. have now built and sold more than Single Eight and the Single Six reliable ones seen.
This year of grace is going' 1,000,000 cars, seems to bear out with four wheel, brakes
were Marmon, 29 evet. stage & down into automobile history as this contention in an emphatic making their first show a remarkably fine lot of high class the "Four Wheel Brake Year.” way The million mark
was pearance.
It is unnecessary for machines and the comfort of
NEW DOUGE MODELS. reacbed December 13, 1923-just me to ennumerate the features of their body work is notable. Here Dodge Brothers cars sgain 9 years and 11 days after the first those two models since they have four wheel brakes and balloon show a wonderful advance, bath Dodge Bather Motor Car left received such world wide tires are strongly in evidence. I mechanically and in their general the factory.
publicity that I can tell nothing did not see much change in the appearance. I am astonished Officials explain it this re-ne about them. To have started engine design--but then so good each year at the progress of these markable record is due to the fact the four wheel brake fashion and
power plant as has ever been cars. There is never any sugges- that there never has been an "offto have had their radiator copied the Marmon feature needs little tion or resting on laurels already! won but always, it seems to me, as year" in Dodge Brothers history.bra dezen firms is quite enough alteration.
Studebaker next catches the if their value leaps forward from Demand has always enjoyed a popularity for one firm. steads increase. The public, re-at so sure that the flattery of eyes and here again there seems year to year and looking at this suring the merit of the car imitation is appreciated by the to be little alteration on the season's showing one is almost fence of this car. It has proved it is safe to say that the purchaser sibility of contradiction, that there engines which have made so tempted to say Why pay more its xcellence the world over. of any car shown will receive is to-day no article of use offered sought it so persistently that the great Detrio: m.
CADILLAC PROMINENT.
"light when you can buy a Dodge." many friends for the factory was forced to establish al
GOOD VALUE FOR MONEY, good value for the money asked. for sale that gives as much actual Next in order of importance." But one was struck with Our old friend Pierce. Arrow world's record in quantity pro-
It would be invidious to say It is easy to see that the value for the money spent as the.... was the Cadillac exhibit and that the idea that here the four wheel has a big showing of fine models that I have exhausted the use of manufacturers realize that 1924 automobiles I saw in the Bronx duction.
I always think of these as so worth white cars. I bave made is going to be a highly com- armory. settled in design that their no attempt to do so, but have petitive one. Every nerve hasi For a wonderfully organized makers are contest to leave well written of my impressions in a been strained to fure out show I would pay my compli-s enough alone. After all Pierce vagrant sort of way. Chandler attractive cars, workmanship bas ments to Mr. Wiles for his fault- Arrow owners are a conservative and Cleveland, Maxwell, Jordan, improved. comfort has been less exhibition and for his grace- class to whom change apparently the Durant line Star, Flint and studied in every direction ful decorations which added to the is not agreeable or necessary. Darent are all attractive. Indeed and I say, without the pos dignity of the exhibition. Four wheel brakes of course are
64
ΣΑ
If the writer were asked to sum up the
the
'Dennis'
THE
DENNIS
2-2 ton Model
Write for leaflets of models in which you are interested.
Alex. Ross & Company
(China) Limited. Bank of China Building, Duddell St. Telephone C.2487
2-2 tonner
HE WOULD DESCRIBE IT AS AN ESSENTIALLY HIGH-CLASS, WORM- DRIVEN MACHINE, BUILT ON THE ORTHODOX LINES OF BEST AC- CEPTED STANDARD PRACTICE. THERE IS NOTHING EXPERI- MENTAL OR DARING IN THE DESIGN: THE CHASSIS IS JUST A REPRESENTATION OF RIPE EXPERI-' ENCE ACCUMULATED OVER TWENTY YEARS OF SOUND WORK."
How could you describe in fewer words the essential features of the machine you need for your transport services. Here you have up-to-dateness in design, sound- ness of construction, quality of material, dependability-all combined with, and benefiting from, an experience of motor manufacture which dates back beyond the passing of the Light Locomotive Act, in 1895.
BRIEF SPECIFICATION:—
30 h.p., 105 150 mm.engine.forced labrica- tion to working parts by gear-driven pump, large oil sump in crankcase, bigh tension waterproof magneto, external Ferodo-lined clutch, gate change 4-speed and reverse gearbox, with direct drive on 4th speed, steering by worm wheel sector, Dennis worm-driven back`ażle, etc.. The hand brake is of the expanding type, and the foot brake acts on a drum behind the gearbox, both brakes being easily adjusta ble by hand nuts in accessible positions. All chassis are fitted with front mudguards and Dunlop solić tyres, and supplied with I head, 1 tail and 2 side lampe, tool kit, lifting jack and horn.
bere.
Willys-Overland and Willys- Knight together make, a brave show and the numbers turned out from the big Toledo plant are sufficient evidence that fine value and consistent service will always secure its due reward. The Willys-Knight is today one of the most popular medium priced cars made in America and justly so.
I looked in vain, for the electric vehicle and the steam car; both seem to have given up. the fight and retired into the background, at least so far as making any isppeal for public patronage is
concerned,
ONLY ONE AIR-COOLED CAR. The Franklin was the only air- cooled engine I saw and it seems io carry on very well. From year to year I see fresh improve- ments but it fights A lone fight for real recognition. This I do know, that Franklin owners swear by their cars to a man and I think it is mostly prejudice that keeps the air- cooled engine confined to one really successful model.
I liked the look of the Richen- backer very much, it has the courage of blazing a trail for it- self in many directions, and it was a good second to Packard in the introduction of four wheel brakes, and its two flywheels on the engine shaft certainly keep down vibration.
Buick of course was a magnet) which few could escape, and while I have a certain objection! to one of its features I must say that no one who is in the market for a car of-its price can possibly pass it by. Away back in the early years I had a car of this make and I remember it almost, lovingly for the fine service it gave. Here in America the streets teem with this make and with its four wheel brakes it is always a good buy.
has
Chevrolet seems to take on new hfe with each passing year and I question if in the low price | division, any car even approaches it for actual value. Many have tried where Chevrolet succeeded. Only immense output can enable such value to be given. The Hupmobile at last ħas given a little more thought and care to its body designs and the |coschwork on the Hupmobile requires no excuse. At this time of day it would be superfluous to praise the mechanical excel-
Rubber Co., (China Ltd.) Founders throughout the World of the Pneumatic Ture Industry, c/o. SBEWANTOMES (& Co., Ltd, Hongkong Phonel C.4554
DODGE BROTHERS
TOURING CAR
It is gratifying to take your seat at the wheel, conscious that the Touring Car will do your bidding faithfully the long day through.
It is that time tried dependability- so vital to the pleasure and economy of motoring-which, more than any single factor, has endeared Dodge Brothers Touring Car to so many hundreds of thousands of owners.
One-eight of the total weight of the car consists of cbrome vanadium steel. Many pisces of steel. are used in vital parts than normal wear requires.
more
The price of the Standard Model 5-passenger Touring Car, complete with Magneto and with five Cord Tyres is
COME AND SEE IT..
$2400.
The DRAGON MOTOR CAR Co., Ltd.
Registered Head Office and Show Room. Wong Nel Chung Road (Happy Valley).
Telephone Central 3950-