1924-03-08 — Page 12

HONGKONG TELEGRAPH MOTORING SUPPLEMENT.

HOW TO GET GOOD SERVICE FROM

MICHELIN TYRES

HDG

Keep tyres pumped up to correct pressure for the load they have to carry, We can tell you what this should be.

When tyres are under inflated there is con- tinual internal friction between the foundation cord and the rubber, causing overheating of the tyre and consequent rapid deterioration.

Water can also enter causing rust, resulting eventually in the rims having sharp edges which cut the walls of the tyre near the bead.

Most cars in Hongkong run on under inflated

tyres with the above disastrous results.

Have your wheels examined front and rear for trueness and tracking alignment. If they are at fault in this respect the tread of the cover is subject to a grinding action which quickly destroys the cover.

Keep tyres free from oil and grease.

1

Start and stop gently and take corners slowly. -

Lastly-buy MICHELIN tyres from us and follow the

above advice and tyre satisfaction is assured.

#

EUROPE-ASIA TRADING CO.

Telephone 3438.

China Building, Ist Floor.

NERACAR

Reliability Economy Comfort

Cleanliness Simplicity Safety.

THE LIGHTWEIGHT MOTOR CYCLE WITHOUT A PEER

With the advent of the "NERACAR" and clean two-wheeled transporta- tion, the best known familie, of Great Britian are taking to this economical aud Prominent among English users are the comfortable means of transportation.

following:-

The Earl of Haddington M. C.

The Earl of Bective.

The Earl Fitzwilliam, K.C.V.O.

Col. E. V. North, C.M.G., D.S.O.

Col. Sir Edward Ward. Bart, G.B.E.

K.C.B., K.C.V.O.

Lt. Col. C. Winterscale, D.S.O.

Capt. L F. Sloane Stanley.

Professor E. Emrys-Robert-

Dr. J. P. Broom, M.B.E.

Dr. E. H. Felton, M.B.E.

The Rev. F. W. Hassard Short, M,A.C.. T.A.

and many others too numerous to mention.

Her Grace the Duchess of Mal-

The

borough.

Marchioness of Headfort.

The Lady Joan Wentworth Fitz-

william.

The Lady Donatia Wentworth

Fitzwilliam.

"

The Lady Mary Stuart Wortley. The Lady St. Germans.

100 to 115 miles per gallon of gas. 35 miles per hout. This means safe,

sane driving without speeding.

Free demonstration. Sold on easy terms.

DE SOUSA & CO., LTD. Sole Agents for South China,

2nd. Floor, St. George's Ballding.

Tel. No. Central 1264.

SATURDAY, MARCH

1924.

CROSSLEY CAR'S WONDERFUL FEAT.

This picture shows a Crossley car doing a speed test on Brooklands track after having run 35,000 miles on the road under official R.A.C. observation. On completion of the road tour, the car went on to the Brooklands track without any alterations or adjust- ments being made to the carburettor or other parts and attained a speed of over 59 miles an hour.

WHAT ADVERTISING DOES.

4

FORD'S ENTERPRISE.

Company Makes Own Glass.

- Glass is now being made at the Ford Motor Company's plant at River Rouge and brings the cám- pany one step further in its pro- gramme to control the manufact- ure of practically everything e- taring into its products.

With the new factory in opera- tion the third and largest glass producing unit of the company comes into being and the Ford method of `making glass, which is a marvel to experts and which establishes an apach in the industry, attains to higher and' 'more efficient standards.

The company's glass plant at Glassmere, Pa.. has an annual output of 1,000,000 square foot while the smaller plant at Highland Park, started about Hour years

ап

experiment and where the Ford method of glass making was developed, daily .produces 9,500 square fact of glass.

And all this great production lis necessary to meet the man- {ufacturing' requirements of the company which at present call for more than 20,500,000 square feet of glass a year, due to the increased production of Ford Carsą and the constantly growing Idemand for enclosed types.

its present'size in the time it has iginating in New York was broad-no other mechanism is so genera.

less than a quarter of a cen-cast in San Francisco the very ly and thoroughly understood as tury-even while taking into same day before the sun had set the motorcar. In smoking car, consideration the fact that it fills The time had also arrived in clubroom, in dining room and a decided need throughout the when the value of advertising sircot car men discuss the various mechanical features of various How Press Aids Motor world that of personal trans-was beginning to be understood.

"A fow large companies hat makes of care with an intelli- portation.. Industry.

If we hark back to two other built up sales of national scope gence and accuracy that is to technical Advertising on a large scale notable inventions, the steam through their shrewdness in first surprising even and the news sense which is re locomotive and the steamboat, understanding the value of na-engineering men.

"It was a boon to the motorcar sponsible for newspaper reaching the first mainly responsible for tional advertising as an import- forth long arms and grasping all the conquering of a continent ant factor in getting an early to have been originated in an age the items of interest in the coun. and the second making possible hold on the national market. when remarkable facilities for The automotive industry as spreading ideas to the four corners try are credited with having the utilization of our great lakes advanced the automobile industry and rivers for commercial pur-an industry grasped the oppor of the earth had reached a high to a degree which it is almost poses, we find that each of these tunity of advertising very quickly state of perfection. Otherwise, impossible to estimate.

inventions took the greater part and had the courage to stick to the industry would still be to its of a century to become practical it as few other great industries infancy, and instead of the more This announcement was made.

realities.

of the day.

than 4,000,000 cars produced dar- recently by Mr. W. R. Tracy.'

On the other hand, the dailyling the last year, prophets of KNOWN BY WORD OF MOUTH. assistant sales manager of the "These inventions were brought and weekly press, the trade and broad vision would have been Oakland Motorcar Company.

about in the days before the uni-general magazines aided and predicting that such' a number *Few of us realize." remarked versal press, as we now under abetted the natural growth of the would be produced in one year Mr. Tracy, the tremendous in-stand that term. The ideas be-industry in

a fine constructive within the maxt quarter of a cen- Quence of the press-the news-hind the inventions were largely manner. through educational tury. papers and the magazines of passed on by word of mouth. articles and news stories featuring every description-in the rapid "When the motorcar made its the manifold benefits the motor-1 "And probably smiles of doubt dissemination of a new idea

wonld greet their utterances as advent, the public press had recar was bringing to humanity.

SATISFYING RESULTS. the vague outpourings of futile Without the press the motor-ached a high state of efficiency. car would never have attained A new idea or a bit of news or- "As a result, today probably dreamers."

Lincoln Fored Fordson

CARS-TRUCKS-TRACTORS

Ford 4 Door Sedan

ready for immediate

·

deliver

Price =

=

=

$1,900

H.K. dollars.

Oldsmobile

The Oldsmobile Four Cylinder Five Passenger Touring Car now sells at a price heretofore unknown in its class. It offers you a buying opportunity that you cannot afford to overlook.

CARROLL & CO.

Telephone Central 2401,

Distributors."

ed

Cars Run By Charcoal Gas.

Gas generated from charcoal is being used instead of gas genera- from benzine on Berlin motorbuses. Experiments COD- dated for a year with churcoal burners, have shown them economical.

EFFORT IS REDUCED. Simplified control is one of the main objects toward which automotive engineers work. The first automobile types contained' a great many levers of various types for governing the different units of the car. In 1895 it was hailed as a remarkable achievo- ment when a gasoline buggy appeared so constructed that it could be sent forward and re- verse, and change speeds, all with the same lever. The trans- mission simplification was just the beginning and each year now sees the development of features that relieve the owner of labour in connection with his car.

30 Fords due To-day on S.S. City Durban."

14

1.1

Tractors now in stock.

Come see them at the

Kowloon Tong Develop-

ment Co. Property.

30. more due on S.S.

Kosmo."

Place your Orders for Ford Products with

ANDREW HARPER,

AUTHORIZED FORD DEALER. No. 2, QUEEN'S ROAD, CENTRAL, HONGKONG.