Page
Always Something New
1
at
Maizees
Two distinguished lines that fill
every summer playtime need.
Beach and Playclothes
You are invited to see
our big selection
of
Bathing Suits. Slacks,
Shorts, Shoes, Caps
and
Beach Hats.
25% Discount on Beach Togs.
Protect your face
»with
**Helena Rubenstein's '
Beauty Preparations.
This Summer, Smart Women will live in
Prints and Sharkskins,
call in and see our
New Shipment
of
Dresses and Evening Gowns.
3
RIVELLE
6, Gloucester Arcade.
Tel. 33186.
OCEAN
Expert knowledge of correct fitting and designing ensures in GORDON'S shoes, comfort to marvel at.. a trial.
give them
We feature quality only."
Gordon's Ltd.
HONG KONG'S LADIES' SHOE SPECIALISTS.
For your Inspection
Our
Smart Selection
.of
Model Gowns
Lane,
and
HATS
Ladies' Salon
Crawford, Ltd.
HONG
KONG DAILY PRESS FRIDAY, MAY 8. 1936.
Fashion
PRE-VIEW
10 COMMANDMENTS FOR · WOMEN
How To Dress
Ernst Dryden., Hollywood dress designer, has given these ten commandments for the well-dressed woman, states "Reuter.
Avold all fripperies
Invest the money you spend on clothes in quality fabrics, Don't make yourself a slave to the latest fashion edicts. Dress to suit yourself. not your neighbour or your bridge
the arch-enemy 14
chip.
Shan noisy oothes. Loud dress
SmarÊN BAS.
ALA
no
of
Don't try to be the last word in chic. Better wear a good model of yesterday than a cheap one labelled "to-morrow."
Don't worry about the price tag is has
relation to
smartness.
Don't strive for a large wardrobe. Correct changes, Dot frequent ones, are the important thing to remember.
Don't strive to be different Classic clothes are not only safe, but are distinguishing and always in perfect taste.
Avold cheap Jewellery and jeweled trimmings, particu larly clips. If you must add something to your wardrobe, add smart white or a touch of colour.
Mr. Dryden thinks only six women in Hollywood wear finery with any degree of smartness. One of the six is Elizabeth Jeans. an English g'ri, who recently came to Hollywood. The others are: Merle Oberon. British star; Rita Kaufman. Ameri- can fashion creator; Eleanor Boardman. American actress: Princess Natalie Pa'ey; and Ethel Border, film' writer,
Bat Mr. Dryden does a little hedging. "I haven't yet seen all ..Hollywood's famed beauties." he says
ROUND THE SHOPS
LANE, CRAWFORD'S
The new model gowns and hats show are extremely smart, especially the net and lace Evening
On
Showing now Snappy
Summer HATS.
Orders for Hats taken
at
Mavo's
HONG KONG
SHOPPE
Gloucester Arcade.
gowns. One model in pale pink HARROW CROWNS
Gossmer Lace with, Double Peter Pan collar would be most suitable
for cocktail and informal parties
and numerous other styles in a big
variety of colours. Just a few
Evening Gowns are going at coat
and other models at half price.
MAIZEES
Have a big selection of acces sories for the beach-and quite a few are going at 25 per cent, dis- count. This is a grand opportunity for those that are not yet quite fitted out for the season.
MATOS
Are turning out some very snappy nats, most of which are made from. specially selected styles brought in by customers.
>
RIVELLE
Are showing a new shipment of very nice summer goods and in this lot are a number of print dresses and sharkskin suits, that are the rage now among the smart women. The new Evening Dresses on dis- play are also very attractive.
GORDONS
Gordons snoes are well-known,
not only for its smart appearance that last, but, its good quality and comfort are also the watchword.
FASHION FACTS
FOR PARIS HATS
Harrow crowns. about half an och deep, are seen on the latest
hats from Paris.
The Duchess of Kent has chosen several models of this type.
By way of contrast with the beflowered headgear which all milliners are showing. this hat is
severely plain its only trimming being a single quil,
peter- an
The material is black sham, knife-pleated to form unusual brim; the square crown is of the plain ribbon.. Another very new hat from Paris, also with the Harrow crown.. is made of pigskin. Its sajlar brim s underlined with black felt, and a
· narrow band of black felt encir- cles the shallow crown.
With a black ault this is extre mely smart; there are gloves and handbag to match.
Lily of the valley is the favou- rite flower for hat trimming in Paris Just now. One toque LE made entirely of the flowers. massed closely together. Others
mostly
Ballor shapes-have wreaths of them round their shai-
The CENTER BEAUTY
PHONE
| 33622
and the SPOTLIGHT OF CHIC
AA
You're right in the midst of the latest
in fashion and the newest effects when
your work is done by-
low crowns, and are accompanied The Cameo Beauty Salon
by
large bunches of the same Howers to wear on the shoulder.
THE CHOICE OF
COIFFURE
TYPE AND MAKE-UP SHOULD BLEND
Hairdressing modes are kind this season. Women can choose al most any style suited to their in- dividual type of beauty and be in the vogue, The deal colffure should form a perfect frame to the features. A selected style in hair dressing may need slight modifica- tion in order to achieve the most becoming "frame" for the rounded, long or oval face.
Room 130, Gloucester Bldg. First Floor.
THE USEFUL FRINGE
A distinctive hairdressing style ja seen in small chignon cuzis placed on the crown of the head,' worn with a fringe. This type of cofture is becoming to the woman with re- gular features with a too" high forehead. Fringes can play an im portant part in face beauty, but the shaping needs to be carefully done, higher on the temples and making a soft curve over the brow, Here again the delicate use of an eye- brow pencil often improves, and for the evening an eye shadow, which must not be apparent, will help in enhancing the contrast of fringe and eyes which might other- Many of the most striking of the wise lose some of their natural new coiffures are helped by clever beauty, little touches fi make-up This is Another point to remember when noticeable in ok-brow ways of choosing the." "top knot" chignon dressing the hair adopted by many curls as a colure style is to con- young girls with a good forehead sult the profile as to the exact post- and eyes, when the lips need make- tion of the chignon. It should give up to give an artistic balance to a good line to the side view as well eyes, eyebrows and the high brow, as to the front.
BECOMING CURLS
Women find that one of the most essential factors in an artistic All coiffures, whatever the chosen make-up is to study the style of style, must have a sleek, well- caluure they have chosen. Con- dressed look to be successful. Tals tour of brow, cheeks and chin, the is all-important with a head of shape of eyebrows, and the bril- stand-away curls in the neo-classic llance of eyes and lips must be in styles, which are being worn this accord and harmony with the hair,' season, and in the less defined The soft" higher-in-front type of dressings where the hair is allowed hairdressing that suits blonde or to follow its natural tendency with allvery tinta calls for a delicate
the help of slight waves. The pastel complexion; the classical secret of these soignée heads of trend in calaures, off-the-brow fashion 18. the use of a carefully with the neo-Roman curls or the chosen brilliant or setting lotion neo-Grecian top-knet, needs a dew that suits the particular type of finite make-up.. hair for which it is to be used.' -
Some features look their best. with a close-to-the-head coliture, Many of the coats belonging to the hair drawn back sleekly from suite of the more "dressy" type the temples." This is becoming to for summer wear are made with the petite type of beauty where the detachable sleeves and some with hair grows in a pretty curve, or the no sleeves at all. Whereas the oval face with perfect contours. It leaveless "coat is limited in its is a trying style for the long face, uses, the detachable idea is good, which needs a slightly deeper and because the removal of the sleeve wider setting, with the hair waved completely changes the appearance or puffed out slightly, although still of the ensemble. The dresses of sleek, at the sides and behind and these models many of them gally below the ears. Curls are becom- printed-have sleeves made inter- ing to long faces, close restrained esting with puffs. ruffles, frills, tie curls on the temple at one embroidery or buttons.
side and behind the ears and just showing in the short "ob" at the nape of the neck.
Now that, fashion is moving away from sem!-mourning severity, some effective. two-colour schemes Effects should be judged in a are making appearance. There is, triple mirror. A one-sided dress- for example, navy blue with mus-ing, the hair fairly full high one. tard yellow, and navy blue with -side, and lower, with a more sub- pale blue, ensembles in these dued effect. in curls or waves on colourings being frequently en- the other, will prove becoming livened by chromium buttons, and when features are rounded and buckles A more daring combina- plump. They show little or no tion in ruby red with pastel blue. parting. The effect is gained by Among new shades between red and cleverly-placed curis, rather high, pink featured for summer are with the rest of the hair drawn several "fruit" tones suggestive of in a soft wave over the bead into a ripa strawberries or loganberries.?
maped domi atmate at the Back