t Your Service
As
For Golf, Tennis or Bowling.
you want the right kind of shirt
At Mackintosh's you see a variety of them, in all sizes, in all weights. Cut loose, liberal and comfortable, encouraging-as a sports shirt must -freedom of swing, ease of movement. Tailored to look well too.
&
Your fit is amongst them, so is your choice of" material.
The price-$5.50 to $13.50, according to the quality of material, less 10% discount for cash-
Mackintosh's
The
Rendezvous
for
GOOD
REFRESHMENT
WHEN YOU ARE
ENJOYING THE
DELIGHTS OF
BATHING & PICNICING
AT REPULSE
BAY
REMEMBER THAT
LANE CRAWFORD'S
HAVE RE-OPENED THEIR KIOSK AND ARE MAKING A SPECIALITY OF Iced Drinks, Ices, Cakes, Sandwiches, etc." Dainty Teas can be ordered to be sent down to Your Matshed.
Safe Investm
N. Z.
PERPETUAL
FORESTS,
Ltd.
THIS IS:AN EXCELLENT
PROPOSITION FOR THOSE
DESIRING TO SECURE FOR A SMALL
OUT-LAY A WORTH WHILE SUM AT A FUTURE DATE.
SMITH WYLIE & CO, LTD.
REPRESENTING
N. Z. PERPETUAL FORESTS, LTD.
"INCORPORATED IN New Zealand."
AUTHORISED CAPITAL
PAID UP CAPITAL
BOND, CAPITAL EXCEEDS
140
£250,000
£240,619 £3,400,000
FUNDS HELD BY BONDHOLDER'S TRUSTEES € 403,286 £25. Payable in cansy instalmente over a period of four years returns
spproximately
£250 in twelve years, and every twelve years thereafter.
Sir HERBERT MATTHEWS,
Formerly Secretary, Central Chamber of Agriculture of England says:
In the case of New Zealand Perpetual Forests Iam perfectly,antified that the necessary provisions have been made to protect investors, and I am also satialed that every undertaking given by the company is being adequately and eficiently-fulfilled-The-company-makes-it-clear in its prospectus that the financial returns from the plantations, when the forente aromaatnen and realisable for pulpwood or timber, are necesary cojecte o
e company has beware. sought the honest and competent opinions of experts as to the faancial returzis thać nan memorably be expected from each fran, and I think that bondholder oen look forward with confidence to receiving tans in due course that will t least approximate their estimates, and may perhaps exceed them,
`Write for full particulara, ;---
"
N. Z PERPETUAL FORESTS, LTD. F, H. SKYLY, Manager. INDUSTRIAL COMMEegiaz Bank BuildING,
Cable Addressï" "Forests.""
Hồng Kông.
THE HONG KONG DAILY PRESS. THURSDAY, APRIL 24, 1930.
THE MASKEE ARRIVES.
CREW LOOKING FIT AND WELL.
DATE FOR LEAVING. HONG KONG NOT FIXED.
PUBLICITY PRODUCES PROSPERITY..
IMPORTANCE OF ADVERTISING WHEN SALES
ARE HARD.
BY A LOCAL ADVERTISING SPECIALIST.) -
-The average business-man thinks he cannot afford to advertise when times are hard" and when sales are difficult, whereas the fact is that he cannot afford not to advertise at such a time.
in
Contrary to the ideas of some 1 Mast firms have learned from ex- who have not gone deeply into the perience that the best way to in- crease profits to invest part of Passengers crossing from Kow. matter, advertising is one of the the profits already earned in effec- The attractive loon by the 0.40 fgrry yesterday greatest factors in reducing costs, tive advertising. morning had a good view of the promoting employment; and in-advertisements displayed so exten- sively upon the pages of the news- Maskeens she made her way up creating prosperity.
papers in Hong Kong are evidence the harbour. She made a fine pic-
of the fact that most of the leading- firma of the city have learned by ture, with her briant paint and
experience that advertising pays brown sails, and made her way
that it produces profits. through the busy waters in She
One shrewd business-man' Several launches passed style.
Hong Kong recently said to the quite close to her, but none gave the little craft a friendly greeting a
The above assertions are convine- writer that he had found that he she quietly made her way westwardingly proved by the statements of could make a larger percentage two of the greatest authorities on
upon money invested in advertising across the routes of the ferries A
finance in Amerien, quoted in a for he frequently gains 100 per cent, than on investments in real estate, representative of the Daily Pre was soon down at the waterfront recent number of The Literary
or 200 per cent. on money invested. to meet the voyagers, and his im- Digest, one being Roger W. Bab- pressions follow:--
son, the great statistician, and then judicious advertising: Of course, "Two bronzed men were at work other Francis H. Sisson, one of the stent care must be exercised in fixing the rudder when I clambered lending bankers in New York City. using advertising funds in modern on the Maskee yesterday morning,
That advertising in the most effec-scientific-ways, and not in hap- hazard ways, if abundant and fully shortly after she anchored off the five means of bringing about re
satisfactory returns are to be Prava, and as I got onto the junk,vival of business activity and in- I was greeted with a cheery Good creasing general prosperity is the secured. morning by both men. One was
marefully considered opinion of in khaki and shorts while the other these two business experts. donned a pullover and a pair of flannel bags. The former turned out to be Mr. Stevenson, the master of the vessel, while the other was one of the crew-Mr. Grenham.
"Has Mr. Banks gone ashore," I asked, but no sooner had I finished my question than that gentleman popped his head out of the cabin and said, here I am!'
They all appeared to be very sun-burnt but perfectly fit, and when asked what sort of trip they had down, all answered almost at once that it was fine, and that the bont behaved very well, too!
Ran Aground In Second Effort.
Mr. Stevenson said they had very poor lack with the winds as they attempted to get under way four times and on three occasions had to put back to port again, as there was not sufficient breeze. The second time they tried to get out,
- Mr. Babson's Testimony.
Well-directed advertising can do more than any other one factor United States," is the opinion ex- 10 hasten economic recovery in the pressed by Mr. Babson. He also кауз, "The time to advertise is when sales are hard-contrary to the general practice of advertising when business is good and sales are
easy."
"According to this statistical and investment authority, advertising offers a double opportunity:—
|
HONG KONG WATER SUPPLY.
STORAGE ON BOTH SIDES
SHOWS DECREASES,
The total storage in the island: reservoirs on the morning of Mon- day, April 21, amounted to 671.16 of 38.91 million gallons during the million gallons, shewing a decrease past week, the amount collected from streams being .03 million gallons.
"First, it enables individual busi- ness en to meet effectively the i The week's consumption amount unusually severe competition of the ed to 55.84 million gallons, which present period, and second, it ren- includes 16.48 million gallons from ders the country great economic the Shing Mun Supply, service,
Kowloon Water Supply
"From a purely selfish stand-
The total storage in the mainlandl point it pays to keep up one's ad-
reservoirs on the morning of Mon- vertising, as thousands of indivi-day, April 21, amounted to 395.69 dual experiences have proven. The million gallons, shewing a decrease
they ran into a sand bank and the general, economic benefits to the lof 15.06 million gallons during the
country as a whole, however, are just as real, but are not so geral- Hiv-recognized
rudder- very hefty looking sort of thing was smashed and they had to return to Swatow for repairs,”
"Speaking about the last trip,
In 1920, we spent about two Mr. Stevenson said they left. Swa-billion dellars on various kinds of
advertising. tow at 9 a.m. on Monday and were
This sces like actually outside the harbour at 9 huge sum. However, when we con p.m, on Tuesday but could not get sider, that this two billion dollars in because the wind failed again, advertising was a prime force in They actually covered over 215 miles moving about forty billion dollars' in that space of time, for nlthough worth of goods to the consumers, the steamship route is only 183 the proportion does not seem large. miles, they had to take another route because of fog, etc.
The Maskoe Itseif. "The junk itself in 'a' very sea- worthy looking craft and every thing on it is very neatly appoint- ed. She carries her own life boat, and very possibly she will be fitted with a wireless set here..
"At present the Maukee is carry- ing 3 tons of sand in ballast but this will be removed as soon as the
stores are taken on board. There are two fresh water tanks, cách holding a good ton of fresh water. "The cabin is 12 by 12 and, be- sides two bunks, contaice a chart table and some chests of drawers.
Her sails are new-nude of straw
matting-but it is believed they will carry a spare set when they leave here for Sandakan, the exact date of which is not yet fixed.
"When asked whether they ried any armis on board, Mr. Steven son smilingly answered with a nod of his head. A compass is also carried on board, and as regards the 'Watches, one man keeps watch while the other two rest, and so
On. "
|
3 a matter of fact, advertisi ing reduced prices rather than increased them.
It has done this by making pose sible mass production and mass dis- tribution. Machinery brought as mass production; but only through rdvertising have we achieved mass distribution,
Hence, instead of being a factoj to increasing the cost of living, advertising has heen one of the most potent factors in reducing it. Encouragement of New Industries.
"Advertising, has been largely responsible for the growth of our new industries, including radio new foods, and rayon.
#
It will continue to develop new: industries, and also to promote new nes for the products of existing industries...
All this means additional em- ear.ployment for those who are de prived of their jobs either by besi- ness depression or by lahour-saving machinery and methods., Hence by assisting employment, advertising gives a vital impetus to business progrces.
THE SEPOY FUND. NEARING THE 810,000 MARK.
The following contributions (sixth list; have been thankfully received;
Previously acknow
ledged
C G. P. Mr. and Mrs. II. T.
Brooks E, S,
American British
Tobacco Co. Ltd. Donnelly & Whyte
M. S. W.
Leigh & Orange
D. G. D. R. Black
The Dairy Farm
Staff ....
Two American Blue
Jackels
Alc'es (Argyll & Suther- land Highland
Sergeants'
ers).................... Nors Comrie
J. 1. S. (Canton) Hong Kong Members
The Hon. Artil: lery Company ... Capt. & Mrs. Chao,
A. Multon W. J. 5.
87,471.52.10.0
23
200
2 83 8
€9.*
50
20
5
"Mrs. E. Cock .......................
10-
Inion Isustanco-
Idd
Society of Canton,
Paul Lander
50
$8,401 £62.10.0
W. A. DOWLEY, Hon. Treasurer, Alexandra Building..
Mr. Sisson's Opinion............... "Instead of increasing the, costs of producing and selling goods, advertising has greatly decreased auch costs, declared. Francis H. Sisson, vice-presiedat of the Guar anty Trust Company,, at a recent meeting of the New York Mer- chants Association. As Mr. Sisson explains-
The chcent producer quickly gets the bulk of the trade, expands his plant, becomes an industrial. giant, and by his very growth is enabled to reduce his costs and his prices still further. Thus advertis-" tag facilitates the mass production, which, through its almost unbeliev able economics, has worked hand in hand with higher wages in bring- ing new comforts within the han einl reach of the great body of the population."
Some Hong Kong Opinions, Some opinions expressed in Hong 'Kong on this subject of nulvertising have been very different from the two authoritative and fully sub- stantiated opinions of the financial experts quoted above. The writer was recently told of a former in fluential citizen of Hong Kong who spoke of advertising with the great- I est disdain, regarding it as almone curse on a flight upon business,
as an evil which had been forced upon merchants which robbed them of their hard-earned profits i
Another gentleman in Hong Kong recently assured the writer thu
the policy of the firm with which be has been connected for many years to keep all their profits and pot to spend their money on ad- vertising REL
Happily, here are few merchants in there modern days who still hold such antiquated 'opinions as there.
past week.
The week's consumption, not in chiling Hong Kong supplies and 1.02 million gallons delivered to water boats at Lai Chi Kok, amounted to 26.02 million gallons
The yield from the Shing Munt River and streams during the week was 20.00 million gallons.
obtain
Howod
Great Music
Health
When you feel “below par" you are using
up more nervous energy than is being replaced. This "Teeling below par is not such an extraordinary matter, if you come to think of it. Your nerves bear the stress of modern life, they do the work, they are in action all day long.
that's why
9 out of 10
fer from
That's why nine people out of ten suffer from some form of "nerves"fatigue, sleeplessness, lack of concentration or weakness. If you want to conquer these symptoms, if you want to get good sound health, you must go to the root of the matter, just as you would water the roots of a tree, knowing that the dullness of the leaves is only a signa symptom-of dryness.
tor
root of the matter,
You can do that with Sanatogen." Sangrogen goes to the very cells of your body and enables them to stand the strain. Just as the whole tree will become fresh again. after the foots have been watered, after using Sanatogen"; your health will revive completely,
the elements from which
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Sanatogen conuias exactly those elements-phosphocus "and albumin from which new health and strength are derived. Try Sanatogen for a few weeks and you will notice how all the symptoms of weakness disappear, how fresh and healthy you will be.
Sanatogen is sold at all Chemists and Stores
SANATOGEN
The True Tonic-Food
by Great Artists
Lovers of the best piano and orchestral music will welcome this month's release of Victor Red Seal Records. The putstanding features are Schumann's "Carnaval" completely recorded by Rachmaninoff, and a Mozart symphony played by Toscanini and the New York Philharmonic-Symphony Orchestra. Both of these pieces have been popular on the respective programs of these artists. Whether or not you have heard their spirited interpretations, you will want to own their records so that you can listen to them again and again. And those who go in for modern opera will be delighted to know of the arrival of an album of records from Debussy's famous "Pelléas et Mélisande." We cordially invite you to call at our store. We will gladly play these or any other Victor records for you.
MUSICAL MASTERPIECES Carnaval (Schumann, Op. 9) Piano
SEXCEL RACHMANINOPP
In Album M-70 (Nos. 7131-7186), AM-70 (Nos. 7187-1129), With Explanatory Booklet, List Price, $5-50,
Symphony in D Majar (K. No. 385) (Mozart) Orfeo ed Euridice-Dance of the Spirits (Glack) (Act 2)
"
ARTURO TOSCANINE AND PHILHARMONIC, SYMPHONY ORCHESTRA Or New Yong
In Album M-65 (Nos. 7156–7128). AM-65 (Nos. 7139-7141). With Explanatory Booklet, List Price; 86:50.
Pelléas et Mélisande (Debussy) FAMOUS ARTISTS OF L'OPERA AND OPERA.COMIQUE
"PARIS AND ORCHENDRA CONDUCTED BY PIZED COPPOLA
In Album M-63) (Nos. 4174–4176, 9636-9639, mud No. 1444)+ “With Labretto, List Price, $10.507
* RED SEAL RECORDS ́
Songs My Mother Taught Me
(Dvořák, Op. 55, No. 4)
Flight of the Bumble Bee (Rimsky-Korsakow) Song Without Words, In D
(Mendelssohn, Op. 109) Violoncello
PABLO CASALS
No. 7193, 12-inch
Rio Rita (from the RADIO pictare,
"Rio Rita") (McCarthy-Tierney) Only a Rose (from the Paramount picture, "The Vagabond King")
RICHARD GROCES (Hooker-Friml)
No. 1443, 10-uch Siegfried Forest Mazmure--Parts - 1 and 2 (Waldweben) (Wagner)
(het 2)!
"WILLEM MENGELBERG AND
PHILHARMONIC SYMPHONY ORCHESTRA
“OFNE#"TOI
No. 719%, 12-inch Adagio (from Concerto in G Major)
(Moxgre) Fiolin Sarabando and Tambourin
“Mäster "TxHUDİ MENUHIDA,
· Don Carlos-0 don fatale (Oh, Fatal Gift) (Verdi) (Act 3)
La Favorita 0 min Fernando
(Oh, Dearest Ferdinand) (Doni-" zetti) (Act 3). SIGRID ONEGIN
No. 7191, 12-inch
Elégie Parts 1 and 2 (from String
Serenade, in C Major) (Tschaí- kowsky, Op. 48)
FABIEN SEVITZET AND THE,
.......
PHILADELPHIA CHAMBER STRING
* SODNIKYTA No. $161, 10-inch Andrea Chénier Un dì ali azzurro
spazio (Once Ofer the Azure Fields) (Giordano) (Act} 1) -
La Fanciulla del: West-Ch'ella mal
creda Libero (The Girl of the Golden West-Let Her Believo) (Pusdui) -(Art 3) ARMÉEND "TORIZEAN
No. 7185, 12-incha
All Through the Night (Boulton-
Old Welsh Air) My Lovely Celia (Old English)
(Monro-afz.HL Wilson)
REINALD WERDENKATES
S. Moutrie @ Co., Ltd.
Chater Boa4.