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SUCCESS "DOPE.”
[OF STUART CHASE IN THE "SATION]
T
to
SATURDAY, JUNE 12TH, 1926)
Page four and five Double Spread." No text at all except a few chapter head- ingral the 'opus which is to teach us all to ba John Randalls:-
The First Law of Gain Aladdin & Co.
The Magic Street.
The Acre of Diamonds
Why. Grow Old [Why, indeed!] The Formula of Success
The Talisman of Napoleon. Picture of gentleman seated at his office desk rubbing the aforementioned coffee percolator, from the nozzle of of the "Book of Life," (3) a genie, (4); which issue (1) steam, (2) sever volumes
the skyline of New York.
TO YOU.1
A complete census of American quack- ery would reveal, pas suspects, ■ păñora- ma without parallel in history, From Oom the Omnipotent, who knows how work up stage, to Bertha Betty Beauty Spot Shoppe, which sells you a facial clay, fur $10 a pound made from equal parts of kaolin and water, costing just 20 cents; from obesity cures containing the head of a tapeworm in a pellet of gelatine to rejuvenating lotions com pounded of dried glandular matter;
Page ri. Picture of a flight of steps from Divine Healers, who supply their made up of volumes of the "Book of advance agents with self-portraits copied Life." On the highest book is a flattop- ed mahogany desk surmounted by, a tele- from the head of Christ, to swamis in phone, and on iti shank the word “exe- cerise bathrobes in the spook parlors of [cutiva.". Up these steps, his eye glued Los Angeles; from Florida realtors to to the word, our hero is climbing, with those Men of Visign who sell us, annual-fade-out of the New York skyline again
in the background. ly, six hundred million dollars' worth of Page seven, PAY DAY. WHAT. DO IT MEAN recently vacated oil wells and other sky- blue securities from Oriental univer sitice furnishing Ph.D.'s for 6 cash down or 853 on the instalment plan toguing with what can only be called rap- that grens industry which, with many beautiful illustrations, instructs us in the art of eating soup so that it does not sound like a subway train-in brief, from San Diego to Portland, Maine, we have a diverting spectacle of organised quack- ery in action. But of the whole panorama none charms us more than the peddler of success dope. We refer not so much to the bright youths who write for the American Magazine as to the supersales-
Picture of Bart Schaffner and Marx nien who have made a paying business of young man whanging away at nothing purveying to the simple, the hopeful, at all, with appropriate text drawing a and the incompetent various patent parallel with the Niagara River.
seems that the Niagara River was whang- specifics for obtaining success and powering away at nothing all-for uncounted such a one, for example, as the gifted cons, mind you-until the General Elec- Robert Collier, whose latest opus, "The trie took it in band. Thus a mere scenic
|
Book of Life," lies before us...
Picture of father, mother, and curly- bended kiddy seated amid the splendoars of a Hearn's parlor suite ($137.50)
ture at an open book which father halda in his hand. The "Book of Life" Wrong. If one may say so without sacrilege, an even greater book. A bank, book.
If you had to have more money to support those dependent upon you, could you make it? You could if you had the Secret of Success
ན
Thus are these two great books happily united.
Page Eight, and last. Are yCT HITTING
AT NOTHING?
dud has been turned into a success.
It
And so we can turn atcertainty, In order to understand the nature of hesitancy, delay, and fear into positivė, Mr. Collier's services, let us submit our- vigorous, unafraid, successful action!" selves cheerfully. without fear of ex-
Our pipe is out, the Saturday Evening pense, to his lifegiving ministrations. Post lies unheeded in the corner, for Preliminary, to the examination to the gotten the pinochle game at Joe's. opus there are certain rites and cere-spires and towers and minarets, Lamps monies without which one fears there and genii. Moorish ladies and steam would be no opus at all. These cere yachts. Limousines and cypress trees. monies include (1) a 'prospectus in two colours, profusely illustrated, and (2) Special Introductory Coupon engraved like a bond certificate which entitles the fortunate holder to a 40 per cent, reduced vouchers department where he gets" tion. As a ledger clerk or toiling off! We take up the gaudy coupon. pants salesman, and thus in good stand.· ing on Mr. Collier's sacker List, we open the imposing letter and proceed to absorb the pictures and the underlying text of the prospectus....
Page one: THE SECRET OF THE AGES. HOW YOU LIVE YOUR`RDEAM.
All packed away deep, deep, down inside. Just a little rub, just a little formula, and wouldn't we tell that fellow Smith who thinks he is trying to run the audit-
Mr. Collier. You may send the one of the Autographed Advance Sets of the Book of Life," beautifully bound in Arteralt, at your special Introduc tory Frice of $8.85.
A clatter of dishes comes from the kit- chen. We open our month to shout to the wife, as is our wont. Then, abrupt- Picture of Moorish gentleman.. about, we shut our mouth. Women are no to embrace Moorish lady-happily unveil fadges of things like this. Really hig ed and with vast decolletage-under business things. Lord! Twelve thousand minarets, while "a mystic figure in the sackers a year! Wemen just haven't background does a "sort of a Shriner's my sense where big, hustling, two fisted obeisance athwart a blood-red moon.
decisions are involved. And he was 38 We sign on the when he started. dotted line.
You cannot see It, but you can feel it, used. If Properly used it can make of you a Napoleon, an Edison, a Roose velt, a Lincoln. There is no limit, to what you can do with It! Call it what you will, It is, there--a sleeping Giant who, aroused, can carry us on to fame and fortune overnight.
4
There is very little more to tell. We But so much of Mr. get the books, Collier's art has been exhausted in the. prospectus that little remains for the opus. Each volume contains about fifty. pages, with very few words to the page. Which, all things considered, is a mercy. Though we may call it what we will The printing cost per volume can hardly it seems that the Scientists have a name exceed 10 cents. The technique seems to for it, a mashing name" Our Second be to employ one paragraph for general Subliminal Mind. Furthermore tap exhortation, such as You have that gift. pears that the scientists are just beginre it!" followed by a paragraph in ing to understand the Power-deep with whid Messrs. Napoleon, Carnegie, Cato, in ourselves which "Wise Men of the Galileo, Rockfeller, Pygmalion, Brisbane, East had grasped, thousands of years Humboldt, and Plato are brought to bear ago." Which puts us in tune with the witness that you have the gift Mystic. Shriner at the top of the page, So far as the promised formulae are and also with a sort of coffee percolator concerned magic formulae, but well de- steaming away down at the bottom, and fined the only one that we have been not to be mistaken for anything but able to locate is this, a formulae to keep Aladdin's lamp.
us from growing old:
Page two. BCEULES. THE SECRET OF SUCCESS. Picture of Nordic gentleman on plush sofa, clasping Nordic lady, while back of sofa rise two round soap bubbles, oze greater, one smaller; the first contain- ing a large Queen Anne mansion, with cypress trees and a limousine under the porte-cochère; the second an ocean-going steam yacht."
Find a picture-or, better still, a statuette of the man you would like to be. Keep it in your room. When you go to bed at night vitalize it in your mind's eye-hold it in your thought as you. Give that model to your Subconscious Mind to build upon and before eleven months are out, that model will be you.
The
You know the air castles a youngkindest thing is to hope that he is. But
Mr. Collier may be, sincere. fellow builds when he is planning his he certainly possesses an uncanny divina- fature with his Best Girl
Alas" for most of us, these dreams vulnerable points in the physchology of tion-in his prospectus-for selecting the collapse. The Bronx instead of Tarty-be white-collar worker. He makes six town, But, thank heaven
Man, man, there's more to life than specific and telling drives upon the hopes that! There is everything you looked and the despairs of the man who finds the rut of a himself settling into for in the roscate dreams of your standardized and futureless job; the man youth Right within yourself is the who is almost beaten, but, like a fish on Rockefeller-Morgan-Ford-Edison power,
turning it now, now, now! Listen!
of turning the tide in your favour and bank, has still & feeble fop or two in
Thim
1The appeal to cupidity. He" will There really is well defined secret of tell you how to become rich and power- success, whereby other men rose higher ful
and you can!
2.--The appeal to sex. Beautiful ladies; Note those two worda " well defined."'
even the delicate bint of a barem of Page three. BOW FORTUNE CAME TO JOHN beautiful ladies.
..
RANDALL + OPEN SESAME !
3-The appeal to mysticism Magic Picture of same Nordic couple in fall formulae; the wisdom of the East. The fig crashing into what appears to be a roots of all religion are bound up with combination of the Waldorf dining-room this appeal. and a Japanese pagoda. The obsequious- new of the waiters is superb.
4.-The premise of the end of mono- tory and routine. No. appeal is thore forcible in a machine civilisation.
The fountain of youth; coupled with the diabolical suggestion that
When a man 38 years, age, who has been working at a moderate salary al his life, suddenly awakens and solely through his own efforts jumps into ageing mea can achieve the formulae.
6. The appeal to the hearthstone. For 812,000-a-year job almost over-night-88.85 he will deliver your loved ones from there is something about his methods the ghastly threat of economic insecurity. that other men would like know as
It takes more 'education, more worldly wisdom, than the average slave of the It cannot be any too soon for us, Mr. desk possesses to stand up against any Bill, there is Collier. The secret of bis sudden rise such assault as this. is in the little books pictured on the next always the chance that he hasn't the page." We turn over with eager fugera $0.85)
once.
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