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The issue of August 29th contains the full report of the. great indignation meeting held at the Theatre Royal, together with the text of the Telegram sent to the Prime Minister.
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THE FRENCH BENNEY
THERAPION NO. 1 THERAPION NO. 2 THERAPION No. 8
Mn, a tuí Madder Chbirth: “ Win, 3 for Flood & Sikke Die Ba. % for Christy Waskname: BCEN, NY LALDONE DEMENS, PLES ZY WORLAYA, BUDIL. I N Cha Sims - Con TATRstock 15. 3.W, London, on Mac 30, Bzxxar Hr. Mam Torx Cour-105 43. Kan frame SAN FRANCISCO.
HONGKONG" DAILY PRESS, TUESDAY, NOVEMBER 1örn 1925.
WORLD'S OLDEST EGGS. FRAGMENTS AT 'PEIYANG" UNIVERSITY.
ASIATIC EXPEDITIONS GIFT"
"
1
COLLECTIVE PUBLICITY. THE ADVERTISING OF THE FUTURE.
It would surprise most people to know that only one out of every 400 people in A sandstorm iri Central Asia M
the British Isles had got a rubber hot million years ago and the courtesy of members of the Third Asiatic Expedition water bottle, said Sir Charles High
speaking on Collective Advertising | are jointly responsible for the recent acquisition by Peiyang University of at a meeting of the Rubber Institution parts of the only dinosaur (Protoeers at the Engineers Club in London.. Why, tops) eggshells ever discovered. The he asked, did not the rubber industry sandstorm preserved the eggs by burging as a whole advertise the fact that every rubb hat them; the Third Asiate Expedition home should have, a found them and made the gilt to Pei- water bottle.. from the point of view of airing the bed and keeping one warm, yang University where they are now a
and thes improving health! Collective display!
Among the great variety of animals ilvertising was that method of publicity which inhabit, or have inhabited, the by which a trade collectively endeavour, more earth there is no group of greater in to induce the public to buy terist than the dinosaurs,of, which Pro- goods or to use more of the services they had for sale, in order to sell mor toceratops is one,, During Mesoznie
British tyres they should peranado nitors times these gigantic reptilee, many at which would dwart, a large elephant, people to motor, and, the motor trade ruled the earth not only apon the land should advertise the joy of motoring.
Sir Charles suggested that people but also in the set. Indeed a few
should be asked to use rubber as covers species even developed wings and thus
for shelves, tables, washstands, or for became the ancestors of our moderning sinks. How many dishes birds. But like many other dominating be saved if they were dropried into a races the dinosaurs suddenly disappear
rubber lined sink instead of one, inade ed leaving problems for the seientist to
of iron or porcelain? The India Not puzzle over and solve-if he CÀTI
growers were making the United States the least of these is the problem of their sudden disappearance, which bailed of America drink wore ta
would
not neces
GERMAN CHEMICALS,
A £33,000,000 COMBINE.
WORLD.DOMINATION.")
BERLIN. October stb. Announcement is made this evening of a vast industrial fusion, which an- doubtedly is designed to establish bryanı
MEN WHO GET ON.
9
BY.E. AVELING, M.C., PH.D., D.96, NGADEM
IN PSYCHOLOWE, UNIVERSITY OF Lespos He had advertised for an office boy and was inferviewing a number of a pirants for the job-neat boys and slovenly boys, boys well and ill favoured, bright boys and dull boys,
9:30,
And what can you do?” he asked
A
Willing to do anything," was the
Bain ti "My motto's "the answer,
And the lad pointed to the notice on the door." Push. yours."
He got the job.
וי
the possibility of challenge.ermany's dominating" position in the world's markets for chemicals, drugs, and dyes.
We all of us know" prople of ability The three leading Companies in these industries, which were clearly alinted far greater than the average who fail in 1983, and the smaller concerns, which to get on. And we wonder why They nee in every profession, every trade the steady pledders and the clover bank- joined their association in 1918, arę now to be united in a single organisation. rupts of life, len of less than a tithe This will have a total capital equivalent of their parts outstrip them every time, to more than 2,000,000 sterling. The while they go on plodding or incom union will be effected by the Balonplaining or grumbling, go to the wall.
The answer is-Push: Akiling and Soda Factory, which will Why: absorb the other participant undertak-
These fellows push. Whatever their ings, raising its nominal capital by the
abilities may be they are abundantly rou amounts of theirs, and issung corres- ponding stock to their shareholderscious of them. They have a quality The company chus ealarged will, how, which the failures, for all their intellig- wyer, Change its familiar name, nudnce, Tack-a conceit of themselves which
makes for success, henceforth be styled the 1.0. (1steres sengemeinschaft) Dye Industry Share Company.
From time to time these hopelessly elever people astonish us with flashes of their genius. From time to time the In a communiqué wet but to the Press plodding ones show what they can really by the organisers it is admitted that theo. But they lack the steady drive of objects of the fusion are simplifica self-assertion. These desiderata are to he secured in the tion, improvement, and cheapening." first place by concentration of the pre- cesses of manufacture in four great con- tres,, respectively on the Lower, Middle, and Upper Rhine and in Central Ger- here many. Similarly, sales are organised in five groups, namely, dyes, nitrates, drugs, and destroyers of parn
ficial silk inorganic products and organic been agreed to by the directors, and corresponding proposals will be laid he fore the shareholders of each of the com- panies at the next general meeting.
Get on or get out" is ligence without drive-gets out the slogan of the times: and bare intel- Indeed, it would almost seem that in- telligence, beyond a certain point, is a unless it is positive bar to success, strongly compensated for by character qualities of the assertive kind. For the time a man knows the more clearly ho realises his ignorauce.
And perhaps it is as well, even in The others here, as in Plato's Republic, bave ing: nnd serve society by serving them- selves. But Plato, himself a poet, would banish poets from his Perfect State. Doers, act mere dreamers and thinkers, make the world.
scientists for many years, but is now ex-sarily, India teg-and ne a result the sites, photographic chemicals, and arti- this world, that it should be so.
plained as due to a changing climate which caused such a seracity of foul Thus the growers were helping the whole intermediary products. The fusion has their place. They will get on by push-
people were drinking more India" 1.
te trade, as well as helping themselves. If there were small advertisement in all the daily and evening papers suggest.
to death. that they literally starved Another puzzling problem was their manner of reproduction Most modera reptiles lay eggs but this was not suffeinting that people should go to the theatre," thousands” who did not go now proof that the dinosaurs did so, indeed
would go, simply because the idea had there was even evidence tending to le
not occurred to then before. As a result dicate that they brought forth their
of collective advertising people ate young alive. The Third Asiatic Ex-
inore fruit and drank mere milke pedition however settled the argument
Not only could a trade or industry as they not only found the eggs but also create a larger market for its products by all the firms composing it combining produced the aniinal that sucked them.
together to stimulate interest in its pre- Received together with the Protoera-ductions; by the same method it could tops shelf are portions of the egg shell also keep market stable or maintaia the demand. That was the advertising of Struthiolithus, a now extinct form of of the future. It must supplement com- ostrich which formerly inhabited the petitive claims, and world resuscitate Gobi region. The two shells are of those so-called "dying industries," which were really only suffering, because their about equal thickness but there the markets were too local. They had failed, an industries, to use the force which similarity ceases; since there is a decided difference in texture between that of the individual firms had found so vital to their development. When trade federa-. reptile and the other of the bird.
tions took advertising seriously they would learn that they could both create and stabilise their markets, to the lasting good of all concerned..
RISE TO FAME OF BRITISH GIRL.
LUELLA PAIKIN EMBRACED BY TETRAZZINI.
-
LasDay, October 1
With these Thres good friends" words Mme. Tetrazzini described the little group composed of herself, Visa Frieda Hempel and Mis Luella Paikio- three coloratura sopranos, and the best of friends.
It was an affecting meeting this after noon when Miss Luella Paikin, the year-old Manchester girl who had thrilled Italy with her singing, met the great Tetrazzini in her suite at the Savoy.
When the door was opened and Luella Paikin entered, Mme. Tetrazzini jumped up with a cry of delight
Oh my darling." the repeated in English, and flung her arms round the neck of the little English soprano, who hopes one day to come its famous as midae herself.
LESSON IN GOOD COMRADESHIP.
A discreet third party who had seen' the emotional meeting crept away for a walk round the hotel, and on returning after some minutes found the two worten
till embracing one another.
Then came the climax.. Miss Frieda Hempel burst in, and there was a lur- ther round of hugging on all sides.
pround of "I am Tetrazzini said of i
my little pro- Legée. Mine. Paikio. We are starting to study to- gether, right away. I shall be here till December, and in between the tour of Luella and myself we are to sing to- gether here in this room every day."
MME. TETRAZZINIS GENEROUS IMPULSE..
Today's 'meeting in fact. "was a quel to the generous impulse af Mae. Tetrazzini herself when she rushed into Miss Paikin's dressing room after hav ing heard, her sing at the Albert Ball: some months ago, and assured iss Puikin that she would help her in her
career.
"Miss Hampel was the most at home of the three singers. One was a great for- eigner, the other an aspiring and very youthful English girl, while Miss Hempel alone maintained her aplomb amid the emotional scene of the triple meeting.
TA MARVELLOUS AFFAIR" "Plans were made for the three friends. to go together to the Albert Hall next Sunday when Miss Hempel is to sing.
"Everyone remembers so well how Mme, Paikin at that last concert at the Albert Tetrazzini congratulated Miss
Hall" said Misz Hempel in an inter- view. It was a marvellous affair."
Miss Paikin will tour the country sext February with the London Symphony. Orchestra and Sir Thomas Beecham.
W
CARPENTIER TO FIGHT.
PARIS, Monday, October 5th, Sporting cireles in Paris confirm the recent announcement thar Georges Car- pentier will return to the ring for a match before the end of the year.
Descamps, his manager. has signed rap with Thick Donald for a bout at Los Angeles between Carpentier and the winner of the Huffmann and Delaney match, which takes place in November.
Negotiations are said to be on the way for a second appearance for Carpentier in New York against Piu Berlenbath. He will then take part in a sporting film with Jack Dempsey.
1
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