position, to avoid total loss of face for them.
It has been pointed out by Elizabeth Croll that the party cadres were very much concerned about the scale of wedding banquets which was a symbol of their status and a means to induce favourable attitudes from others. However, these incidents had been condemned by the government-controlled media, and face had been denounced as belonging to the lot of feudal ills which had to be discontinued in the socialist era (Croll, 1981: 124-126). Surprisingly, despite this denunciation, the concept of face or the word itself did not disappear altogether in the press. As a matter of fact, it was even being directly used by government officials and the government media,
On 19 May 1985, the Chinese soccer team lost to Hong Kong in a World Cup Qualifying Round match. Afterwards, members of the crowd leaving the Beijing Workers' Stadium damaged public properties. They even attacked foreigners, their cars and shouted at them in the capital's streets. News reports and comments which covered this event accused those who created disorder as losing the nation's face." While there are direct proofs of the existence of "face" in these "slips-of-the-tongue", the question as to how much has been swallowed up or how much has been concealed awaits investigation,
Not only was the nation's face being at stake amidst outbursts of hooliganism, but also in terms of economic activities. GNP figures have been low in China, at least not compatible with a big country. The face of the country, the government and her people, was challenged and threatened in view of the growing strength of other countries. This put China into a dilemma. On the one hand, she could not deny the success of other countries, but on the other, she could not sink behind them or lose face before them due to her sense of national superiority (Hsu, 1981: 411).
To maintain that China was still a great country, a superior nation under the Communists, the burden was put on the media. Figures in bicycle production in China and India, a rather trivial topic, had been compared to highlight the former's success." These types of contents were badly needed in view of the growing exposure of Chinese people to Western products and achievements (Funadashi, 1985: 232).