5
Purpose Of The Study
While a nation's face seems so visible and important in the Chinese media, neither the concept of a nation's face nor the media presentations of it have been studied. Indeed, a number of studies and papers have focused on the concept of face, but most of them have adopted the psychological approach in which the behavioral aspects of face are often their concern.
Face, at personal and interpersonal levels has been tackled time and again in various experiments and discussion papers by social psychologists. Others have specifically talked about face concerns among Chinese, particularly relating it to the Chinese culture and sociological structure. An individual's face, a clan's face, ... are the units used. Some of them did mention the category of a nation's face; a better understanding of which is often called for, but pending further studies.
Moreover, many of these studies are of experimental design and they have been based upon some definitions and descriptions of face by some yet earlier works. Although the studies have accomplished the objectives in their own right, they fail to come to terms with an empirical model for the study of face.
As stated, despite government denunciation of the practice of face by holding extravagant marriage feasts, the government press herself spells out the urgency of face. While the former observation was made by Croll of the newspapers in the 1960's, the explicit spell of face took place two decades later. Could this be a revival of the concept of face, if not a contradiction of the government media themselves? The answer remains unknown as there has not been any empirical inquiry, to the author's knowledge, into the media's presentation of face.
Since the press has displayed the working of, the denunciation of and the concern with the concept of face, it highlights the feasibility of studying the concept through the media. However, again this feasibility awaits proof as there has been none such study nor any analytical framework for the study of face in the press.
In view of the inadequacies of previous studies on the concept of face, this article attempts:
5
Purpose Of The Study
While a nation's face seems so visible and important in the Chinese media, neither the concept of a nation's face nor the media presentations of it have been studied. Indeed, a number of studies and papers have focused on the concept of face, but most of them have adopted the psychological approach in which the behavioral aspects of face are often their concern.
Face, at personal and interpersonal levels has been tackled time and again in various experiments and discussion papers by social psychologists. Others have specifically talked about face concerns among Chinese, particularly relating it to the Chinese culture and sociological structure. An individual's face, a clan's face, ... are the units used. Some of them did mention the category of a nation's face; a better understanding of which is often called for, but pending further studies.
Moreover, many of these studies are of experimental design and they have been based upon some definitions and descriptions of face by some yet earlier works. Although the studies have accomplished the objectives in their own right, they fail to come to terms with an empirical model for the study of face.
As stated, despite government denunciation of the practice of face by holding extravagant marriage feasts, the government press herself spells out the urgency of face. While the former observation was made by Croll of the newspapers in the 1960's, the explicit spell of face took place two decades later. Could this be a revival of the concept of face, if not a contradiction of the government media themselves? The answer remains unknown as there has not been any empirical inquiry, to the author's knowledge, into the media's presentation of face.
Since the press has displayed the working of, the denunciation of and the concern with the concept of face, it highlights the feasibility of studying the concept through the media. However, again this feasibility awaits proof as there has been none such study nor any analytical framework for the study of face in the press.
In view of the inadequacies of previous studies on the concept of face, this article attempts:
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