7
asclusively at
Cole
1
CALIFORN63 M
Paquerette Ltd
Goncester Bldg. 16 Des Voeux Bond Ü
Penale
A GALAXY OF LAST HOUR EXQUISITE SUMMER FASHIONS
PROUD ARISTOCRATS IN FOOTWEAR..
Again unpacked by alr a brilliant new group of shoes by "RHYTHM STEP" "PENÁLJO” “VOGUE" ETC, for summer wear, Look for the famous RHYTHM STEP and PENALJU built-in arches which make your walk twice more comfortable. In suedes, ealf, multi snakeskins, Italian straws, multi-calf and cork combinations Also unpacked world-wide famous "KLIERNETS" sportimers. In white and lush colours. PROUD ARISTOCRATS IN FORMALS ETC.
Again unpacked by air 46 hours direct from New York most magnificent new collection of "INDIVIDUALLY DESIGNED GOWNS BY TOP DESIGNERS" of over forty leading New York and California houses. The amazing new collection Includes REALLY PROUD ARISTOCRATS in bridal gowns, dinner and dancing gowns, afternoon and after-five frocks distinctive casual one-piece and two-piece RIGHT from desk to dating. oxquisite eyelet embroidery, washable linen dresses with or without boleros, beautiful print sundresses with long scarves, lush print sports blouses, T-shirts, print skirts, corduroy shorts, pedal pushers, slacks, sunbra-shorts-beach coats, Just playsuits
bag with exquisite towel blankets. beach folding bedding ensemble, Empire style sun parasols, thrice water prevention - swimcaps, rubber beachshoes, etc.
PROUD ARISTOCRATS IN SWIMSUITS.......
Again unpacked by air the most-talked-about female swimsuits by "CALTEX, CATALINA, COLE, and ROSE MARIE," whose exclusive originats are now being worn by all "PATRICIAN WOMEN AND MISSES" in American leading cities. You'll find their advertisements in all leading fashion journals of April and May, and you "CAN" find your dream sult at Mode Elite's comprehensive new collection enriched each week by new air arrivals. It's nothing but "TRUTH" that only at Mode Elite can you see for yourself the very swimsuit as worn by M-G-M swimming queen Miss Esther Williams and those swimsuits as worn by all the swimming beauties that attended the 1949 America's National Swim Meet.
PROUD ARISTOCRATS IN HATS AND PURSES Again unpacked a brillant new group of "FINER GAGE SUMMER MILLINERY" - something you "MUST HAVE" to complete your new ensembles. Also unpacked a dazzling world of striking new summer handbags, for casual and evening wear. See the purse miracles, "THE THREEWAY" purses by Edwards and Lumured. See the cork and straw handbags, the startling new bamboo purses. All these air-delivered purnes can be seen featured in May fashion journals.
PROUD ARISTOCRATS IN FOUNDATIONS.
Our marvelous new lines in summer bras by "PETERPAN, WHIRLPOOL, RENEE, MARIAN GATES." will solve all of your delicate requirements for better fitting bras that would stay well when You dance with your princes. Also unpacked strapless bras, girdles, pantie-girdles, all-in-ones, by "DIANA,
superb fine and FLEXEE", All thesay
foundations
are ex- clusively distributed by Mode Elite, whose finer foundation collection is the most varied and comprehensive in whole Far East. Mode Elite has over 25 years experience in better car- setting service,
****2
MODE ELITE
Direct Importers of Exclusive Fashions Queen's Road. C. Hongkong, Tel 24052,
DRESSES, BLOUSES.
AND SKIRTS
Excella
· LADIES READY-TO-WEAR
ROBES
SKIRTS BLOUSES LINGERIE DRESSES FOR ALL OCCASIONS
OPEN TILL, 6 P.M.
SCHUNGKING ARCADE, KOWLOON
THE CHINA MAIL, WEDNESDAY, MAY 11, 1949,
Woman Today Jacamar Worsteds
FABRICS TAKE SPOTLIGHT IN CALIFORNIA THIS YEAR
By GLORIA BIGGS
Los Angeles.
California designers' collections for spring and sumI-
mer once again highlight that easy-to-wear quality that always distinguishes those clothes. But this year something new has been added
dainty, ladylike look which has crept into even the most casual fashions and which makes them utterly charming.
www-0
This look is often achieved dresses are done in a Malayon by sashes or portrait necklines batik cotton, Imported through or lingeries accents. But it has the Netherlands. no relationship to the "tle girl" leak of yesteryear. In
This material uses deep but brilliant colours on a dark ground.
a way, one might say that the Other houses also do unusual “little girl” look has grown up, | tricks with fabrics. Marbert and, in maturing, has turned shirrs a length of chambray In into a wellbred and very femin-such a way to give it almost a look of ribbon kalt. De De John- ine young lady.
and introduces boldly printed Much of the interest-and the hand-screened terry cloth in a femininity-of the new fashionsteries
bench and Casual
of
is attatard through fabrics, and fashions, and also present "Air- women who appreciate fine ma-knit," a silky fine-gauge knit that terials have a feast in store for resembles chambray from a dis themselves when the new clothes tance. como paring inte the shops.
fashion
The
Nylon is often responsible for
excitement.
new nylon plase (pronouncer plecany) which resembles seersucker, is a wonder fabric. It washes, can be dried in less than an hour, needs. no trening, and they claim it will not sag, shrink or
Joy Kingston, whose new col- is so distinctive as to lection make us feel that overnight she has taken place on the top tung of the California designing Ind- der. also makes fabric news.
is her pure silk Outstanding Shantung, printed in designs that were copied from Japanese bro- the insult houses are featurcades she purchased in Honolulu. Ing clasticlsed nylon in one ver- Note-worthy, too, is her pongee sion or another, because of Its from China which has been treat-
ed to be crease-resistant. w-known ability to dry in hurry.
Throughout the dress callce-
stretch.
All
A
Боте
But though nylon is rapidly actions, skirt interest is paramount, quiring a top niche for itself In Skirt lengths remain pretty much 12 or 13 inches the general fashion picture, it unchanged at
although has by no means overshadowed from the floor,
houses have shortened their hem- eatton, and there seems no end
line slightly. But skirt width 1. the ideas which California de-
much variety,
ranging connec-shows signers can think of in tion with cottons.
from slender to full, sometimes with the fullness massed at back or at front, and sometimes all around.
Fabric Story
Pat Premo's collection, which is almost exclusively of cotton. tells a whole fabrle story in it self. Some of her materials, ns, for instance, broadcloth and bilstered cotton, have been im. ported from England and pro cessed in America. Three of her
RECIPE
Omelettes
2 eggs,
teaspoon salt, pluch of pepper, 1 o shortening, 2 tablespoons hot water,
Shoulder Portrait
both
Shoulders are shown square and round, but even those designers who cling most fervent- ty to the square-shouldered look are using narrower pads this year. Plunging necklines Are
AT HOME TO YOU
Pen painting is back
By EDNA MCKENNA WHEN the curate called on grandmama she was generally to be found with her head modestly bent over a colourful design on cushiona and covers.
With a specini pen and oll paints she produced roses and violets. Hiles of the valley and forget-me-nota on Batin oushions, handkerchief cases and table mats, sprinkling them with crushed glass to make them glitter and throw the pattern in high relief.
Now nfly years inter. samples of her work can be found with the colours as vivid as when they werd Orst painted.
*
the
* To-day, in Kensington. this hobby of more leisurely days has bern enthusiastically taken up again, and its chief ex- ponent la Joy, the pretty, blonde young artist wife of Lealle Foote,
portrait painter.
In between looking after her baby daughter, modelling for her husband and palating, Joy apenda her time experimenting with pen painting-as it in terined on various materials.
When I called to see her she was just finishing a net lable centre with a pattern of roses and rose leaves, and her eyes glowed na she told me of the decorative effect this painting can give to such articles n stoles
and evening gloves, which look 80 much morD expensive when hand-painted.
Joy uses a special nib for painting, a palette knife to
Joy Foste oxamines hoy latest experiment in transforming plain materials.
mix the colours, ordinary oll pal and glass crushed up in an old mortar.
She first sketches her pat
the material with tern on charcoal or pencil and then paints over it, always using separate clean strokes. The nih, according to the pressure. makes thin thick strokes.
*
*
When she finishes she sentters the glass on top and Iraves it to dry for about a week.
When working on musiin. net, silk or other delicato fabrics Joy pinces blotting absorb paper underneath to the oil. but on satin this is unnecessary.
It may sound nit very dim- cult, but it is as simple as it is effective, and what's more it is agreeably inexpensive.
Plan For Eating
seen, but are not extreme. Low, Old-fashioned habits of over-cating have been re-
round, portrait recklines, con. vertible types that can be worn up or down, and those with a V
ot back as well as at front are
also liked for spring and summer.
The high midriff, a direct out- come of the Empire influence, is important throughout the cofice- tions, and there is considerable use of the bolero, especially in the "y-away" type with sharply flared buck.
Althoughi
placed with the saner plan of choosing food for quality rather than quantity.
Diet is whatever one eats, and not necessarily a res-
tricted method of eating.
Dried beans, post, OF nuts In a general way, everybody * knows that calories are some-occasionally-
and that too thing you count,
Eggs: At least three or four many of them add up to too weekly. cooked any way you much weight, that certain types choose, or in "made" dishes. and amounts of food are need to
Butter California bathing maintain good health and nor-
Beat the egg whites until stiff, Beat the yolks until thick. Grad- ually add the hot water to the yolks, beating all the time. Add the salt and pepper and lightly suits haven't succumbed to the fold the stiffly beaten egg whites delicate look. except in a few Into the yolk mixnure. Melt suf- dressmaker suits, there is no at- ficient shortening in a small pan tempt to stress the extreme so to grease the bottom and sides of called "French" suit. Most of the the pan. Pour in the mixture houses
Slive
and Other Spreads: mal weight, and that everyone Vitamin-rich fats, peanut butter, has definite food likes and dis- and similar spreads. likes.
Ent other foods you also like.
is
practical a
scheme, allowing the housewife to plan, prepare, and serve purchase. meals without a detailed know- lodge of vitamins, minernis, or other factors in the chemistry of food and nutrition.
ab.
One of America's leading dietetic authorities,
E Professor
V. gives McCollum,
this 08 the answer:
The trouble is, it's dimeult to This concentrate on these and cook gently over slow heat three silhouettes: the one-plece condenso all this into a simple until the omelette is puffy and a sheath with or without a closely formula for selecting the daily light brown underneath. Brown fitting skirt; the flared, skirted, meals, very slightly on top by placing dress-maker style: and the
hot griller or turning the breviated two-plecer. under omellette over carefully. Loosen
In swim suits, too, fabrics re Fold the edges from the pan. into halves.
on to a hot present much of the news. There's a 1949 version of Ganter's irides- serving dish and serve at once.
cent fluorescant Gantron lastex "First cat what you should, then FRENCH OMELETTE: Add 1
called "Swimskin" which is a rib-cat what you want-and learn to tablespoon of mixed chopped
want some of the things you parsley, thyme and sweet mar-bed knit fabric.
should." joram to the plain omelette mix- Catalina features a boucle-knit ture before cooking.
that Celanese and lastex yarn
The following dietary pattern has a dull, 'nubby finish. A de- furnishes recommended daily al- CHINESE OMELETTE: Sprin- finite tread is noticeable to dull lowances for specific nutritional klo finely grated cheese over the finished elasticised suits in gen-needs: top of the omelette while it is crai, with much less emphasis on cooking.
FISH OMELETTE: 2oz cooker fish chopped finely, seasoned with salt and pepper and moistened with a little lemon juice. Spread
►
the shiny typos. The metallic- spot suits, however, sull hold an least a pint for everyone-more Important place.
Milk and Milk Products:
for children-or cheese, or evapor- ated or dried milk.
At
•
•
Renommée
raw
dresses
Out-and-out dress fabrics, such on the cooked omelette before as laffeta and
Oranges, Tomatoes, Grapefruit:| slipper satin, treated for the water, are beauti- At least one of these, or folding over.
HAM OMELETTE: 2oz cooked fully handled dressmaker sufts cabbage or salad greens. chopped ham, add half to the and Cole of California does an omelette mixture before cooking outstanding
Green or Yellow Vegetabinet clasticized
or more, some and sprinkle the remainder in the quit of velvet. As in dresses, One big helping centre before folding over.
cottons hold a top position In raw, some cooked. JELLY ONELETTE: Spread swim suits, especially In two- • Other Vegetables, Fruits jam or jelly over the top of the piece types and in dressmakers. Potatoes, vegetables, or fruits in omelette before folding.
The Chritian Selence Monitts
Bhirred
The Perfect make-up Foundation
by
Helena Rubinstein
In
Town and Country Foundation has stood the test of time. users have remained faithful to it for year. Now it is even better than ever before. It is protective, it warde off run- dryness, it conceals tiny lines and minor blemishes. It gives the skin a soft, youthful dewinen and holds make-up fresh for hours on end.
Bola Aponta
A. S. WATSON & CO, LTD.
TEL: 50478
Chater Md.
Alexandra "Bldg.
Tel. 21207
503, VICTORY HOUSE
Season.
•
Brand and Cereal: Wholegrain products, or enriched white bread and flour.
5. WYNDHAM STREET,
woven to their own design
A special orien VOCUa Palterna Publicatione
the
in shades for Spring
of
BOND STREETW.L.
Cluthes & Accessories at Distinction. At The Tam Hoa mai, hoa
Tel: 30211 — Ext. 1
forbidden
perfume
and
LIPSTICK
**** FIFIN AVENUE"
by
Dana
Sole Distributors.
C. CORDON & Co., (H.K.) Ltd.
311 York Building.
TREASURE CHEST
Indeed it is filled
with Kayser Panties and
Briefs. You'll treasure
these smart and
chic underthings
made in pastel hues.
Tel. 20244
Meat, Poultry, or Fish.
OUR NEW SEASON'S FASHIONS are being shown
in
Gloucester Arcade from the 11th to the 24th May.
Jo
josephine!
(Registered.)
SHOWROOM: 160, Hong Kong Hotel. AIR-CONDITIONED FOR YOUR COMFORT.
Be wider-buy KAYSER
• UNDER
NOW IS THE TIME TO STORE YOUR VALUABLE
FURS
IN ONLY PROPERLY AIR-CONDITIONED FUR COLD-STORAGE IN HONGKONG
OUR EXPERT FURRIERS WILL CLEAN, REPAIR AND REMODEL LATEST: 1950 FASHIONS ON HAND
SIBERIAN FUR STORE
27, Des Voeux EL, C., Hongkong 132, Nathan Road, Kowloon
WE BUY FOR EXPORT. RAW FURS ANY QUANTITY Call Mr. S. T. Fong.
Tel: 28924
Tel. 89850
Window D