BRENNER SPORTS
gowns & suits
COLE & CATALINA - swimsuita
JOYCE & FERNCRAFT
shoes
BESTFORM girdles & bras
GOTHAM GOLDSTRIFE nylon hostery
are available exclusively at
Paquerette
GOWNS
•
SHOES
& ACCESSORIES
Ltd
Gloucester Bldg. 16 Des Voeux Rd., C.
now under sole management of
Alyson Talan
THE BIGGEST FASHION NEWS
THE LAST HOUR FOOTWEAR
In addition to our exclusive distribution of America's smartest Jewel colour shoes with arch and cork Insules for comfortable wear by "PENALJO", by this airmail we're unpacking the most beautiful summer footwear by "RHYTHM STEP" exclusively confined to Mode Ellie. Many patrician women of elegance in Hong Kong have a profound experience in the wearability and Comfort of "RHYTHM STEP". There're many other notable brands of shoes such as "YOGUE" etc.. have been received for satisfying your artistic whims for last hour shoe silhouettes. Halian milan straw sandals, gay beach sandals, also unpacked. Mode Elite's 1949 summer footwear collection is like its garment collection "MOST BRILLIANTLY COMPREHENSIVE AS WELL AS ABSOLUTELY LAST HOUR IN THE TRENDS OF HIGH NEW STYLE MOSTLY AIR-DELIVERED 46 HOURS FROM YORK AND 40 HOURS FROM SAN FRANCISCO. AL Mode Elite you GET NOTHING BUT "FASHION FIRSTS". THE LAST HOUR FORMALS
Unpacked by this airmail only 46 hours from New York, a most faselnating group of "DISTINCTIVE FORMALS" designed by the foremost artists in New York specially for top specialty stores in FIFTH AVENUE-NOW ABSOLUTELY YOURS at Mode Elite. NEVER IDLE IN YOUR CLOSET
Isn't It wonderful?-Mode Ellie has again unpacked for you a Casual enough number of last hour summer casual classics.
far travelling, crisp enough for an executive ofike, pretty enough for big and little evenings.
THE LAST HOUR SWIMSUITS
THE ESTHER WILLIAMS SWIM FASHIONS. At this airmail we have received the very Cole's swimsuit designed for Miss Esther Williams, the champion swimming queen of the ilollywood. You must try on this wonderful sult Other outstanding swimsuits we exclusively feature are "CALTEX", "ROSE MARIE", and three other famous makes. An exciting new collection of beach- wear also unpacked, exquisite sundresses, midriffs, sheria, water prevention swimcaps, pedlar-pushers. T-shirts, trifle beach shoes, sandals, bags, Empire sun umbrellas, corduroy slacks, corduroy Jackets, beachtoats, robes.
AMERICA'S MOST ÁSKED-FOR BRASSIERES,
The bias cups bras By PETERPAN, WHIRLPOOL, RENEE. See our magnificent new MARIAN GATES, HI-HALF BRAS. summery collections unpacked together with summer girdles, pantie-girdles, all-in-ones by "DIANA". "FLEXEE",
THE LAST HOUR HATS & PURSES
It's the new sweet look destined to quicken the musculine hearts where ever you wend your way. Just unpacked the loveliest "GAGE" straw bats for, all occasions Hong Kong has ever seen. Pick yours today. Also unpacked the most exclusive distinctive handbagy for summer wear nowhere else in town can you find "LAST HOUR BAGS" to match your new clothes and shoes.
MODE ELITETM
Direct Importers of Exclusive Fashions
22, Queen's Road, C. Hongkong, Tel. 24032,
REDUCING
DEVELOPING
KEEPING FIT
SPECIAL
3 MONTHS COURBE,
EXERCISEB
REDUCING
MABBAGE
ON
GAINING
#WEDISH
MEDICAL MASSAGES!
L. KNIGE Kige Bidy.
*bowlight Rd,
THE CHINA MAIL; WEDNESDAY, APRIL 20, 1949.
Woman Today
Test Your Aprons And Capes Buttons,
"Child For Day And Evening Bows And Sense"
you
Are you a good parent? Do
understand
your own child? Psychologists say that the parents' attitude towards a child is responsible for his be- Check up haviour in after life. on yourself.
If your child won't eat, do you (a) ignore it; (0) threaten it; (e) try to feed it yourself?
2. if your child tells a lie do you (a first try to find out why ur (b) do you punish him right rway?
3. If the children get out of hat do you (s) bully them, sy I tell daddy," or do you (b) rely on your own authority?
4. Do you
praise other (0)
manners in children's looks ur front of your own children, or do you (b) despise such methods?
5. Can you may (a) this is the last sweet" (or bedtime story, ani mean it, or do you or game) (b) lel yourself be persuaded "Just one more"?
G. Do you (a) give in to youT children in public for fear of a scene or do you (h) remain firm? 7. Do you (a) repeat their annusing remarks in front of them or du you (b) remember that "little pitchers have long ears"?
H. Do you (a) repeat in publle silly mistakes they make, or do (b) remember that small chibiren are sensitive?
If they are afraid of the dark do you (0) give them a night light in the bedroom or do being fb tense them for
you
cowardly?
10. Do you (a) force them to swim, ride or do something that frightens then, or (b) leave them alone mal trust they will gait entficience?
EL. Do you (a) ever find your- selves bickering in front of the children, or do you (b) keep up
happy front?
12. Do you see (a) that they clean their own shoes and help with the washing-up or do you to make yourself a stave (b) thrin?
13. Do you (a) economise and send them to school in obviously cut-down clothes, or do you (b) remember how you felt about that sort of thing yourself?
•
By Winefride
Jackson
SKETCHED
BY HARTLAND
One of the most interesting summer fashions in the shops and a money-save--is the apron overskirt that is convertible into Apart from lis usefulness, this iden cape, and vice versa. brings an attractive variety. Inta dressing without launching out into an expensive wardrobe.
Sketches above show this theme for day and evening. Style on left was originally designed by Rosalinde Gibert as a brides- or upron being lel maid's dress in champagne net, the empe with lock velvet ribbon. Second sketch shows a charming dance dress, with the cape worn as an apron,
Printed French colton is use:l by Lanzi for a convertible sum- mer dress. It can be bought in several colours. Dress chosen for the sketch was in turquoise, with black leaf print. Apart from ensemble for town (right), the cupe Is extremely practical for the beach over a sun suit.
its
conversion into summer
From Ankles Down:
"Flats" In America
By Kay Murray
New York.
When people talk of "Flats" on this side of the water,
the chances are they are referring to shoes, not automobiles. Flots can be as flat as a pancake or the height of a medium-high wodge.
14. Do you (a) find yourself In every case they are as about as diverse as casual favouring one particular child or
are you (b) always strictly im- partial?
shoes have ever been.
strap
you
ever.
Nylons
By Elaine Berkeley
Spring fashion showings in London last week established buttons and bows in the spring. fashion story.
Buttons and bow, are on overy- thing.
As many as 28 buttons aro scen There are buttoned- on one suit. down shirts with suits, buttoned-i
ornamental
on yokes to blouses.
on belts groups of buttons necklines. Buttons in mother-of- pearl, tortoise-shell, and smoked pearl that are eye-catching.
Bows are noft and casual, and Lie high up under the chin.
They tuck beneath pointed col- lars.
Fashion moves too slowly in
the for
line to have London changed radically.
This season's models are a con solidation of all we've seen and liked, but materials are new and, and bow trim- with the button mings, there is a new, gay 1921-ish look about everywhere.
The 1921 Look
rust Tic cardigan
buttoning down the front, with tight skirt lleking out from the knee with pleats, the wool skirt and tumore silk yoked blouse with louse-pleated jacket, the whole lavishly trimmed the with mother-of-pearl buttons, fringed afternoon dress with fringe
sleeker
jersey spiralling around frock and long shoulder-scarf draping round neck and floating backward, are all reminiscent of the era of "bright young things." One particularly pretty frock from Helen Geffers was a grey, i
of narrow Jersey with banda
fine
21
loope fringe forming a deep band at the hom and sweeping upwarde in front to the waistline.
The
same narrow fringe aug- gested & bolera in outline.
At this collection,
Jon, fancy
wan one
of the many
nicating novelties.
There was sugarbag pleating in
a series of fluted panels down one
of a brown tube frock.
nide of
Was edged
Each fluted white cotton,
with yellow and
Smash hits of the collections 6 far have been the nylon dresses.
No, don't shudder and think of of fino parachutes, but rather They run to straps, from alback, and is very shallow at the gossamer material like silk organ- 15. Do you (n) teach your
placed straight sides, with no decoration what die that never crushes and neegi children the value of money or single do you (b) always put your hand across the lostep, where
new nylon, with plastic might reasonably expect a strap This applies to the more basic in your pocket?
to be, to a whole family of tones of black, navy and brown,' spots and flower motifs, comes in 1-(a) yes (5); 2-(a) yes (5): straps, five or even six, starting which will probably always remain, such useful and springlike shades
well-dressed nas navy-blue with white spota, 3(b) 'yes (5); 4—(b) yes (5):Țapprotimately just over
your top favourite with 5--(a) yes (5); 6-(b) yes (5); big toe and ending above the 7-(b) yes (5): -(b) yes (5); ankle. 9-(a) yes (5); 10-(b) yes (9);
Answere
11-(b) vs (5): 12-(a) yes (5); Functionality is, however, the 13-(b) yes (5): 14--(b) yes (3);|least conspicuous characteristic of 15--(a) yes (5).
these giddy pieces of footwear. Score-80 or over-nearly the The straps may twist round your perfect parent. 40 to 60-not so ankle, like the traditional ballet bad. 30 to 40-could be better. shoe, or criss-cross in the manner Under 30-poor children!
of the antique burkin.
Renommée
esses
Iotally Imported &
mado dresses, suits, coats, "Desire” hats, "Kislar" gloves.
NEW SHIPMENT OF GABARDINE DRESSES
503, VICTORY HOUSE 5, WYNDHAM STREET.
women.
Ostrich Skin
never be ironed,
This
Uncrushable
But a great many fashion houKER are departing from tradition and One 40-yards-around-the-hom are showing tone with tone-grey made the trans-Atlantic crossing shoes with a grey suit, beige with twice without the feel of an iron. beige, and so on, and these are The wearer-Mrs. Joseph Seidler, usually more ornate..
wife of a textile magnato-storming off the plane in New York and right into the biggest congress ever held of sult and cloak men.
New, too, is the needlerun nylon which washes and needs no iron- the ing. You can imagine how
this Dew couturiers are loving material for their ever, sa full and frilly skirts.
The bamboo motif has brought Materials for these lighter-toned which have out a crop of lovely shades. Bam- models include some
many years, boo itself, a wonderful cross be- not been seen for tween gold and tan, is conspicuous, such an ostrich or goats akin, and but everything from a colour like some which are making their first clotted cream to a really bright bow. yellow is to be seen, not only in casuals but also for formal, wear with greys and tawny shades, of which a lot has been shown for the spring.
Should Think Twice Lovely ladies with long limbs ending in long, even though shape ly feel, should think twice before adopting the idea.
Surah silk" pumps are being two famous put out by one or fashion houses, and linen, straw hot and spotted shantung are favourities for the summer.
Some spring hats are made of
stiff silks, beflowered and velled.
RECIPE Apricot Mould
sugar,
It seems as if there has never been a spring when accessories were so carefully teamed with prevalling fashions, and even
1 smelt tin apricots, 1 pkt your budget won't allow you to
apricot jelly crystals 115 gills splurge on a complete new outfit, milk, 1 dessertspoonful There is however a school of you can wear your accessories with 1 tablespoons cornflour, vanil
such an air that everyone will be la, thought which maintains that
decelved.
Drain the apricots and add aize eight shoe in a dark shade looka more conspicuous at the end
It in a certainty that such firms sufficient water to the syrup to make of pint of liquid. of an approximately nude-coloured
as L. Miller and others who have Place in the saucepan, bring to stockinged leg than which always cultivated the English the boil and use this liquid to carries the eye down, without mariat will come up with some make the apricot jelly. Allow break. So you long-legged models that will make you rub to cool. Blend the cornflour with Diane who want to go gay with your ration-weary eyes. So 話
ond
Shoes for formal occasions are by contrast very simple and restrain ed. The most general line is the elegant "shell" one, ao in keeping with the prosent nostalgic fashions. This has closed toe and
remainder of the milk and sugar
your sandals can be comforted. that navy suit looks a little trel, a little of the milk place the how about a bamboo cocktail with into a saucepan and bring to the matching calf shoes and bag? Or|boll. Pour on to the blended bicult-coloured straw pumps and cornflour, stirring well. Retur lunch-box straw handbag for your to the saucepan and sir over the fire for three minutes. AL roy flannel perennial?
And, just in passing, one of the low to cool slightly, flavor with quickest ways of riving your vanilia. Pour into wetted mould tailor-made a lift is to pin a big and stond in a dish of flower on your lapel and trail a water until set. Pour the cooled big matching silk handkerchief jelly on top of the set blanc
Chill. Turn out mange.
and from the opposite hip pocket,
It's truth-straight from Fifth surround with the pieces of Avenue!
TopHeats.
Enjoy life as Nature intended. Take Eno's "Fruit Salt," the famous household corrective for digestive ailments, and know real health.
Jay a baffe' today
ENO'S "FRUIT SALT"
enlä Romadi #dfervercent saline
CHANGE OF ADDRESS
MADAME V. MARLAY
(Late of "Modern Miss")
Will now lake, orders at her permanent premises.
coki
Orders taken for Ladies' and Children's dresses, smocks, maternity wear, underclothing, and all kinds of household requirements, Curtains, Cushions, loose covers, etc.,, Prices very moderate, satisfaction guaranteed.
National Bank Building
Ice House Street Room No. 507.
Tel. 24568
SUMMER SUITS IN PURE IRISH LINEN, CREPES & SILKS
INDIVIDUALLY DESIGNED BY
Josephine
Room 308,
(Registered.)
SUMMER HOURS
9 to 12.45
Hong Kong Hotel.
2.30 to 5
China Tee Lung Thread Factory
FLYING WHEEL COTTON THREAD
NOW ON SALE!
THE LARGEST THREAD FACTORY IN CHINA! (ESTD: 1929)
HEAD OFFICE: 711, NANKING ROAD, E, SHANGHAI
HONGKONG OFFICE: 122, CONNAUGHT RD., C. TEL: 22704-CABLE "FELUN"
BEAUTY
comes in
ALL sizes
... and Kayser's famous "Fit-All-Proportions"
fit all! These exquisite full fashioned stockings
are knitted to give proper width and stretch at top, calf, anklet
Be wiser-buy KAYSER
UNDERW
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ETERNA
SoleAgents: ED. A. KELLER & Co. Ltd
AFB