:
DEWAR'S
THE WHISKY
The Famous WHITE/LABEL
Sole Agents:-A. S. WATSON & CO., LTD.
THEN TAKE
1 ALWAYS FEEL
SO TIRED DOCTOR
SANATOGEN
FOR
A FEW WEEKS
GIVE YOURSELF
NEW ENERGY
Your doctor knows what you need to make you fit and strong, to give you extra vitality so that you can overcome that tired-feeling. Over 25,000 doctors have written in praise of Sanatogen because they know that Sanatogen contains those vital strength - giving elements which your body needs if you are to be really
healthy. Rid yourself of tiredness, weakness and de- pression by fortifying yourself with Sanatogen.
24% extra Vitality Doctors have tested Sanatogen thoroughly, and they have proved that it gives on an average 24% extra vitality— more than enough to bring you up to par
SANATOGEN
The True Tonic Food: Obtainable at all Chemists and Stores.
THE CHINA MAIL, OCTOBER 20, 1938.
The China all
Ninety-Third Year of Publication 8A Wyndham Street, Hong Kong Telephone 20022 London Office: |7, Garrick Street, London, W.C.2. Notice To Contributors.
All communications intended for publication should be addressed to the Editor, and bé àccompanied by the Writer's Name and Address, not necessarily for insertion but as a guarantee of good faith.
Subscription Rates.
3 Months
6 Months
Une Year
HK$ 9.00 H.K.$18.00
· H.K.$36.00
Postage Abroad Extra
routine which it follows. It re- peats systematically and fre- quently its message; it avoids direct argument but is a master of innuendo; it clothes itself in appealing language; it appeals to the senses, to the eye through at- tractive forms and colour, to the ear through melodious sounds, to the sentiments through its know- ledge of human tendencies and weaknesses, of human likes and dislikes.
Upon the mentally alert, pro- paganda is wasted. Its character once known, its purpose is de- feated. The perfect defence against this type of approach is accurate knowledge of the sub- ject about which opinion is, being moulded. Then the error, deceit, and selfishness will be rendered.
Hong Kong, Thursday, October 20, 1938 |futile.
PROPAGANDA
The word propaganda has been subject to the experience, common
Military Malvolio
The British soldier has long to many words, of starting out on been a hero not with feet of clay, its career with a perfectly good but with legs of puttee but at reputation, only later under ad- last his legs are to be freed of verse circumstances to take on a their wrappings-unveiled, one somewhat sinister meaning. That might say, as a memorial of Mr. is not to say that its present re Hore-Belisha, Britain's Secretary putation is wholly bad. Not at of State for War, who is respon- all. For propaganda sometimes sible for the order. Hitherto, in applies to the propagation of the matter of puttees, it has been good cause, the spreading of 're with the soldier somewhat as it lative and even of absolute truth. was with Malvolio, when he ex- Propaganda has taken on its claimed: "This does make some somewhat disreputable meaning obstruction in the blood, this because of the evil uses to which cross-gartering; but what of it has been put.
that? if it please the eye of one, Too often an individual, or-it is with me as the very true ganisation, or group has under-sonnet is, Please one, and please taken for its own ends, personal all.""
and selfish, to stir public senti- But the recruit was apt to find - ment and mold it to its own ad- the sergeant-major as apparently vantage. This type of publicity |capricious in taste as Malvolio has developed to a high state of found Olivia and if the recruit efficiency. So common has it be had, in the same sense as had come as a method of promoting Sir Willoughby Patterne, a leg, personal interests that there is he was liable to despair of ever great need for the public to awak-attaining those precise spirals en to the type of influence to that Authority demanded. which it is being subjected:. to There are rumours of other examine carefully the purpose of innovations, of soft hats, and zip- the enterprise presented.
fastened tunics, and even of The possibilities of success of blouses: in fact soon the soldier evil propaganda have been great may complete his escape from the ly enhanced through the develop condition of Mr. Türveydrop, ment of the radio. This widely who was "pinched in, and swell- used invention makes it possible ed out, and got up, and strapped in many countries to reach the down," and find himself as com- general public as directly as fortably clad as the sailor. though the speaker faced them
:!
from a rostrum. It may enter
the home, as it were, unbidden,
And while, to be sure, entrance Catchwords
may be refused, yet so appealing-
ly is the message presented that
One gathers from some of the its very attractiveness often in-testimony given in the United sures its reception.
States on un-American Activities Through the radio not only does that it is now possible to be a the individual undertake to pro- Communist without knowing it. mote his own purposes, but one may think he is merely work- groups, organisations, and heads ing for peace and democracy, or of nations seek to promote their against war and fascism, but in causes, whether good or bad. That the background, if one takes the radio presents a new problem this testimony at its face value, in political life is seen in the is the sinister figure of Stalin and efforts of certain European coun- the GPU.
tries to promote their ideologies Without questioning the sin- in lands far distant. South cerity of any witness, it seems America just now is peculiarly the fair to ask if some of us are not favourite ground for this type of falling victims to catchwords. propaganda. And the only answer All over the Western world we to the question-Does this make see
abstractions taking the for good or evil?is found in a place of realities. Mild liberals careful analysis of the purpose and themselves damned as Com- behind the enterprise and the munists. Decent conservatives truth or falsity of the ideas pre-who believe in the Magna Charta sented.
are condemned as Fascists
One type of propaganda is in It is this attitude which de- the form of suggestion. Regardmocracy has to fight, since, like less of the general welfare, it its parents, communism and fas seeks to implant in the public cism, it is incompatible with de- mind that a certain proposal will mocracy. Democracy must learn promote a given interest. It is a to recognise and respect all sorts form of selfishness carried to the for distinctions of opinion: Mostly point of willingness to win re it must judre people by their gardless of methods. It is wholly ucts rather than by any labels unscrupulous. It has certain that can be pinned on them.