THE CHINA MAIL, MARCH 20, 1957.
MOGAK
THE
DAN AMEO VAR.
WORLD
CARL CROW'S BOOK ON CHINA
Odd and interesting facts and opinions gleaned during 20 years of active work in the newspaper and advertising businesses in China are contained in a new book by Mr. Carl Crow which is being publisk- ed, in London and will be soon on sale here. The book, entitled "Four have been reading a new book Hundred Million Customers,” will by Mr. Cecil Hunt, entitled Tbe published by Hamish Hailton in More Howlers.”
GOES BY
London at 10/6.
Perusal of this entertaining) Mr. Grow has carried on an ad- voinme leads me to the opinion that vertising and merchandising agency our history books must be rewrit-in China for many years. He was ten we have been all wrong about one of the founders of “The China the past.
Press and at one time, was pub- Caeser, you will be interested to lisher of the Shanghai Evening learn, was a great Queen, and one Post." "Four Hundred Million Cus- day she thought she was going to tomers" is the fruit of his experi- be captured, so she poisoned herence and observations in China, self.
The book is said to deal with life
Another perpetrator of "how-in China and with the mainers and lers has it that Caesar was a customs of its inhabitants entire Roman Admiral who landed inly from the shrewd point of view Britain about 54 B.C., but he had of a business man with a sense of a tough struggle, and it was not humour. until 15 4.D. that he really made peace.
Again, Caesar was warned to be- ware of the Ideas of March.
He also visited England regular
ly from 130 B.C. to 554 B.C..
The publishers say the book is packed with odd little facts about the merchandising of cigarettes, soap, face powder, cocoa and patent to read and enjoy the book im- medicines. Shanghai is expected
mensely.
HEIR TO SULTAN OF SELANGOR
London, To-day.
Know further, sweet gentles, that "the Tudors followed the Stuarts;) but learned nothing through it.”
Also, Cardinal Wolsey climbed the Heights of Abraham because he was ambitions; Disraeli was the first great British statesman to be- come a film star; the Black Death Twenty thousand inhabitants of was a plague which half-killed one-the Federated Malay State of] third of the population; Hereward Selangor have presented a petition the Wake was a famous Cornish to their ruler, the Raja Muda, ask- figure who appeared in novels; the ing him to nominate his eldest son- Royal Mint is used by the King at as his heir meals, Joan of Arc was also call-
Both the eldest and second sons
ed Boadicea, and King John signed had their hereditary rights re- the Pledge at Runnymede.
moved by the British Government
From history we go to geogra-last year, when the succession to phy
the throne of Selangor passed to
Denmark was washed by the the youngest son. Trans-Ocean. Scatty Cat, the Matterhorn was a⠀⠀ horn blown by the ancients when anything was the matter; Norman- dy is right underneath South Wales, and Oberammergau is famous for its electric power station. -
There is pleasant ingenuity, too, in the statement: "The inhabitants of Crete are called Creatures.”
And everyone will be happy to learn that most of the land in Hol land is water.
Literature next. "Twelfth Night was a play written for Christmas time "to end up the
tions
and take down things”
Macabre is a Dickens character, while Milton went into a coma when he wrote about his friend.
One sporting discovery: "The Oval is where the Lords play cric- ket."
And another gap in our tion is filled by this one; what do you connect Fleet
Races are held ther That is how it gets its
Spanish Terror
"A battalion of Carmens,
sisting of women work
cigarette factories,
educa-
ganised in Madrid against the IB-
bels News Item
Soviet's First Locomotive
Kiev, To-day.
The first locomotive - ever built, in the Soviet made its Initial trial run from Kiev to Charkow yester- day.
The trials proved more than satisfactory, the engine reaching a speed of 140 kilometres an hour. Trans-Ocean.
Military Service Extended
Military
the Hague, To-day
in the Nether lands is to be extended, a Bill to this effect having been passed by Parliament yesterday.
Page
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jas! (*) Sing to
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