THE CHINA MAIL TUESDAY, JUNE 11, 1935
POPULARISING TRAVEL IN THE FAR EAST
CONCERTED ACTION
NECESSARY
PLEA FOR FORMATION OF ASSOCIATION
VAST POSSIBILITIES FOR ORGANISED PUBLICITY
(By A. A. Eddy)
HE growing interest in Far; The average tourist knows that
table result of the increasing im-vancements of the West plus the world-renowned scenery alongside portance of East Asia in -economic and political structureļa picturesque civilisation
as dif-
the Occident as of the world. Up to compara-ferent from tively recent times the move-heaven and earth, but the rest of ment of visitors to the Far East the Far East is better known for has been confined to commercial is less flattering achievements travel; the increasing apprecia-than as the cradle of the oldest civilisation, where tion of East Asia, however, as an continous
fascinating people have developed the art of inexhaustible field of both scenie beauty and living and the habit of happiness. a degree unknown anywhere human interest is a definite indi-to cation of a coming travel pros-else. perity which is destined to de- velop to a hitherto unknown de- Tree in the Orient.
and
Japan Gives A Lead
Coming Of The Air Service
Believe it or not, high school lads in New York City are being given regular instruction, in farming right within the city limits? An- drew Lakac. Newton High student, is guiding old Doboin through a rhubarb patch on the school's Sé-acre experimental- farm in Queens, within the metropolitan boundary.
Scenic Marvels
Propaganda Suggestions
offrom their Head Office and part of (their job would be to place pictures, articles and other descriptive litera- Jure concerning travel, trade fairs, industrial exhibitions and sport meetings, many of which functions would be organised by the Associa tion in the newspapers, periodicals and travel organs of the country in which they reside.
There are plenty of works can templated or under construction in these parts, like the projected tun- nel between Moji and Shimonoseki; railroads in Manchukuo, road-bad-| ing in Chins; the Lido Amusement Scheme at the world-famous Repulse Bay in Hong Kong, or the specta- calar conquests of the airways in China, reducing the travel time in some. instances from 24 days to four hours as between Chungking and Yunnanfu, etc. Dlustrations and news of this kind supply plenty of highly interesting reading ma- terial which would be incorporated] in the monthly publication as well fas in the newspapers and reviews of the countries where the repre- sentatives of the Association operate.
very
of
tors making use of their hotels, ships and railroads or airways. Such information would be embodied
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Prince's Building.
Vistors' Options The hotels and transportation
petus at the next start.
all countries in East Asia would be companies could render a
valuable service to the Fortunately for the Far East
It will be necessary, however, for invited to join such a proposed however, things are beginning to the Far East to prepare. for cap-Association and to contribute to its travel by supplying the Association change. The Americans, who conturing the share of the tourist trade, general fund, to be used for attract with the names, photographs and stitute the great majority of trato which she is entitled by virtue ing tourists to this part of the favourable opinions of eminent visi- There cannot be any doubt vellers, after 15 years of large of her scenic beauties, and com- world. that the present interest in scale travel experience in Europe mercial importance. The Far Oriental travel has been due to are now turning their eyes to the East has not only scenery to oder a very large extent to the
ex Orient. We all know that the to the lover of nature, but a unique First of all it would be necessary in the monthly travel magazine and tremely efficient advertising and
time element is the most impor- social and cultural structure as to issue literature describing and would be mailed to the home papers. publicity activities of Japan, tant cause which is keeping the well for the benefit of the student: illustrating the most outstanding of the prominent visitors and to the which country can now be rank-americans from visiting the East and it is up to me living in this part sights in the Far East from Nikko representatives for advertising pur- ed alongside the foremost masThis great difficulty soon will be of the planet to work in unison in down to Borobudur. Both material poses in their territory. ters of tourist propaganda. That
eliminated through the flaugura-order to acquaint the world in and pictures must be of the highest The representatives stationed the response of the public has! not been commensurate with the ion of the Trans-Pacific Airways, general and the travel public in quality and on a scale in harmony abroad would also help to organise admirable efforts of Japan, how-making it possible to fly from New particular with the incomparable with the magnitude of the pre-excursions to the Far East in con the York to Shanghai in less than a advantages of making a trip to the gramme. Generous supplies of junction with the travel offices to ever, is principally due to
week. This great, scheme, no Orient
such literature would be regularly which they are attached. They seeming indifference of the rest
sent to the 350 Cook's offices, Ameri- would regularly inform their Head of the Far Eastern countries to doubt, will open up a new page in the history of Far Eastern travel.
can Express Company's offices and Office of the plans and movements the cause of travel
It is unnecessary to dwell on It is not at all an exaggeration to travel bureaux throughout the of conventions or any other large Without wishing to detract in the countless advantages that are say that we are living in a part word; to steamship companies, and groups of travellers contemplating any way from the many deligat certain to follow as a result of int] of the world scenically as marvel on board steamers bound for the a trip to or bound for the Orient. ful advantages that Japan has to stituting the Shanghai-Europe air lens as any of the popular tourist past and operating world thus making it possible to work offer to the traveller, I dare say service, via Singkiang and Mos-countries and more fascinating routes: to important clubs and or-cut tentative itineraries and pro- that it is very difficult indeed to
cow, contemplated by the Eurasia from a human point of view than anisations like the Rotary, Ma-grammes which would be submitted decide a tourist to embark on a Aviation Corporation. This air any other continent. As to her three weeks' journey for the pur line will enable European business commercial possibilities, East Asia sonic fraternities, Shriners, etc. to the promoters of such excursions. to Chambers of Commerce and The travel experts would naturally pose of visiting any one
men, tourists and mails to reach is potentially one of the most in Consulates; to principal hotels in do their utmost to create an interest country in the Orient.
A great Shanghai in frue or six days, which portant regions of the globe Poli- the large travel centres; and to the Far East among the people many tourists who visit Japan time will be still further reduced tically and economically the Far important educational institutions of the country of their residence to-day are bound for points be-
East is destined to play a leading and railway and ticket offices in and would co-operate with the Head yond and the present tendency
The Trans-Pacific Airways and hit me internationale flops the countries from which the tour Office, travel offices and with the is more than ever to take in as
ists mostly come.
groups of travellers in every possi Eys, Hen (cooking) per doz many countries as possible in the Eurasia services will not com- of the ations.
We he a variety of es to
Eggs, Hen (fresh) On one pete with the steamship compan-
It would be necessary to create ble way, in order to make such ex- Fowl, Hainan concentrating stead of
lies plying in these waters. As mare travel in our landes Dpular "particular locality.
demonstrated in the case of South favourably with the best abroad, and be called the Call of the East or
at all seasons; our hotels Compare monthly publication which could cursions successful.
How Radio Can Help The radio would play an impor-1 Pigeous, Canton and North American air tâm some of them, like the Reprise Ear Far East Travel Neros or, some- people who have a special inter the majority of the passengers on
thing similar, in order continually tant part in making the Far East
Baihow est in the Land of the Rising
bring out new pictures and popular. Hotel in Nikko or the Ngampling
Carefully prepared radio Turkeys, Coek Sun, but their number perforce these long distance routes will be Hotel in Hong Kong, the Kanayal
information. concerning talks, keeping the Hotel in Garvet, Java, are among general
name of the must be limited, and catering to recruited from among the high-
ex-Orient constantly before the public Snipe the most beautifully situated in the travel trade fairs, industrial those comparatively few alone class travel element and
single
Of course there are many
in due course.
execa-
to
са
pan to attract visitors to her their business and social obbgcommodation to take care of great monthly would discuss the
shores.
+
mentioned above, the airways are
Possibilities
Des Voeux Road, Central
HONG KONG MARKET PRODUCE APPROXIMATE RETAIL PRICES
June 8, June 1918 Ch
June 8,
1912
Ctz
POULTRY.
MEAT.
Chicken
The 80
Capons, Small
Large
Duck.
Doves
Beef Sirkin
Comed Epast Breat
Canton
Geese
<
of
Almonds
Grapes
TH
ench
FRUITS,
(bride's
Americas
34
140
*
12
#
each TS
44 1 141 17
-88888 238 | 8 8 8 | 6-
23
20
FIBITRA&BBELZTA
Soup
Steak
Steak Sirloin Santages Bullock's Brains
Tongue, Tresh
"Fead
Beart
sowned
mup, Salt Fest
Kibanys
Calvest
Pig's Chitlings
Feet Fry Head
Kidneys Liver
Parks Coop
Lion
Fat or Lard
Sheep's Head
Kidneys Liver
Bucking Pigs
VEGETABLES, ETC.
order Szet, Beef
Mutton
Tal
to not justify the great finan- tives who would probably never be whole world; we have efficient hibitions, sporting events and con-by delivering mappy announcements Pheasant does areas on the part of Ja-able to manage to get away from travel organisations and ample ac-ventions in the Far East. Such concerning the beauty spots of these Quail
de lands, their commercial, cultural and Partridge Itious if it were not for the ex-
of communications, sporting activities, their political traordinary saving in time as of masses of visiters; we are situated Velopment fered by the airways. So, as on the itinerary of a number of building of new hotels, statistical development or broadcasting Far Eastern Attractions
and and educational items and
out-music from Tokyo, Shanghai, Hong Temons, China important wteamship lines Thousands of tourists in the not a competitive, but a comple-Possess exordinary possibilities standing trade figures, besides 2-Kong, Manila and Batavia, cannot Hammas
în commerell aviation: In short, ticles on new aspects on, and new fail to sow the seeds of desire în Carambola. United States, in Europe and mentary service; in fact they this part the world is blessed territories available for travel. A the heart of the peoples of other Co
Coconuts Australia perfectly realise the terate travel forces which have with natural beauties, financial in copy of this magazine would be parts of the world to visit the en- Lemons,
Apples (California) manifold advantages that Japan been immobilised on account of the ducements and artistic accomplish- regularly mailed to the places merchanting East, mysterious to all who Liches. Dried has to offer to the traveller, yet tine element.
ments which constitute a most tioned above and to public librar are thousands of miles away.
Oranges (Canton) they hesitate to undertake such
powerful appeal to the travelleries and reading rooms in great a long journey, as they know
Systematic activities of this kind Oranges (Sweet)
Pears (Canton) business man and student alike. cities.
carried out over determined periods Oranges (America) very little or nothing about cou
A moving picture showing scenery in addition to the specific campaigns Persimmons, Largo -ditions or sights of interest in Anyone who is inclined to belit-
Salesmen Wanted the other Far Eastern countries the the importance of the aero-
and interesting aspects of native of the countries forming part of the Pamelo," Siam But it is not sufficient to have life in the Far East, including in-Association must inevitably bring Walizats If all those people knew that be plane will be interested to know sides the wonders of Japan there that the Trans-Pacific Airways are beautiful goods if we make no dustrial, agricultural and educa about a greater movement of visi is within a stone's throw Man- part of the Pan American Air-effort to sell them. The great dis- tional sketches, would be exhibited tors to our shores. The amount chukuo, a country in the mak ways. system, which, during its tapes which separates us from the in all large cities of the world and necessary to finance such a pro- Artichokes
can afford to travel centres like Nice, Venice, gramme may be too large for any Beans, Sprout ing that there is Peking, the seven years of existence, carried population which must brilliant page from the his between the United States and La-travel makes it especially necessary Cann, Honolulu, Miami, Havara, one country, but it should not be
tin America approximately 400,- for as to adopt modern sales etc.. tory of China, Shanghai, the fas
a difficult sum to raise among the Best Boot are to secure a test growing and politically the 000 passengers or just about methods if we
Experts
eight or nine nations which would Brinjal, Green
Bed most complex city in the world; three times the total number of substantial part of the floating
comprise the Association. Of Cabbare, Chinese the Yangtze Gorges, surpassing foreign visitors to Japan during wealth which is now pouring into
prohibitive cost of course, this is a long investment pro in grandeur many of the most the same period. If we consider the Dockets of the more enterpris instalar dependent travel offices position, but, one which cannot-fall
Canitower (Latze) famous sights of Norway; Hang-the fact that three times, &more, inga Today Japan, the Dutch abroad, the task of the Association to pay high dividends to every one! chow, the prettiest and most co-American tourists left in 1994 for East Indies and
cer in this connection would be to lourful corner along the entire the Orient than for South America, min
Philippines and train an efficient body of Far These are the main points of the Celery, Chinese as stated in the statistics of the are the only merchants in a long Eastern travel exper coast of Asia; Hong Kong,
ogramme, which the Far Eastern spectacular beauty spot ranking United States Department of Com-long lane advertising their wares attached to Cooks
ravel Association would be en! with Rio de Janeiro; Macan, a merce, then the extraordinary pos while from Manchuoko down to Express offic little bit of Southern Europe re-sibilities of air travel from the the South Seas practically nothing moved to the East; Angkor Vat, direction of Americs to the Far is being done to attract visitors more magnificent and impressive East become evident. It is a mat-Is it possible to doubt for a moment than Luxor, the Philippines,ter of common knowledge that the that a concerted action would in- *America efficiency softened by Lufthansa, which interested increase tourist traffic to the Far East
Oriental leisure and the charm the European connection, carried for the benefit of all of Old Spain; Siam, a mystery its one millionth passenger some As pointed out abov yet unfathomed; Singapore, antime last year, which figures elo the strength o Asiatic, melting pot par excelquently prove that the airways cotz lence, Java, more lovely than the have long ago passed the experi- loveliest land human eyes have mental stage and are becoming, sn ever seen, to quote Columbus" important factor in world tim reference to Cuba H they It is a foregone conclusion knew all this, then it would be tavel will not only come to easier ~ for them to decide to own as soon as business condition make that long trip from Ameri-improve, but it will reach new er Europe, knowing that be- levels. The reawakening of
suties of Japan there United States to 2 world
Faring the last 20 years has
ford
centres
rope
who we
be
of the investing parties.
rry out in order to
seas
tourist
tween the
Association
Carrots
(Slanghai)
FISEL
Barbel Bream
Canton Frosh
Water Fish Godfish Crahe Cattle Fish Dance
Chillies, Dried
Red.
Greez
Carry Ste
Frogs
Cammmbers
Garlic
Fre
Cinger, Toung
the
cient, and
Indian Co.
Letiace
one
is beyond single
to ach
CHINESE PLANES TO VISIT
Okroes Craions, Bam
this direction,
DUTCH FAST INDIES
ccording to
Parile
their
don: Pari
Honolu
the problem, which wou
ever, smother story.
*
130 XK8888888989 (RRABRA"ERRR||KAANASK|848993 K88881| ka 198698 (1-KATASU
the globe though
bound to