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BINOCULARS
ZEISS
PROJECTORS & ENLARGERS DEVELOPING & PRINTING A SPECIALITY.
A TACK & CO.
26, Des Voeux Road, Central.
GRAY'S YELLOW LANTERN SHOPS
For
Linens, Fur Evening Coats, Underwear, Evening Dresses, Peking Jewellery &
Rugs.
HỒNG KONG
Hotel Lobby Shop, open till 9 PM.
SHANGHAI
MANILA
Alexandra Building.
Tel. 24566
Hong Kong Hotel Lobby,
Tel. 27424.
"The Well-Known Brand"
INDLATER
DRY GINE
Pediater's Corner
FINDLATER'S
DRY
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GILMAN & CO., LTD.
SOLE AGENTS:—
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YES
THE
THE WINTER IS HERE
SPECIAL DISPLAYS
OF
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DOWN QUILTS
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INSPECTION CORDIALLY INVITED.
· Open Till 6 O'Clock To-night. FIRST FLOOR SHOWROOMS.
MAIL.
WHITEAWAYS
The China Mail
Hong Kong, Thursday, Dec. 17, 1931.
right back to the article itself.-↓ and fought to
to be borne in mind | when anything that will have consumer contact is being decid- ed, and kept in mind with every step of marketing.
News in Brief.
THURSDAY DECEMBER 17 1931.
Quarantine restrictions have been TATTOOING. imposed against arrivals from Amoy on account of small-pox.
PUREE DE POIS
By
BESOMORO.
I have never been tattooed, and I have never wanted to be tattooed.
The Empress of Russia has been Indeed. I have nover been able to delayed, and is now scheduled to sail at midnight to-morrow.
Hall.
Supplemental ・ Votes $14,046, will be considered Finance Committee of the tive Council this afternoon.
totalling
appreciate the tattoo vogue. As a matter of fact, I do not recollect
The latest development in this respect concerns dogs. The classi eal algns of good breeding are being produced artificially with the help of, the operating knife. Ears that are too cocky are being made to slope, and tails that hang. but ought to stand up, are being adjusted. The
Paris.
He holds that the joys and.. sorrows of animals, and especially of the canine race, are similar to thoes of men and women. And hence
The University Christian Assocla- when last I happened to concern tion will give a Christmas cancert my mind about the art of the tat-leader of this new school of veter on Sunday at 9 p.m. in the Great toolst. A few days ago, however, inary surgery is a Dr. Mety, of the subject was recalled, w a an "Old Salt," under circumstances unnecessary for me to describe, re- by the vealed to me an example of the tut Legiala-tooist's art. It was nothing com- plastic surgery for dogs has been mon, such as a hoart with the born. Mongrel-like cars and tails
are adjusted by a simple opera paint of an arrow sticking out one
the wrong Yesterday's lowest open air tam-end and the feathers at the other. 'tion, that of severing the muscles 55 degrees. The No, by no-means, no. It was a do-, which pull them in
direction. So, if your pet dog"or" perature was humidity was 47 at 10 a.m. and 44 sign, perhaps, not artístic, but car-
tainly complicated. I shall not bitch is not de bon ton send it at 4 p.m.
essay to describe it in detail; I may along to Paris with a note and, no the result. There. ought to be Lane, Crawford, Ltd., advertise be infringing some kind of copy-doubt, you will be delighted with that the Grill Room of the King's right. I was, however, informed Restaurant being privately engaged that it was done thirty odd years scope for a veterinary surgeon of of the speci- to-morrow, dinners will be served an ago; that it took almost three Dr. Mory's calibre in Hong Kong,
weeka to do; and that it is as clear judging from some the Mezzanine floor.
and distinct to-day as it was when mens one sees either roaming the streets or being taken for walks It is not, I was
at nights. In our boxing special yesterday, first completed.
was inadvertently stated that accured, anybody and everybody "Stinnie" Morris belongs to H.M.S. who is permitted to see the pattern, EAST LYNNE. Berwick. This is, of course,
in-and, I may say, the privilege of
It is many years now since 1 correct, Morrla is the pride of viewing it cost me the best part of
read Mrs. Henry Wood's famous five dollar note. On that basis, novel. When it was fira: publish- H.M.S. Suffolk.
that tattoo design, I reckon, ja aed, and the elders of the family well of intoxicating barnt the midnight of reading it,
it
Mr.
*
+
#
*
#
The book was banned upon me. for me. A few days later, how- over, ere its reading had been com- pleted, the book mysteriously dis appeared from the house. Strange to any, at the same time, I used
for to disappear mysteriously
The coincidence, hours on end. happily for me, went by, apparent ly, unnoticed; it was certainly not commented upon. When the book came to light again, and the old-
Landon Smith, managing never-dry Director of New Zealand Perpetual liquor for the person on whose essayed to follow uit, but the Forests Ltd, has issued invitations never you mind where it is inde-olders frowned more than heavily for the screening of a film at the libly printed. lost must be paid for later, be- Chinese Y.M.C.A., Bridges Street, cause of the gap. It does not at 7.30 this evening, showing affore- FASHION.
From Seneca to Shakespeare, mean merely a temporary reduc-station work done by the company
in New Zealand.
from Shakespeare to, say, George Bernard Shaw, all have had a tilt at tion in expenditure; it is actual
on fashion, and yet, an Cowper said Leung Lai, (55), a seaman ly a letting down of sales pro- Our Best Publicist. motion, and a diminishing of the board cargo lighter No. 1161, was many years ago, "While the World purchasing habit, which, without admitted to the Kwong Wah Hos. lasts, fashion will continue to lead pital yacierday evening, suffering it by the nose." We rail at fashion, The Empire's best publicist the aid of advertising, cannot be from injuries to the body, caused because it is the fashion to rail at and commercial traveller, H.R.H. maintained. Let these thoughts, by a hand derrick, used for lower-fashion. The only way, seemingly, the Prince of Wales, has been on from an expert in the game, ing the sell of a boat in the Yaumati to deal adequately with fashion is breakwater. His condition is to regard it as unfashionable. But the warpath again. Addressing sink deeply into the minds of {serious.
then, won't it be fashionable to re-
08 kard fashion
unfashionable?
ARTIFICIALITY;
ers blamed each other for "mislay- ing it, I could have told them how the story ended. Did (? i should say not, and never once gave my- Bolf away.
evening,
This reprehensible piece of con- duct on my part was called to mind, when I saw the film on the screen at King's Theatre last Once more was I A youth, just into my teens, interest- ed and excited over the story and atraining eyes to come to the end of the chapter in the fast fading
long absence with
the Travel Association, he right-business men at Home and in this
A verdict ly declared that "too little is Colony or in the words of the
of "manslaughter So, for the sake of goodness, let us was cease to rail against fashion, and known abrand of what the Bri- Prince of Wales, they will "soon against a person unknown”
brought yesterday afternoon by the treat it reasonably, if we can. Of tish Isles have to offer and to be burst if they don't adver-jury in the inquiry, conducted by course, reason and fashion, I sm much talk of the financial and tise"!
Mr. Fraser, Into the death of Chung constrained to admit, are not often industrial difficulties affecting. Let us, for the benefit of local Tang, a prisoner in Laichikok Jail, as nearly synonymous as they ought Britain equally with the rest of advertisers, wholesale and retail, on December 12, but after being to be,
addressed by the Coroner, the jury the world. This is the moment quote another. Home expert altered it to "accidental death." to impress the world that we are Addressing the Publicity Club of alive and mean to go forward Leeds, the Chairman of a com- Invitations have been issued by age of artificiality. But I cannot light; returning home to explain again.” He was glad that the pany of advertising agents stat-the Civil Service Cricket Club for agree that this age is any more arti- away my
an "at home" to be held on Satur- ficial than any of its predecessora.story, which went down satisfac- Travel Association was not overed that with the prolonged world day, December 26, when the formal Tis true we seem to have a greater torily, of a ramble about a looking the need of showing trade depression and the suc-opening ceremony of the New Club-number of artificial things, pearls old Dutch Settlement about 16 others that Great Britain had ceeding world crisis, which is house will be performed by Lady and complexions for example. But miles from Calcutta.
Feel at 3 p.m. Following the core-these things are merely proof of the story of the ramble was, in a sense some very great industries, be now upon us, economy has be-mony, there will be a prize dis-high degree to which the art of the true; I had been rambling in the cause an adaptation of the old
come the universal subject and tribution and Christmas tree, tea, artificer has progressed. rhyme is at present very true, watchword of to-day. Unfortun-and children's sports.
namely:-
Early to bed, Early to rise,
ately, the erroneous meaning of
the word "economy" has prevail- CAPT. H. À. SETTLE.
A Victim of Pneumonia
at Early Age.
It has been said that this is an
EXCHANGES.
TO-DAY'S QUOTATIONS.
But you'll soon be burst,
ed to a large extent namely, If you don't advertise. A writer in a Home technical cutting down of expenditure journal.recently pointed out that regardless of the wisdom of such
C.N.C. OFFICER.
On London- time may work changes in most a step. In this cutting down
Bank, wire
1/6 % things, but human habit and tra process advertising has come in
The death occurred in the French Bank, on demand... 1/6 7/10 dition wear the same old suits. for its fair share, and in some Whenever a crisis of any kind cases has been the first to come Hospital yesterday, from pneumonia, Bank, 4 months' sight 1/5 9/16
of Captain Harry Armstrong Settle, Credits,,4 supervenes, business men start under the axe of the economiser at the comparatively early age of always 31 years. A popular officer of the the inevitable scurry and stam- Advertising, to many, pede for safety. You would appears as a more or less un China Navigation Company, Capt. Settle, whose home was in Liver-
montlis'
1/6 sight Documentary, 4
months' sight .............. 1/6
Un Paris-
think the world was coming to necessary item of expenditure, pool; joined the Company in 1922, On demand 4. months*
an end, or that this was the first What petrol is to the internal- and was promoted Chief Officer in Credits, crisis the country had ever had. combustion engine, advertising 1925.
Stam-
sight
glades with a novelist.
2
oneo
And the
QUEEN ANNE KICKS.
All over sixpence, one Judge, two solicitors, three plaintiffs, and one defendant, rasembled at Bournemouth court.
1
A Arm of estate agents, acting for Queen Anne's Bounty, claimed from a man sixpence of last year's tithe. Defendant had sent the amount of tithes, less 6d. postave. and this was the balance claimed. He was ordered to pay costs, Is.
To-day's Thought,
630
700
On Berlin-
Nom.
On New York
Though continued depression Kiangsu. For short periods he On demand
243
If we were as 'attractive all of the time as we are when we want,
95%
96%
95%
95%
In 1929 he married Miss
On demand If you judged the situation on is to the advancement of modern Margaret Carruthers, of 127 Bower
Street, Carlisle. "stop ordera," and what is call-trade..
Capt. Settle was then on the 8.8. ed misery advertising.
It and other factors have lowered was acting master of the ss. New Credits, 60 days' sight 26% peding is a human fault belongs to the gregarious In- the volume of trade to be done, chwang, 8,8. Ichang and 6.8. Shan: On Bombay
tung, and was due for permanent Wire stincts of peoples. It is not po- and though the purchasing pow-promotion within a few months. He On demand culiar to one country, and it laer of the public has decreased, a was a member of Lodge St. John, to be found in a greater degree firm has still to share such dim-61B. among the "modern" countries inished trade with the same than in the longer-established number of competitors.
all things being equal, the firm communities
As soon as the General Electhat continues to advertise judi- tion
at Home, wai
announced, clously will have an obvious að- "stop orders" began to roll the vantage over the competitor who
POSTMAN'S PLIGHT.
...... 614
mit
49%
12% dis.
n
58 nom.
to be, we would attract more atten- tion.
Ten Years Ago.
(From the "China Muil" of December 17, 1921.)
Today's dollar is worth 2/73⁄41⁄2-
On Calenta→→→ Viro Much sympathy will be extended On demand
On Singaporene. to Mrs. Settle in her bereavement. Now,
On demand The funeral takes place to-day,
On Manila, passing the Momument at 5 p.m.
On demand
On. Bhalghal- On demand Dollar Pleading Guilty at Croydon to On Yokoḥņmā As usual the advertiser scized, from a mistakep sense of eco-
stealing a letter containing a nine On demand the first opportunity of cutting nohry seriously curtails or can-hilling petal order, a temporary Sovereigns
nastman named William George, buying rate) down one of his most essential ces his present advertising.
Not all advertising is econo-Taylor bf Roffe'a Lane, Upper Silver (per oz.) overheads. When are, advertis ers going to begin to under-mic. Most advertising to-day is Caterham, Eufd, he was married Bar Silver
and had 3 children. His rent was stand that once the continuity of good. Most of pays. Some of 15, a week, which was in arrears. Copper Cash ... Nom, advertising is stopped, one of it pays in a higher proportion. Two of his children had been ill, Copper Cents. 1% premory at the time of going to press.
Alvie 814 pin the main supports is taken away We do not look opon advertising and his wages wero £2 a week. Rate of Native In-Details of the affair could not be
The Post Office solicitor did not forest
Chinese Sub, Coin 25%% dis. from an edifice in the course of as the spending of so much
press the case,
Taylor was put on probation. Hong Kong Sub Coin For, Ferection? The ground and time money. It goo farther back -
*
Kong
(Bank's
1/0
Hora
20
Nom
At some stage of her voyage pirates attacked the Chinn Merchant S.N. Co.'s sleamery Kwang Lee, which arrived in Hong Kong this morning from Shanghal via Swa- tow and Amoy, and someone on
i board was killed: Who the casualty was or his nationality even, was not,
gathered thecause the Kwang Loe having come from an infected part, was sent into quarantinë."