WEDNESDAY, DECEMBER 26, 1928,
Phone C. 22
FOR
CLASSIFIED ADVERTISING
Twenty-five Words three inser- tions prepaid $1. Every addi- tional word four cents for three insertions.
TO LET.
No. 68, KOWLOON TONG--Water laid on, flush system, usual cón- Poss08- veniences, good fittings,
sion from Jun. 1, 1929. Apply in writing, Wai, c/o "China Mail"
NOTICES.
BANK HOLIDAYS
+
Accordance with Ordinance No. 5 of 1912, the EXCHANGE
Hong Kong, Dec. 21, 1928.
POSTERS
THE CENTURY OF THE ART
FAMOUS-PLACARDS
THE
CHINA MAIL,
first appearance of Fred Walker's design for Wilkie Collins's "Woman In White." In this famous design the woman, shawl-clad, her finger on her lips, is shown, passing inte an abnormally black and starry night.
WAS
BANKS will be CLOSED for the A special correspondent writes to Fred Walker, the first British transaction of PUBLIC BUSINESS the "Observer";It is just a hun-poster-artist of distinction, on TUESDAY and WEDNESDAY. dred years since the first advertis-soon followed by Walter Crane, the 25th and 28th instant (Christ-ing poster appeared, and on Novem- Dudley Hardy, Professor Herkomor, mas Holidays).
ber 27 the Duke of York la to attend EA.. Aubrey Beardsley, Julius Price, Brothers, and a luncheon in the Stationers' Hall, the Beggarstaffs London, given by the British Poster many others, and a list of famous Advertising Association 'in celebra names which could be continued to the day of Hassall, Fred Taylor, and THE HONG KONG JOCKEY CLUB tion of the anniversary.
Soptimus Scott. In France, Stein- in, Toulouse Lautrec, and the rest of the gay company which succeed- el Cheret, carried on the tradition. In 1888 the purchase of Millais's
ANNUAL RACE MEETING.
25th, 26th, 27th February and 2nd March, 1929.
+
If pincard and poster are syriony- mans terms, we must look far be- yond the last hundred years for the first advertisement in this form. Greece..
dur- and
Ing the Greek and Roman "Bubbles" caused considerable dis-
periods, Egypt also, knew placards cussion, and the attention devoted RAFT PROGRAMME and EN-affixed to posts and walls. Usually in the Press to Pears Soap perhaps!
DR TRY FORMS are now ready they demanded the capture of helped to repay Mr. Barratt the
TO LET-Quardon, 15, The Peak. (R.E. House). Furnished seven-and may be obtained at the Race tüleves room Ilouse; convenient to Peak Course, Hong Kong Club Tram & Motor road. For particu-Causeway Bay Stables.
lars, apply H.K. Realty & Trust Co., Ltd., Exchange Building.
TO LET-Offices to be let in Queen's Road, Central. Apply to E. D. SASSOON & Co., Ltd., French Building.
WANTED.
WANTED-English Woman seeks daily employment. Reliable child's nurse. Apply Box 574, c/o "China Mail."
'AGENTS WANTED
*AGENTS WANTED-Old Estab- lished British House requires Buy- ing agents for well known brands of Motor Lubricating Qils and grenses, also all classes of Lubri- cating Oils and Greases for indus- trial trades. Director will shortly arrive in Hong Kong for personal
Hong Kong. 15th Dec, 1928.
BEWARE OF IMITATIONS
Borsalino
Broad Pre-Poni930
or of runaway slaves; 2,000 guineas he gave for the copy. and sometimes they contained offers of right. Furthermore, it gave pre- goods or services. A soothsayer's stige to poster artists, who now advertisement, dating from the age include in their ranks R.A's and of the Ptolemics is still preserved. other distinguished painters. "He Occasionally these libelli, as the Won't Be Happy T He Gets 'It" Roman called them, had reference appeared in 1889, and achieved to articles lost and found.
great popularity..
The real development of outdoor advertising had to await the in- vention of printing, and one of the carliest jobs from William Caxton's press was a bill, posted on the walls of the Chantry at Westminster, to advertise his service-books.
Early Bills
Censorship
One of the momentous events in the history of the United Bill- Protection Association, posters's was the formation of their Censor- ship Committee for the regulation of the posters displayed on the hoardings. By its work many of the prejudices which at one time threatened the interests of the trade and its patrons, have been re- moved.
Before the Great Fire numerous rails and posts stood in the streets of London for the protection of pedestrians. These were used by tradesmen, and in particular by enterprising theatrical managers, as convenient places for the display of their bills. John Northbrooke, great trade bodies, the United Bu in his pamphlet against theatrical Posters Association and the Lon
An agitation for the official con- trol of poster designa followed, and but for prompt action by the two
Borsalino Hats performances (1579), says: "They don Billposters Protection Associa
are always in the lead
In high grades only, their price means the most for your money
interview, Please communicate Borsalino, Antica Casa
in confidence giving fullest parti- culara to Box No. 575, e/o "China Mail," Hong Kong.
FOR SALE.
FOR SALE-The Finest Pinas Embroideries and MANILA Fancy
This hat is the genuine BORSALINO
Shellwork Articles from One Dollar LETHEM'S
upwards. Madame Leo la Combe, KING. EDWARD HOTEL, Room 402.
MISCELLANEOUS.
YOUR VISITING CARDS nently and promptly printed. "Chin Moll" Office. No.. Ja, Wyndham St.. Telephone Central 22,
W
HOME TUITION.
TESTOVER - STEVENAGE. Within an hour from Loa- don. In healthy neighbourhood. SCHOOL for GIRLS and SMALL BOY'S. A few Boarders received In the House of the Principal. In- .dividual care and attention.
Particulara apply to:
For
MISS RUTH CULLEY
(Camb, Higher Local). (Camb. Teachers' Diploma). MISS GERTRUDE TURNER (National Frodel Higher
Certificate).
LAMMERT BROS.
AUCTIONEERS, APPRAISERS AND BURVEYORS.
-Public Auctions→→
For Any Information. Concerning, China
THE
CHINA
YEAR
Book
Consult
THE CUINA
YEAR BOOK
1927-8.
Possessing
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THISTLE
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'To be
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HAMS & BACON
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NOTICE
TO SHIPOWNERS,
·MASTERS & AGENTS.
The Yuen Wo Seamen's Institute always has men available to ship as watch- men, seamen, &c.
Our men
are employed by the leading passenger lines. We guarantee satis faction.
Please phone or call: K.661 - No. 2, Saigon Street, Yaumati or
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·PHOTO-SUPPLIES
Kodaks and Cameras, Films. Flates and Papers, etc. Developing, Printing and Enlarging. ZIESS and BUSCH -FIELD GLASSES
Price Moderate.
A Trial Order is Solicited,
A. SEK & CO.
Tel. No. C. 3459.
26A, Des Voeux Road C.,
A Hong. Kong.
used to set up their bills upon posts tlon, the law would probably have some certain days before, to ad- intervened, to the detriment of the monish people to make resort to public as well as of the trade. Six members of the Associations were their theatres.”
appointed to act as a Committee of
These early posters were rough
woodcuts, and quite a few are still Censors and their decision in re- preserved. Nearly all of them are gard to any poster was made bind- announcements of plays and amuse- ing upon the members. This Com- rients, and the early nineteenth mittee exercised, and its successors century when the chreus flourished, still exercise, a very stringent cen- may be called the nursery of the sorship, which has been an
Some of poster industry.
its mixed blessing from every point of pioneers, whose names still view. eminent in the trade, actually began
arc
Era
were
un-
British
the
But of all public work in which life in the direct employment of the the poster has been used, nothing great travelling circuses in the can compare in Importance with character of what afterwards came the part il played during the war, From humble beginnings, with one to be called advance agents.
the small poster which contained Lord In the mid-Victorian notices "Stick 30
Billa and Kitchener's appeal for 100,000 men, "Billstickers. will be prose over 500 different bills of many! Issued, including the cuted" were
not Д
infre- sizes [quent sight in the towns, for the famous "What did you do in the
Present practice by which posters Great War, Daddy?"
recognised are posted only on "stations," was not evolved with-
The Fellowship of the out a struggle. By the 'sixties, Empire Exhibition, through however, the recognised poster com- Imperial Scout headquarters, offer tractora began to buy exclusive 20 Whitehead scholarships to Scot- rights to space on walls and hoard-ish Boy Scouts, under which the ings, and so were able to protect selected scouts will be given a free themselves against pirate competi-passage to Australia and a year's ters. In 1860, too, the first trade tuition and residence at an agricul associations of the hidustry were tural college in New South Wales. formed. The British Poster Ad- vertising Association, as all know it to-day, is the descendant of these earlier societies. The first Bill- posters Society was reorganised in 1864, when a new code of rules was adopted.
The Big Names Meanwhile, noteworthy Improve- ments had been made in posters themselves, The earliest poster- artist of distinction was a French- man. Lalance, whose debut was made in 1836 with a poster for a bock. After Lalance came Celestin Nanteal and Raffet, But the greatest of all these early French poster artists was Jules Cheret Originally employed in a litho- graphie establishment in England, Cheret returned to France and soon made a reputation as the foremost poster-antist of the world. He was the first to use three colours, black and red woodcuts having previous- ly been the only medium employed.
The development of lithography in the eightles brought great im. provements, but even in 1871 art was not a perfect stranger to the hoardings, for that year saw the
CHILDREN'S APPETITES.
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HOME,
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PRICE $15.00.
-THE-LOW FRENCH METERY.
THERAPION NË THERAPION NË2 THERAPIONNIS
BOLD BY LEADTH BOMBONES. YRICS DI UNILARS
For Price Apply to
THE KAILAN MINING ADMINISTRATION. DODWELL & CO, LTD, Agents, Hong Kong:
THE TAXI
WITH THE -“YELLOW BAND" for guarantee service Day and Night Ring up C. 6180.
CURES COLDS BANISHES HEADACHES
Prevents CHILLS
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Price:
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Solé Agente:
WAI ON TSEUNG, LTD,
'China Building Tel. C. 3319
SPORTING GUNS AND
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SOMETHING NEW
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Bill, Julia and Romeo in their trick cycling act One of the many features of this remarkable entertainment. Bring the Kiddies.
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COUNT THE “MAILS”
THEN LOOK AT THE READER
AND YOU WILL SEE THAT HE IS A MAN WHO CAN AFFORD TO BUY WHAT YOU HAVE FOR SALE.
IT IS A QUALITY CIRCULATION THAT PAYS.
IT IS FAR CHEAPER TO ADVERTISE
In a Newspaper That Reaches the People Who Can Afford
to Buy Than to Advertise in a Paper That Reaches People
Who Cannot Afford to Buy.
LOOK AT THE READER Before You Decide Which Paper Shall Carry Your Advertisement.
THE "MAIL" CLAIMS
THAT IT REACHES THE BUYER. THEREFORE
ADVERTISE IN THE “MAIL.'
SIR ERNEST BENN ON NET SALES
Brains Not Stomachs.
SPEAKING AT THE ANNUAL MEETING OF BENN BROTHERS, LTD, IN AUGUST LAST, SIR ERNEST. BENN INTER ALIA SAID :-
"IN BUYING ADVERTISING SPACE OUR APPEAL IS TO INFLUENCE; ATMOSPHERE, CHARACTER QUALITY, AND COMMERCIAL IMPORTANCE, AND THESE THINGS ARE MILES REMOVED FROM THE MILLION SALE PUFFED UP WITH COUPONS AND BENEFITS," "
OUR ADVERTISING EXPERIENCE IS AT
YOUR SERVICE,
CHINA MAIL OFFICES
3A, WYNDHAM STREE