135
HONG KONG.
No. 1935
4
REPORT OF THE COMMITTEE TO CONSIDER THE FORMATION OF A TRAVEL ASSOCIATION AND TO MAKE RECOMMENDATIONS FOR THE DEVELOPMENT OF THE TOURIST TRAFFIC
IN HONG KONG.
(C.S.O. 5/1/5971/34).
SANITARY DEPARTMENT, HONG KONG, 10th April, 1935.
THE HONOURABLE
SIR,
THE COLONIAL SECRETARY,
HONG KONG.
We, the Committee appointed to consider the formation of a Travel Association and generally to make recommendations regarding the steps to be taken to encourage and develop the tourist traffic and to provide amenities for visitors to the Colony, have the honour to submit our report as follows :--
1. We agree that the formation of a Travel Association is desirable and suggest that it should be called "The Hong Kong Travel Association".
2. The purpose of the Association should be to make known in various parts of the world the attractions of Hong Kong in order to encourage visitors to come to the Colony and to arrange facilities for their amusement and recreation while in the Colony. In order to give stability to the organisation, we consider it desirable that the Association should be incorporated by Ordinance.
3. The public of Hong Kong should be invited to subscribe to the funds of the Association. In particular those likely to profit from an increase in the number of visitors to the Colony, namely, Hotels. Merchants, Departmental Stores, Local Trans- portation Companies, Garages, Banks and Shipping Companies, should be invited to make donations, and a guarantee to continue these donations for at least three years is desirable.
4. We recommend that the Government should subscribe to the funds of the Association dollar for dollar, an equal sum to that obtained from the general public but not less than $25,000 per annum for the next three years.
5. We consider that the task of advertising Hong Kong should be approached from two sides. An effort should be made to popularise Hong Kong among the peoples of the neighbouring countries and among those who are already in the Far East. For Chinese, in both South and North China, Hong Kong offers excellent facilities for sea bathing in the summer; and for Europeans and other western people already in the Far East, Hong Kong is an ideal resort in winter for a short holiday. A Newspaper campaign in the press of neighbouring countries seems to