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us to offer the best way to reach the people we have in view. A direct advertisement appearing in the leading newspapers of Japan, Korea, Peking, Tientsin, Shanghai, Canton, Hanoi, Haiphong, Saigon, Manila, Sarawak, Sandakan, Bangkok, Singapore, Kuala Lumpur, Penang, Batavia, Soerabaja, and possibly Rangoon and Colombo together with descriptive articles and photographs of Hong Kong would, we believe, stimulate enquiries and eventually bring additional visitors to the Colony.

The other side is to interest the globetrotter, the tourist, and those who embark on a pleasure cruise, and persuade them to spend a greater part of their time in Hong Kong. For this purpose a brochure and posters, setting out the beauties and attractions of Hong Kong should be prepared and distributed in Great Britain and Europe generally, throughout America, South Africa and Australia. Shipping companies, organisers of pleasure cruises and various Travel Agencies should be approached to bring Hong Kong to the notice of their clientele. In time to come the brochure might become an annual booklet and a monthly pamphlet could be added showing current and pending events of interest, additions and revisions. Ad- vertising should also be undertaken at some of the leading Tourist Centres abroad.

6. The next object of the Association should be to provide better facilities for recreation and amusement available for a visitor to the Colony. The various private clubs in the Colony, especially for golf and tennis should be approached and asked to give facilities for the introduction of temporary visitors. Dressing accommoda- tion should be made available at various beaches to enable visitors to have a swim. Maps should be prepared showing particularly the paths available for walking, and signposts should be erected for guidance and to enable visitors to locate places of interest. The question of the provision of competent guides for visitors should be thoroughly investigated by the Association. We consider further that the provision of an Aquarium would add greatly to the attractions of Hong Kong.

7. The Association should enter into correspendence and make close contact with Travel Associations in other parts of the world.

8. While action can be taken on the lines we have proposed without the direct employment of whole time staff, other than possibly a competent stenographer, we consider that it is very desirable if funds are forthcoming that a whole time officer be engaged as a publicity agent. The right type of man capable of writing interest- ing articles which newspapers, magazines, &c. would accept, and capable of organis- ing effective publicity will not be easy to find. An adequate salary must be offered to attract a suitable man.

9. An Information Bureau where visitors can receive first hand and up-to-date information regarding the Colony, impending events and facilities for recreation would be useful adjuncts to the Association. It would obviously follow on the appoint- ment of a whole time officer and may be possible even before that appointment can be made.

10. The Urban Council, when formed, will, no doubt, be of great assistance to the Association.

11. We have not attempted to prepare a full estimate of all the expenditure likely to be incurred by the Association. We foresee the necessity for adequate funds to cover the rent of suitable premises, which should be located centrally and easily accessible to the travelling public, and the salaries of full time employees, in addition to the actual cost of advertising and the production of a brochure, &c. Some expenditure on broadcasting from Far Eastern Stations may be desirable and in this respect we note with pleasure that experimental transmissions are being made from Z.B.W. on short wave. Nothing could be more effective in bringing Hong Kong to the notice of peoples in other lands than a powerful short wave broad-