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PUBLICATIONS, BROADCASTING AND FILMS
notice a four-colour folder with a print order of 75,000 was pro- duced for the Nigerian International Trade Fair, graphically and attractively showing many of the products Hong Kong has for export. A road safety booklet for primary school teachers proved very successful and was reprinted in English and Chinese, the editions having print orders of 5,000 and 25,000 respectively. Possibly the most ambitious project of all was carried out toward the end of the year and consisted of a full-colour, fully illustrated booklet on civil aviation in Hong Kong. Published to mark the opening of the new terminal building at Kai Tak Airport, the booklet dealt extensively with all facets of aviation in the Colony since the first balloon flight in 1891. As an extension of Hong Kong's publicity drive overseas the publications section co-operated in arranging a social welfare exhibition at Rio de Janeiro, Brazil, and also worked closely with the Central Office of Information, London, in the production of a full-colour wallsheet, of which 80,000 copies were printed for world-wide distribution.
For purely local publicity purposes many new posters were designed and distributed throughout the Colony. The main cam- paigns of the year dealt with queueing and the dangers of spitting and narcotics. In the latter a new feature was a series of small personal advertisements in the Chinese press offering rewards for information, which brought very good results. Other subjects covered by posters included the menace of flies, diphtheria, cholera and polio. There were also special campaigns urging people to be vaccinated and to keep their beaches clean.
IL
The photographic section, one of the technical services shared by all units within the department, produced far more prints than in any previous year. Working under consistently high pressure, the section took hundreds of new pictures for use in all forms of publicity material and supplied more than 24,800 prints for all pur- poses. In addition the section produced 5,492 colour transparencies.
The information officer at the Hong Kong Government Office in London continued to work in close liaison with the department, distributing the full range of publicity media produced in the Colony. Distribution to the United Kingdom press of feature articles, photographs and press releases again met with notable
success.