ENG-1962 — Page 330

PUBLICATIONS, BROADCASTING AND FILMS

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quantity. The high circulations often involved-plus the fact that magazines, at least, have a reasonably long life--means, however, that such publicity is of great value. Through syndication, many articles appear numerous times in a single country, the 'record' being held by a story on Hong Kong's flying doctor service which was published 45 times in newspapers in West Germany alone. In addition to full-length features, picture sets are also distributed overseas on a regular basis. Each set deals with a different subject and normally contains between one and two dozen glossy prints. The pictures have comprehensive captions of between 100 and 200 words, enabling them to be used either singly or as a 'spread'. The sets are proving of value to overseas publications both for immediate use and for picture libraries for use with future stories about Hong Kong. Among the many hundreds of publications in all parts of the world which used feature or picture material supplied by the department during the year were The Times, the Financial Times, The Guardian, Time magazine, the Washington Post, Christian Science Monitor, Miami Herald, Sydney Morning Herald, Auckland Star, leading daily newspapers in all parts of Europe, Australian Pix, The Lady, Vogue, Nursing Times, Nursing Mirror and The Illustrated London News.

In the sphere of books, booklets, pamphlets and publicity folders, the year was one of unprecedented expansion. In March a copiously illustrated hirers' handbook on high quality art paper was produced to commemorate the opening of the City Hall. A series of radio talks by heads of departments was collected into a book entitled The Government land the People, and issued in two printings each of 5,000 copies in English and Chinese. A pamphlet explaining the advantages of VHF broadcasting was produced in two editions, 100,000 being printed in Chinese and 10,000 in English. A four-colour recruiting pamphlet was produced for the Hong Kong Regiment, resulting in 100 recruits being signed up within a few weeks. The story of Hong Kong's resettlement pro- gramme was told in a four-colour booklet intended for local and world-wide distribution, called Building Homes for Hong Kong's Millions. A pocket-size Businessman's Guide containing hundreds of facts likely to be of use to customers visiting the Colony was produced in collaboration with the Commerce and Industry Department. A first edition of 50,000 was printed. At very short

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