Depot Renovation
To improve the performance of the depot facilities, comprehensive renovations to depot buildings and mechanical installations have been implemented on the Kwai Chung Major Unit Overhaul Depot and Tuen Mun Bus Body Construction Depot. Upon completion, the working environment of these upgraded depots will promote higher productivity and better quality of services.
Bus Body Advertising
Since their introduction in 1995 and early 1996, the "123" and "Four 2's" advertising packages continued to receive good response and contributed considerable advertising revenue for the year.
In 1996, bus body advertising was chosen as one of the major advertising media by property developers to promote sales of domestic flats. Property developments such as Metro City, Sunshine City, Granville Garden, Discovery Park, etc. made substantial bookings on KMB bus body advertising. The additional revenue derived from these contracts balanced out the loss of revenue due to non-renewal or partial renewal of contracts for other products. Thus, advertising revenue was maintained at a reasonable growth level in 1996.
Bus Shelter Advertising
During 1996, approximately 100 new bus shelters installed with light boxes were supplied with metered or unmetered power supply. Since KMB was still in negotiation with the Government for extension of our bus operation franchise during the year, the award of a term contract or contracts to carry out the shelter advertising was put on hold pending the extension of the franchise.
Community Involvement
KMB strives to be a good corporate citizen in fulfilling its obligations to the society in which it serves.
Environmental Protection
To minimise pollution to the environment, in 1996 five waste water treatment facilities were installed in the Company's temporary depots. All waste water produced as a result of the depots' daily operation will be well treated before they are discharged into public sewage.
In addition to the installation of waste water treatment facilities at other depots, the concept of recycling water is now being examined. The waste water generated
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Bus body advertising has been a successful enterprise and has contributed to KMB's advertising revenue.
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