1996 — Page 104

Total Fleet Capacity (thousand)

449.0

"Grandma" and "Lover" were based on the theme of "Someone you want to see", depicting the message that no matter where you were in Hong Kong, KMB could bring you to that special someone. Complementary newspaper advertisements sharing the same theme were launched over seven days.

KMB's corporate print campaign achieved outstanding results at the Asian Advertising Awards, winning the Spike Award and a Certificate of Excellence. Also, our corporate television commercial “Road” has been nominated as one of the finalists of the "Most Popular TV Commercial Awards 1996" organised by Asia Television Limited.

Improving Productivity and Efficiency

KMB pledges to be an efficiently run and reliable bus company, meeting the high demand of today's passengers, and actively seeking ways to improve the Company's overall productivity.

Performance Pledge

KMB's firm commitment to the provision of a quality and reliable bus service is reflected in our Performance Pledge made on mechanical reliability and operation capability - the two core competencies in bus operation.

Mechanical reliability is assessed by the average number of trips operated before a bus experiences one mechanical breakdown on the road while passengers are on board. The pledged target is 1,350:1.

Operational capability is measured by the ratio of actual-to-scheduled departure trips travelling in peak directions within the overall bus network during peak morning hours, i.e. 7:00 am - 9:00 am. The pledged target is 97%.

KMB published its Performance Pledge Report 1995-96 (covering the year ending 30 June 1996) in October 1996. The performance on mechanical reliability was 1,803:1 and on operational capability 99.96%. Both of these results exceeded the pledged targets.

As an operator that always aims at achieving the best, the Company will strive to uphold these high performance standards in the coming year.

450

433.1

411.3

375.4 385.4

350

250

150

50

122

92

93

94

95 96

31