In 1996, our Mobile Service Centre frequently received chairmen of various District Boards and their Traffic and Transport Committees as VIP visitors.
Meetings with Members of District Boards and Community Groups
In addition to collecting feedback from Passenger Liaison Groups, other efforts to collect customers' views included meetings with members of District Boards and local community groups. Representatives from the Company attended 60 District Board and user group meetings during the year.
Area-based Route Maps
Three additional area-based route maps were published and widely distributed during the year to provide clearer, up-to-date information to regular customers and to promote KMB's services to occasional riders and visitors. A comprehensive route map booklet was published in May 1996 and a total of 50,000 copies were sold with sales proceeds donated to the Community Chest, one of Hong Kong's largest charities. More purpose-designed route maps will be published in 1997/98 to raise awareness for our services.
KMB on Internet
In 1995, KMB became the first public utility company in Hong Kong to be connected to the Internet. This initiative added to our scope of service information.
KMB's home page on Internet was chosen by the APEX '96 Awards for Publication Excellence, receiving a Certificate of Excellence for 'Design and Illustration-Web Pages'. The APEX '96 Awards are one of the most distinguished communications awards based in North America that recognises publication excellence.
Our World Wide Web Address on the Internet is "http://www.hkstar.com /netmarket/kmb/". Over one million Internet users have accessed KMB's home page since it was launched.
Corporate Advertising
The Company launched its first television corporate-image campaign in 1994. Subsequent to the 1995 corporate television commercial "Road” which emphasised KMB's extensive network, the 1996 corporate television commercials "Soccer",
引食
INTROSITIO
Bus Routes for ShaTe [Wes!}
沙,「巴島
LUKOR
| 天水圍|
NORTH DISTRICT
沙田(花
TIM SH
ROLITE MAP
ROUTE MAP
ROUTE MAP
BRIB
Opposite page:
KE
Our Mobile Service Centre is a friendly, customer-oriented venue for two-way communication.
This page, top:
Our area-based route maps give passengers concise and easily understood route information.
This page, bottom:
Internet enthusiasts can ride the KMB surf on our award- winning home page at "http://www.hkstar. com/netmarket/kmb/".
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