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XVI BEGANCH IN TEL

Third Day

TE, B. Green

wLondon

CLEVER DRAJANI

OF SEARENT

pozanting durket

of course, the

sily if you wit indicata on the quailonmier at the back of the lachet
which of the macy minions in the Mala Auditorium of the Royal Fastival
Hall.

* Dawe are intensidad de one of shear visit, plame hullcate at the
pecatioemaker at the

com seu mant Mały to interset you (oscluding

dealer which zes maak te mient

3

Ladies' programme

Social programme

All delegates and lady members are buried in attend ing Ceremony on the
morning of Tuesday, 27 June,: Evening Thursday, 29 June.

A wide selection of entertainments her bean gates are asked to ludente
on the questionnaire form at the

circular these they wish to attend. On Tronday

27 and 28 Jose, there is a choice of vrasta sten" fest and second choice
should be clearly jadierted. The questionaire should then be retucand
immediately to the

As members are locked, places will be allotted

lest come, fest served".

17.00

Wednesday, 28 June

14.00

Monday, 26 June

14,00

HUN-

REGISTRATION AND REFRESİMLENTS. Rog information diska will be openj all
day. While

inking drinks and canapée

ROYAL FESTIVAL

HALL.

14.00

ELSE 10.00

ROYAL FESTIVAL HALE,

19.00

REGISTRATION RECEPTION phon by the Roader's

(Amanation. All dolossom, nad jada memback will be

at the major eve-of-

alessane reception at the

BALERT AND CHAMPAGNE SUPPER AT THE ROYAL OPERA HOUSE, COVENT GARDEN. You
no jevised to a performance on one of the world's most fundur operatie
stages, and afterwhide to toppet. The stately opera house stands beside
Covent Garden Butt market, with its bushing Me and vivid Cockney
chanches.

Your host on this octalen in the Corporation Lid. Ok

BOXING SHOW WITH DINNER AT THE NATIONAL SPORTING CLUB. You will now
brilliant echikin

le this Exmove club, which was one of the birthplace sport of being a we
know it today. Povided 1890%, the National Sporting Club pumbered
spongit members the Marques of Quemoborty who devised

amberry Rules, and had an lae Best President Lond Landila, who pom bij
name to the Lonsdale Ball OR

VISIT TO THE NATIONAL THEATRE, previously the Free Old Vic, on the South
Bank of the Thana. Thi will be followed by a sopper party at the depsat
Savoy

MODERN BRITISH MUSIC HALL. A VIERN

of Wales Theatro, Piccadilly, where there will be a show with the
well-known British comedian, Prakie Howard, and the popular slaga, teta
Back. This will be followed by L upper party at the great restaurant
englina's, which will be given in your howear by the

Baskety.

Thursday, 29 June

110

GALA CABARET, SUPPER AND DANCING at the Royal Festival Hal. A pilkrag
zubnew faturing top mamas la the alterstmal world is being devleed for
your amusement with the help of ATV Network Lak. Th bring the Conference
to a star-spangled clow.

Friday, 30 June

Besides being hvited to the Oj

ng Ceremony and to secon pany delegates to the social. Imetlom arranged
for them (see

site page), a varied programme of entertainment derived for lady
members.

As a large supsber of participants is expected, the pro- gramme has been
divided into low series, A, B, C mat D. These will be small groups so
that the visits can be mjoyed in maximum comfort. Lady members are asked
to fodiente their order of preference in the boxes provided on the
attached naire, and to return this as soon as possible to the Oficer,
who will allot places on the basin of "first first served', Short
descriptions of the tours are given

Tuesday, 27 June

Aber the Opening Ceremony at the Royal Festival Halt in the nerobic,
there well be zermal tours of London and nearby placer of boment, each

1230 Viului; CHISWICK HOUSE AND SYON HOUSE

seon al the Surrey Tavern, The Oval Cricket Ground. Visit to Chiswick
Hours, Lord Burlington's famoin oogy of a Paladina Vila, buah in 1725,
with take and garden. Syon Hoose, the home of the Duka of
Northumberland, le noted for fta dog Aslam interior and landscape garden
by "Capability' Browk.

ILM HATFIELD HOUSE

Luncheon at Hatfold Pulses, followed by a tour of the magpalfant mely
17th century Hatfeld House, which contains souvenirs and portraits of
Quem Elizbeth T.

1239 TOUR OF THE CITY OF LONDON Luncheon at the Café Royal Vik to St.
Paul's, Wren's magado Cathedral, and so the Tower of London, the
imposing fortrom which kooser the Crown Jewels

* *.0 OXFORD AND BLENHEIM PALAGI Including vists to sonse of the ancient
colleges and to Bagbem Pyl (birthplace of Sir Winston Churchill, built
by Sir John Vanbrugh fac the fat. Duke of Mulborough. Marning codes with
your boat, A. C. Niskos Co. Lid, and luncheon in University College,
Oxford.

< M3 WINDSOR AND HAMPTON COURT Isoloding visits to Windsor Castle, a
favourita realderon of the Quam, and Hampton Court Pulses, built in 1514
sad priscosed to Henry VII Walny, Lamahaonut u qalet vivonside hoist.
Your hosts on diis occasion wil be Aspro-Niebobi Lat.

D 993 CAMBRIDGE

Tour of this famous Uncmake Ch Lonchem at the Uilversky Azon.

Thursday, 29 June

de e echaëve fallen aber of the best de British.

by Courtnulle and the Daly Mil. There will be two slowings, one at 11.00
hours KČ. (at 15:00 hours, so that haber com are the Show anal

Below are the four groups, A., I, CHM D, Tom when are asked to maken
their choice!

A

Chevick Hoan and Byon House. Wednesday Royal Naval College, Greenrich,
Thursday Fashion Show (membe).

3

Than

Tuesday, 27 June

19.00

BANQUET AT THE DORCHUSTER HOTEL

the Caterpublic Group of lastmational adverthing agencies.

The Dorchester has long baos busOUT AN ONE of

OR

RECEPTION AT GU'ILDHALL by the Lord Mayor of London. Your host on this
sempeper. The histone Gên

in the Dely Telegraph home burn the council hal of the Cky of London for
more than a thousand poses, and (where every year the Lord Mayor welcome
Kojsky.

en at the Lord Mayor's

A WORLD CONFERENCE DINNER AT DRAPE HALL to edebeat the 10th Anniversary
of the found the Justitute of Praciacioners in Advertising. Drapes"

sa mother grant City of London motination, the home

weskiky. Despens' Compsey, a chartebla

(of works of art and of gold and silver plats.

How at

vel mas 240

GOLF AT WALTON HEATH. If you matharinat you would do well be play For
relocation, which is offered by the popular Sunday paper, this Mew of
the Farkt Thit magnificent

ship course his chilangor the grać mulch-playan át world, Wakan Touch la
vochin

sonoff will be si 13.00 hours,

mok of London

Man ser meget that you keep a note of your selection for your own
reference.

Dinner jackass will be worn at dursun evening social wil need confmit
denen and long or short event who would find it more convenient, those
can qad serial in London from MOSS BROS. 1.TD., Covent

W.G2. Telephone: 240 4547.

D 123 TOUR OF THE WEST END OF LONDON Luachoon at the Catton Tower Hotel.
Dove through the West End and vial to Westminster Abbey, which last your
talikestad ka 9006

THE

C

Wednesday, 28 June

dil-day tours se places of hissocient inversor mucoide

A 183 ROYAL NAVAL COLLEGE, GREINWICH

A fascinating journey down the Thamma so visit the Royal Naval College
with la famous Printed Hall, Luncheon by the river at the . Trafigur
Tavern. Your host will be Winney Mass Linked, ibi fasoar British bezwen.

+

referver.

Hasfald Hooks.

Oxford and Blenheim Palon. Fashion Show (nversing).

Tour of City of London. Windsor and Hampton Cou Fashion Show (aferadon).

Tour of West End of London, Chesbridg

Pashion Shoe Caba

selection for your own

Check out your choice of activities against this timetable

MONDAY, 26 JUNE

LADIES' PROGRAMME

DELEGATES PROGRAMME

-22,00 Registration of Duloganes at Royal Pastival Hall.

19.00-17.00 Rapiseration Refreshment Pachleh

11,30-21.00 Keplerazios Remption.

ILIS

11,15

11.30

14,00

11.00

15.45

TUESDAY, 27 JUNE

Ladies are invited to atland the Opening Ceremódy.

Welcome by Conference Presideer and ChairmNE Presentation of LAA. "Man
of the Your" and "Golden Tulip'

Ceremonial Opening of the Caplen)

"Advertising and Prosperity".

The Royal Pratival Ban

Homer and La

"Rasačok Today and Tomorro

- and Post-Touring of Advert

squet it. Dorchener Hotel.

Reception 11 Gukkal.

Dianer at Drapes! Hall.

12.00

A cheier of the following holder bases:

Love Royal Festival Hall,

A. Luncheon at the Burney Tavern, the Oval Cricket

Ground, and vidt so Čkiwick House and Syon House.

choon as Hardsid Tubes sed vid to Hatheli House, Al Çali Boyal and Tour
of the Qầy of

J

London.

D Luncheon if Carton Tower Hotel and Tour of

West End of London.

WEDNESDAY, 28 JUNE

mbyfrankers".

VI Advertising i

1: How long

YHII 'Sales Promoiler and the Pulse of Sal 134 (a) and (b)

Reserch Centre

at choice qƐake following all-city town. Greenwich by Rover.

Oxford and Banbalen Palace. Windsor and Hampton Cowet

J

The Royal Fistin

of Advertising

· London Col

Centre.)

301 "Developement of Adverti

the U.5.5.1".

114 Covent Garden followed by

Supper.

Nadosal Sporting Club

Vida followed by Supper Farte.

#.15

HY

..1

THURSDAY, 29 JUNE

+

to the new Europe".

XV"Do Marketing len need to go back to School?".

(creation of goed advertising

TEX 11:00

don KTH "What

Plum Show.

1230

Son XYMH "l'advertising

fon 21X 7Ang Agencies and clinta depanda

the band man of market maarç: T.

Luncheon at the Royal Festival Hall, -

[new product)

to make

14.00

Session XX. "The Wider View,

ILS

Placi Planary Susion "Preedom la Chones', Cloware of

14,45

10.4

hopper and Dancing at the

Royal Pa

FRIDAY, 30 JUNE

Golfa Walos Hud

4

Questionnaire

IAA AAWORLD IT IS IN YOUR INTEREST

LONDON 1967

apistration No.

NAME

TO COMPLETE AND RETURN THIS FORM IMMEDIATELY TO: ADDRESS

The Conference Officer

IAA.AA. World Advertising Conference London, 1967

E1 Whiteball Court, London, S.W.1

CONFERENCE England

Ladies' Programme Lady Member's No.

4

+

NAME

ADDRESS

If you are a member of a Publicity Club, please tick, karn

Business Programme

The three sessions which interest me most (spørt from

the Plenaries in the Main Auditorium of the ROYAL FESTIVAL HALL) are:

Session Now.

7

Picase mark, in order of preference, in which one of the following
groups A, B, C or D you would like to take part.

A Tuesday

Wednesday

Thursday

B

Tuesday Wednesday Thursday

C Tuesday

Wednesday Thursday

D Tunday

Wednesday

Thursday

Visit to Chiswick House

and Syon House Greenwich by River

Fashion Show-11.00 hours

Hatfield House

Oxford and Blenheim Palace Fashion Show-11.00 bours

Tour of City of London Windsor and Hampton Court Fashion Show-15.00
hours

Tour of West End of London Cambridge

Fashion Show-15.00 hours

In case you have not alrondy registered for the World Advertising
Conference, extra forms are enclosed. Please complete and return these
IMMEDIATELY.

1 should like to attend the following research visit:

[X(0)

[X(8) ᄆ XIII

Social Programme TUESDAY, 27 JUNE

You are invited to attend ONE of the following. Please indicate your
first and second choice.

Banquet at the Dorchester Reception at Guildhall

Dinner at Drapers" Hall

WEDNESDAY, 29 JUNE

You are invited to attend ONE of the following. Please indicate your
first and second choice.

Ballet, Covent Garden

National Sporting Club

National Theatre (Old Vic)

Music Hall, Prince of Wales Thore

FRIDAY, 30 JUNE

Golf Walton Heath

YES/NO Handicap

[]

OCC

0000

1

IAA.AA. World Advertising Conference-London, June 27-29, 1967

Hotel and travel booking form

IAA AAWORLD

LONDON 1967

ADVERTISING

SCONFERENCE

FORM B

This reservation form should be sent to the nearest office of Thos. Cook
& Son Ltd or Wagona-Lits/Cook as soon as possible.

A list of principal offices is printed on the reverse side of this form.

Note: The Hotel and/or travel charges should be paid to the office of
Thos. Cook & Son Ltd or Wagons-Lits/Cook through whom the reservation is
made. You will be advised about payment when your reservation is
confirmed to you.

TRANSPORT

Please make the necessary STEAMER/RAIL/AIR reservation for

PERSONS

CLASS

TO ARRIVE IN LONDON ON

ALSO HOMEWARD RESERVATIONS ON FROM LONDON TO

HOTEL ACCOMMODATION

Approximate price per person per day

NAME: MR MRS MISS

ADDRESS (BLOCK CAPITALS PLEASE)

Please reserve the following accommodation

(INSERT X)

Single room

GRADE OF HOTEL

Single Rooms

WITH BATH

WITHOUT BATH

GRADE A

145)-10 170 -

GRADE 2

Jo-to 120 +

Twin-bedded room

Room with double bed

Single suite

GRADE C

70 - 10 Egj-

GRADE D

601-10 2017-

45'- to 607-

Double Rooms

DATE OF ARRIVAL

Double suite

Private bathroom

APPROXIMATE TIME

PER PERSON

GRADE A

WITH BATH

WITHOUT BATH

+

DATE OF DEPARTURE

APPROXIMATE TIME

GRADE B

GRADE C

15!-

GRADE D

457-10 50-

$150/-

Gratuities and service charge not included (10%, to 15%)

SIGNED

DATE

If you wish to stay in the same hotel us a friend or friends, please
indicate their name(s) in the space provided below and we shall do our
best to accommodate you in the same hotel.

I WISH TO STAY IN THE SAME HOTEL AS

Thos. Cook & Son Ltd.

HEAD OFFICE:

BERKELEY STREET, LONDON, W.1.

Cie Internationale des Wagons-Lits

(WAGONS-LITS/COOK)

EUROPE

MALTA G.C.: Valletta, 20 Kingsway OSLO: 26 Stortingsgaten

PARIS: 2 Place de la Madeleine (8e) ROME: 9-11 Vis Vittorio Veneto
STOCKHOLM: 29 Drottninggatan COLOGNE: I Dombof HAMBURG: 39 Ballındamm
FRANKFURT: 27 Kaiserstrasse

AUSTRALASIA

ADELAIDĖ: 142 North Terrace AUCKLAND: 9 Commerce Street, Ci BRISBANE:
278 Edward Street CHRISTCHURCH: 659 Colombo Street MELBOURNE: 159-161
Collins Street PERTH: 51 William Street SYDNEY: 175 Pitt Street

WELLINGTON: 143 Featherston Street

CANADA

MONTREAL: 1241 Peel Street

TORONTO: 94 Adelaide Street West I VANCOUVER: 563 Granville Street

AFRICA

CATRO: 4 Sharia Champollion CAPE TOWN: 30 Strand Street

DURBAN: 338 Smuth Street

JOHANNESBURG: 36a Rissik Street

BULAWAYO: Colray House, Ninth Avenue SALISBURY: 36b First Street

ASIA

BAGHDAD: Sa'adun Street, P.O. Box 2007 BETRUT: Rue Georges Picox

BOMBAY :D. Naorojt Road (P.O. Box 46) COLOMBO: Lloyds Building, Prince
Street

HONG KONG: 21 Chater Road

MADRAS: 4-5 First Line Beach, George Town

SINGAPORE: 1 Rotterdam Building, 39 Robinson Road

U.S.A.

NEW YORK: 587 Fifth Avenue, 10017

CHICAGO: 166 North Michigan Avenue, 60601 SAN FRANCISCO: 175 Post Street
94108 LOS ANGELES: 520 West Sixth Street 90014 WASHINGTON: 812 Fifteenth
Street 20005 ST. LOUIS: 217 North Ninth Street 63101

EUROPE

AMSTERDAM: 19 Dam ANTWERP: 3 Teniersplaats ATHENS: 8 Rue Hermes

BARCELONA: 8-10 Paseo de Gracia

BERLIN, W:42 Kurfurstendamm BERNE: 8 Bubenbergplatz BILBAO: 20 Gran Via

BONN: 8 Martinstrasse

BORDEAUX: 28-30 Cours de l'Intendance BRUSSELS: 17 Place de Brouckere
COPENHAGEN : 2a Vesterbrogade DJSSELDORF: 4 Steinstrasse FLORENCE: 21R
Via Tornabuoni GENEVA: 4 Rue du Mont Blanc

GENOA: 12 14R Via alla Porta degli Archi HANOVER: Georgeplatz, I

LILLE: 74 bis Rue Nationale LISBON: 91-103 Avenida da Liberdade LYONS:
Place Bellecour MADRID: 23 Calle de Alcala MAINZ: 11 Bahnhofstrasse
MARSEILLES: 67 La Canebiere MILAN: 10 Via Manzoni MUNICH: 3 Lenbachplatz
NAPLES: Via Medina 41 42 NICE: 5 Promenade des Anglais NURNBERG: 1 3
Bahnhofstrasse PARIS: 14 Bd. des Capucines (ge) ROME: 25 Via Boncompagni
ROTTERDAM: Schiedamsevest 56 THE HAGUE: 17 Hoogstraat SEVILLE: 12
Avenida Jose Antonio SOFIA: to Rue Legue

STRASBOURG: 30 Place Kleber

STUTTGART: 45 Konigstrasse

TURIN: 132 Piazza San Carlo

VENICE: 289.305 Piazzetta des Leoncini

VIENNA, 1:2 Kärntnerring

ZURICH: 43 Talstrasse

ISTANBUL : 22 24 Cumhuriyet Caddesi, Harbiye

WARSAW: 64 Rue Nowy Swiat

AFRICA

ALGIERS: 61 Rue Benmehidi Larbi

CASABLANCA: 60 Rue de Foucauld, Angle de la Rue de

l'Horloge

CAIRO: Sharia Kasr el Al

DAKAR: 13 Avenue Albert Sarraut

LOURENCO MARQUES: 49 Avenida da Republica

LOANDA: Avenida Marginal Paulo (B.P.3500)

TANGIER: 86 Rue de la Liberte

TUNIS: 65 Avenue Habib Bourgibs

SOUTH AND CENTRAL AMERICA

BOGOTA: 6-29 Avenida Jimenez de Quesada

BUENOS AIRES: 685 Avenida Cordoba

CARACAS: Avenida Urdaneta 33-2

LIMA: 801 Jiron Union

MEXICO CITY: 88 Avenida Juarez

MONTEVIDEO: 1356 Calle Rio Negro

RIO DE JANEIRO: 164b Avenida Presidente Wilson

SANTIAGO: 1058 Calle Agustinas

SANTOS: 4 Rua Martina Afonso

SAO PAULO: for Rua Marconi

ASIA

ANKARA: 20A Ziya Gokalp Caddesi, Yenisehir

IAA.AA. World Advertising Conference-London, June 27-29, 1967

Registration form

IAAAAWORLD

LONDON 1967

FORM A

Registration No.........

To be returned with the appropriate fees as soon as possible to:

The Conference Officer

IAA.AA. World Advertising Conference, London, 1967 II Whitehall Court

CONFERENCE London SW1, ENGLAND

PLEASE COMPLETE EVERY HEADING IN BLOCK CAPITALS

Preferred Language (mark one only)

ENGLISH

SURNAME MA MAS MISS

OTHER NAMES

COMPANY OR

ORGANISATION

FUNCTION OR

POSITION

ADDRESS

COUNTRY

1 SHALL BE ACCOMPANIED BY: MRS MISS

I wish to register for the Conference and enclose appropriate fees.

Delegate £54 ($150)

Please indicate items

required:

Lady L36 ($100)

Payment should be made in pounds sterling to :

IAA.AA. World Advertising Conference, London, 1967

FRENCH

GERMAN

SPANISH

CATEGORY

ADVERTISER

AGENCY

MEDIA

£

£

£

TOTAL

HOTEL If you have made your own arrangements, please indicate your
London address. This is necessary in order to keep our booka up to date.

SIGNED

DATE

SERVICES

OTHERS

!

Kr. Wilson

Reference

4

RECEIVED IN ARCHIVES No.31

-3 ....... 1967

FLN3/6

International Advertising Association

World Advertisin,: Conference

27-29 June

I was telephoned this morning by Mr. Jackson (Holborn 3922), who is the
Secretary of the British Branch of the International Advertising
Association which is sponsoring this year's Conference to be held at the
Royal Festival Hall.

2. Mr. Jackson wished to ask our advice about the treatment of
delegations from Formosa and East Germany who were members of the
International Association. Mr. Jackson told me that this was of course
non- official conference bo had the blessing of the Board of Trade, Kr.
Jay would be attending a reception in connexion with the Conference I am
making enquiri-; about this from the Board of Trade). It was also hoped
that Princess Margaret would attend the receptior but it was unlikely
that it would be necessary for her or Mr. Jay to receive the
representatives of all the delegations. It was also unlikely that it
would be necessary to fly the flags of all the countries concerned. Kr.
Jackson undertook to write to me setti out the programme and listing the

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