Selling in the New Europe
The big bachalacana
moving in to EFTA and
the Common Market. Hage new opportunities bechon- equally opres of
wasted stevestments. Can we boat the problema posed by mulo-lingual
sanckers and widely varning pational cultors ? An international panel
debates thes
urgent questiRN
What makes it successful new product ?
Or keeps an old one young?
Do do", of new products im1? Is there a magic formula for success >
Experts examine the records of established marketing succents, and study
the relations between Research and Development departments and the men
who must sell their products. Sir Joseph Latham, deputy chairman of AEL.
beade an international panci
Bernbuch on Creativity
A "creative" session modder the chairmanship of 5, K. Kooka, Commercial
Director of Air India, at which Wilitam Berabsch, Present of Doyle Dane
Bernbach, Inc., will speak anthe theme "Science can get as the way".
Do marketing men need to go back to school? The advertising and
remebeting businesses are changing very rapidly. Are men with the right
kind of skills coming use the business ? Today's entrant will be selling
in a very slifferent workā. Are the experienced men resmeng the new
methodi that are needed? A panel inchading Dr. A. P. Excic,
-Hoover, now bowl of one of Britain's new business school, and Olivier
Gessed TV'Estaing, Chemoon of the Acaderno Affairs Comeurtre of the
European Institute of Business Adesinateston tackles the problem.
How to take one brand across many fesatiers (Plenary session)
The men from Esso and Interpubbe tell the latest fact behind one of the
most impressive world-wide markering operations of recent year. How the
Tiger look the world by storm. This stage-by-stage study of a gross
setti-national marketing operation incorporating the very latest trends
and porteses her lessons for everybody in the business
Is advertising unmanageable 2
An American survey concludes that few companies really believe
advertising can be managed an other elements of business are these few
include the most successful. What are the zen messing ? A panel from
different sides of the busines Lalka out this controversial question.
New developments in Sales Promation and the Point of Sale
As markets develop and governments place restrictions on conventional
advertising expenditure, sales promotion mad pout-of-sale devices become
more and ngsee important. Cigarettes fight their wan with coupons,
petrols with service station geverways. The Austrakan chief of the
International Wool Secretariat W. J. Vinci) leads a discussion.
Case Histories
# R. Techase, Chairmana of the Brush Milk Mackenng Boand, will present a
case history on the coarketing of milk and mulk products in Britain,
Will of Bristol will do the same for one of their greatest, recent
cigarette successes. Both will include facts not hatherio made public.
Fifty years of Advertising Agencies
Buck the American and British agency associations will be
fifty years old in 1967. These present chiefs discuss the past, the
present and the future
*Freedom to Choose" (Plenary session)
Sir Paul Chambers, Chairman of Imperial Chemical Industries, has agreed
to speak on this fundamental matter and is expected to include his
experience of the development of marketing in Communat counthal.
"The Wider View" (Plenary session) Advertsingle architecture, or the
arts, or anything clac that can be seen and heard-bas effects beyond ni
mikjor purpose as a marketing tool. Lord Drumalbya, Charman of the
Betish Advertsing Standards Authority, heada za international panel
covering the fickla of sociology, education, moral philosophy and
popular consunications
Films and Television Commercials There will be a contamseus programape
of bằm m the National Film Theater, which form part of the Festival Hall
complex. Films and TV commercials are being gathered together from all
over the world, and an intervatio progimine of outstanding soterest will
be selected.
Research special sub-sessions
For those with special interest in resetech, a special PROŽEKENING
FURning throughout most of the conference has been orgsassed in
collaboration with the leading international research organisations.
Eminent specchets will cover soch subjects as the future of research,
its pole in the creation of good advertising, pre- and post-testing
techniques, and whether we see using research effectively. Trips to
research and computer centres are being stranged.
:
+
How to register for the Conference
4
J
Your travel bookings
and hotel accommodation
Membership of the Conference is open to men and women in advertising,
marketing and allied activities on payment of the Registration Fees
mentioned below. Delegates' Indies and members of the family of
registered delegates may attend Conference Sessions and social functions
on payment of the Ladies' Fee.
Registration Fer
Deleptte===£5+ ($150).
This fee entitles Delegates to recturali documents
concerning the Conference to participate in all sessions of the
Conference, buvnew luncheons at the Rojni Festival Hai,
and the social eventi
Ladies accompanying delegate-£36 ($199).
This entities Delegates? | adjes tu qutend (ander, nar. Sessions. if
they wach the social funk tits and entertainments and the special
programme punnet by the fades Committer. Each
mon wishing to participate in this programine misst have tntered and
have paid the Ladies Reprecation Fee
uplete the
løsed Registration Form A
retmen in with the appropriate foc as soon as possible. Trrestations and
places at function will be allxured in order of receipt of registration
forms and the appropriate feen Registered Delegates or Ladan who
subsequently Bad in
impossible so attend may apply for a refund of fees up to
10 May 1967. Such refunds will be subiect to a deduction of
to cover administration, Lont
10
Payment should be made in pounds sterling to "IAA,AA.World Advertising
Conference, Landen, 1967′′ and sent with the appropriate Formato: MRS
FAY PANNELL,
CONFERENCE OFFICER,
TAALAA WORLD ADVERTISING CONFERENCE, LONDON, 1969,
DA WHITEHALL COURT, LONDON, 5 WA Delegates are asked to request their
Bankers to remit the exact amount due la sterling: commission and other
costs should be debited to their own account
Passports, Visas and Health Regulations.
Enquries should be addressed to the nearest British Embassy or Consulem
You should be in London not later than Monday, 26th June so as to
collect your Conference documents, badges and invitations etc, and so as
not to miss the Reception at the Royal Festival Hall on that evening.
British Overseas Airways Corporation and British European Airways have
been appointed official carriers to the Conference.
Thos. Cook & Son Ltd. (Wagons-Lits) have been engaged as Hotel and
Travel Booking Agents and have prior reservations at a number of London
hotels of different classifications.
Please indicate your requirements on Form B and send it to the nearest
office of Thos. Cook & Son Ltd. or Wagons-Lits.
The Organisers are anxious that all Delegates should obtain the
accommodation they desire and therefore urge them to indicate their
specific requirements as soon as possible, at the latest by the 31st
March, 1967. Should you make your own arrangements for accommodation, it
is most important that you should please indicate your London address on
the Registration Form A.
*PLEASE REGISTER EARLY
The Conference is being held during the London Social Season when the
demand on hotel accommodation is at its bright. Please, therefore,
register early and so gain the possibility of obtaining preference in
the choice of roome. If you want to stay in the same hotel as a friend
or friends, early registration is essential.
Should you pack formal dress ?
Yes there will be occasions when evening dress will be worn. Men should
bring dinner jackets and black ties, and ladies cocktail dresses, short
or long according to choice. However, people who are worried about the
weight of air luggage will find that they can hire dinner jackets and
ladies long dresses quite easily in London, Long dresses at the dinners
are in any case optional. Cocktail dresses can be worn just as well -and
these will be indispensable at the many parties which will surround the
conference. Apart from the dinner, and the Gala Night, men's business
suits will serve perfectly for all other functions.
Young Executive Scheme- Beecham Awards
Through the generosity of Beecham Group Ltd.-one of Britain's
foremost international companies-a Young Executive Scheme has been
planned as an integral part of the Conference.
Approximately fifty young executives (men and women) will be selected
for
the Award on the basis of a written examination and personal
recommendation. The Awards will cover the entire cost of travel to and
from London,
hotel accommodation, Conference fees and participation in the
Young Executive Programune and social activities.
The only limits on entry are that all candidates must be under 30 years
of age
at the time of the Conference, and also be employed full-time in
marketing, advertising or allied activities.
An international panel of examiners will judge the entries: successful
candidates will be notified by the Conference Organisers whose decision
will be final.
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1
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IAA.AA. World Advertising Conference---London, June 27-29, 1967
Hotel and travel booking form
IAA.AAWORLD
LONDON 1967
ADVERTISING
SCONFERENCE
FORM B
This reservation form should be sent to the nearest office of Thos. Cook
& Son Ltd or Wagons-Lits/Cook not later than 31st March, 1967.
A list of principal offices is printed on the reverse side of this form,
Note: The Hotel and/or travel charges should be paid to the office of
Thos. Cook & Son Ltd or Wagons-Lits/Cook through whom the reservation is
made. You will be advised about payment when your reservation is
confirmed to you.
TRANSPORT
Please make the necessary STEAMER/RAIL/AIR reservation for
PERSONS
CLASS
TO ARRIVE IN LONDON ON
ALSO HOMEWARD RESERVATIONS ON FROM LONDON TO
HOTEL ACCOMMODATION
Approximate price per person per day
Single Rooms
ORADE A
WITH BATH
WITHOUT BATH
145-10 170 +
סלf ט-
70 - 10:30
GRADE
GRADI C
7-10
+
NAME: MR MRS MISS
ADDRESS BLOCK CAPITALS PLEASE)
Please reserve the following accommodation
(INSERT X)
GRADE OF HOTEL
A
Single room
B
Twin-bedded room
C
Room with double bed
D
Single suite
Double suite
Private bathroom
GRADI D
Double RoomS
FER PERSON
GRADE A
GRADBE
GRADE C
ORADE D
DATE OF ARRIVAL
WITH BATH
WITHOUT BATH
25 - Im tag -
- 1075-
+
J5
Gratuities and service charge not included (10", to 15*...)
APPROXIMATE TIMA
DATE OF DEPARTURE
APPROXIMATE TIMS
SIGNED
DATE
If you wish to stay in the same hotel as a friend or friends, please
indicate their name(s) in the space provided below and we shall do our
best to accommodate you in the same hotel.
I WISH TO STAY IN THE SAME HOTEL AS
Thos. Cook & Son Ltd.
HEAD OFFICE:
BERKELEY STREET, LONDON, W.1.
Cie Internationale des Wagons-Lits
(WAGONS-LITS/COOK)
EUROPE
MALTA G.C.: Valletta, 20 Kingsway OSLO: 26 Stortingsgaten
PARIS: 2 Place de la Madeleine (Be) ROME: 9-11 Via Vittorio Veneto
STOCKHOLM: 29 DrottninggKERI COLOGNE: 1 Dombof HAMBURG: 39 Ballindamm
FRANKFURT: 27 Kaiserstrasse
AUSTRALASIA
ADELAIDE: 142 North Terrace AUCKLAND: 9 Commerce Street, Cr BRISBANE :
278 Edward Street CHRISTCHURCH: 659 Colombo Street MELBOURNE: 159-161
Collins Street PERTH: SI William Street SYDNEY: 175 Pitt Street
WILLINGTON: 143 Featherston Street
CANADA
MONTREAL: 1241 Peel Street
TORONTO: 94 Adelaide Street West i VANCOUVER: 563 Granville Street
AFRICA
CAMO: 4 Sharia Champollion CAPE TOWN: 30 Strand Street
DURBAN: 338 Smith Street
JOHANNESBURG : 36a Rissik Street
BULAWAYO: Coley House, Ninth Avenue SALISBURY: 36b First Street
ASIA
BAGHDAD: Sa'adun Street, P.O. Box 2007 MIUT: Rue Georges Picor
BOMBAY: D. Naoroji Road (P.O. Box 46) COLOMBO: Lloyds Building, Prince
Street HONG KONG: 21 Chater Road
MADRAS: 4-5 First Line Beach, George Town
SINGAPORE: 1 Rotterdam Building, 39 Robinson Road
U.S.A.
NEW YORK: 587 Fifth Avenue, 10017 CHICAGO: 166 North Michigan Avenue,
60601 SAN FRANCISCO: 175 Post Street 94108 LOS ANGELES: 5ao West Sixth
Street 90014 WASHINGTON: 812 Fifteenth Street 20005 ST. LOUIS: 217 North
Ninth Street 631or
EUROPE
AMSTERDAM: 19 Dam ANTWERP: 3 Teniersplaats ATHENS: 8 Rue Hermes
BARCELONA: 8-10 Paseo de Gracia BERLIN, W: 47 Kurfurstendamm BERNE: 8
Bubenbergplatz BILBAO: 20 Gran Via BONN: 8 Martinstrasse
BORDEAUX: 28-30 Cours de l'Intendance BRUSSELS: 17 Place de Brouckere
COPENHAGEN: za Vesterbrogade DUSSELDORF: 4 Steinstrasse
FLORENCE: 21R Via Tornabuoni GENEVA: 4 Rue du Mont Blanc
GENDA: 12 14R Via alla Porta degli Archi HANOVER: Georgeplatz, 1
LILLE: 74 bis Rue Nationale LISBON: 91-103 Avenida da Liberdade LYONS:
Place Bellecour MADRID: 23 Calle de Alcala MAINZ: II Bahnhofstrasse
MARSHILLES: 67 La Canebiere MILAN: 10 Via Manzoni MUNICH: 3 Lenbachplatz
NAPLES: Via Medina 41 42 NICE: 5 Promenade des Anglais NURNBERG: 1 3
Bahnhofstrasse PARIS: 14 Bd. des Capucines (ge) ROME: 25 Via Boncompagni
ROTTERDAM: Schiedamsevest 56 THE HAGUE; 17 Hoogstraat SEVILLE: 12
Avenida Jose Antonio SOFIA: 10 Rue Legue
STRASBOURG: 30 Place Kleber
STUTTGART: 45 Konigstrasse
TURIN: 132 Piazza San Carlo
VENICE: 289 305 Piazzetta dei Leoncini
VIENNA, I: 2 Kärntnering
ZURICH: 43 Talstrasse
ISTANBUL: 22 24 Cumhuriyet Caddesi, Harbiye
Warsaw: 64 Rue Nowy Swist
AFRICA
ALGIERS: 61 Rue Benmehidi Larbi
CASABLANCA: 60 Rue de Foucauld, Angie de la Rue de
l'Horloge
CAIRO: Sharia Kaur el Ali
DAKAR: 13 Avenue Albert Sarraut
LOURENCO MARQUES: 49 Avenida da Republica
LOANDA: Avenida Marginal Paulo (B.P.3500)
TANGIER: 86 Rue de la Liberte
TUNIS: 65 Avenue Habib Bourgiba
SOUTH AND CENTRAL AMERICA
BOGOTA: 6-29 Avenida Jimenez de Quesada
BUENOS AIRES : 685 Avenida Cordoba
CARACAS: Avenida Urdaneta 33-2
LIMA: Bor Jiron Union
MIXXICO CITY: 88 Avenida Juarez
MONTEVIDEO: 1356 Calle Rio Negro
BIO DE JANEIRO: 1646 Avenida Presidente Wilson
SANTIAGO: 1058 Calle Agustinas
SANTOS: 4 Rus Martina Afonso
SAO PAULO: for Rua Marconi
ASLA
ANKARA: 20Ą Ziya Gokalp Caddesi, Yenischir
IAA.AA. World Advertising Conference-London, June 27-29, 1967
Registration form
FORM A
Registration No. ... ... ... ... ... ... ... ... ...
IAA.AA.WORLD
ADVERTISING
A
LONDON 1967
To be returned with the appropriate fees as soon as possible but not
later than
31st March 1967 to:
The Conference Officer
IAA.AA. World Advertising Conference, London, 1967 II Whitehall Court
SCONFERENCE London SW1, ENGLAND
PLEASE COMPLETE EVERY HEADING IN BLOCK CAPITALS
SURNAME MR MRS MISS
Preferred Language (mark one only)
ENGLISH
OTHER NAMES
COMPANY OR
ORGANISATION
FUNCTION OR
POSITION
ADDRESS
COUNTRY
I SHALL BE ACCOMPANIED BY: MRS MISS
FRENCH
GERMAN
SPANISH
CATEGORY
ADVERTISER
I wish to register for the Conference and enclose appropriate fees.
Delegate £54 ($150)
Please indicate items required:
Lady £36 ($100)
IAA.AA. World Advertising Conference, London, 1967
Payment should be made in pounds sterling to:
£
£
£
TOTAL
HOTEL. If you have made your own arrangements, please indicate your
London address. This is necessary in order to keep our books up to date.
SIGNED
DATE
AGENCY
MEDIA
SERVICES
OTHERS
IAAAAWORLD OVAL FESTIVAL HALL SOUTH BANK, S.E.1.- LONDON, 27-29 JUNE,
1967
LONDON 1967
ADVERTISING
IAA.AA.World Advertising Conference
TRIA WORLD CONGRESS OF THE HITERNATIONAL ADVERTISING ASSOCIATION - 2nd
INTERNATIONAL CONFERENCE OF THE ADVERTINNG ASSOCIATION
CONFERENCE
CONFERENCE PRIDENT: The Rt. Hon. Lord Robens of Woldingham, F.C., D.C.L
(President, the Advertising Association) CONFERENCE CHADMAN: Dr. Rudolf
Farner (President, the International Advertising Association}
PROVISIONAL PROGRAMME · FEBRUARY 1967
Her Royal Highness, the Princess Margaret, Countess of Snowdon, has
graciously consented to open the Conference.
Your plan of activities
The Conference social activities and Ladies' Programme, you will
appreciate, need organising well in advance. So this detailed schedule
is being sent to you so that you can select the events you prefer and
indicate your choice on the questionnaire at the back of this leaflet.
To do this you need to be aware of the whole picture, because many
activities are concurrent. So please check carefully through the
following pages, mark your choice, and return the questionnaire to us as
soon as possible.
As you will see from the tabulated business programme it is divided into
two kinds of session. Plenary sessions will be held in the Royal
Festival Hall, Main Auditorium; other sessions, usually platform
discussion panels in the Royal Festival Hall Meeting Room' and in the
nearby Queen Elizabeth Hall auditorium and Purcell Room. Throughout the
conference, there will be a continuous programme of the world's best TV
and cinema advertising in the National Film Theatre (also just a short
step away).
Please make a special note of the research sessions IX and XIII, and let
us know if you want to participate, as we have to arrange transport for
these visits.
Important points to note
Registration
The registration and information office, in the main building of the
Royal Festival Hall (Waterloo Entrance), will be open all day on Monday,
26 June. To avoid the crush on Tuesday morning before the Opening
Ceremony, delegates and lady members are invited to call at the Royal
Festival Hall on Monday to collect their briefcases. These will contain
their badge, Conference Programme, invitations and general information
which delegates and lady members will need before they can attend the
various
functions and sessions.
So that delegates and lady members can relax in pleasant surroundings
and meet their friends, refreshments will be provided from 10.00 to
17.00 by The Coca-Cola Export Corporation. In the evening a
'Registration Reception' will be given by the Reader's Digest
Association. ★★★ Luncheons
On Tuesday, Wednesday and Thursday (27-29 June), the Conference will
provide attractive buffet luncheons in the Royal Festival Hall for all
delegates.
*★★★ Langangar
It has been decided to adopt English as the solo spoken language of the
Conference, but to provide facilities for simultaneous translation of
all speechos from English into French, German and Spanish,
Chairmen, Panellists and Speakers
Tuesday, 27 June, 1967
Time
01.30
10.15
11.00
ILIS
+
12.30
Royal Festival Hall Mais Auditorlam
Wakorig by Uka Cochenice President, Lord Roboss, and the Conference
Chaleman, Dr. Rudolf Pirnar. Presentation of IAA. "Man of the Year' and
"Golden Tulip" Av
COFFEE BREAK
CEREMONIAL OPENING OF THE CONVERENCE
DORIM "Advertising and Prosperit; peil Cole, Chairman of Uudging!
BUPPET LUNCH
Provisional Business Programme
Queen Elizabeth Hall Auditorium Purcell Room
BY HER ROYAL HIGHNESS THE PRINCESS MARGARET, COUNTESS OF SNOWDON
Meeting Ronan
First Day
NIL KA DVD)
*
PIERRE BARRETTAMEN
KUCHIWATA Çleri Dat. Donega
LORD COLE UK Horkan (stosa Lakesi
A. GARARMER CRANE MILE (Dumber, Opals & Marker (15)
4
JOJ BANDENONGANART D.
LUED DELMALSYNJU Kic
DEL DOLEFARNERS Jantand) Wen
NIKON PHEATHANDA
ILTON E MAUBUNITS
PER KENNEL DE
·
16.45
...
+
1-2+
-14
MAGNARKAL
-----
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-
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TL
AL
TEA
Wednesday, 28 June, 1967
09.15-10.30
† HOW TO TAKE ONE BRAND ACROS MANS FRONTLI
(Aa Lowernational panel from Ema)
16.30-11.00
10.00-12.30
COFFEE BREAK
11.30
14.00-16.45
BUFFET LUNCH
AT THE ROYAL FESTIVAL HALL
IT MONEY AND LI MINNOW THEY CHLANDE
THE WORLD COMPLAIN
(Pinoties from Adio, AM, Buropa, Japan, South Ameria and the United
Sumes, lacluding a dobain by Satellite Tolevision
New York and Tokyo.)
+
+
14.00-15.30 IN RESEARCH TODAY AND TOMORROW
(Dr. Gallup and Douglas Brown, Chaingn Market Research Society of Great
Britain.) 15.49-16.45 17 19
auch (Chairman, International Paduation) chefen sa
[panel]
K. Kočka (Čömmerdal Director,
Ar lodą) in the Chair, and
Willen Kersboot (Doyle Base Bembach). With Mlustrations.)
AT THE ROYAL FESTIVAL HALL
Enchading oor given by W. R. Tisbane, Chainati, U.KC Milk Marketing
Bound)
L
:י|
VIŲ. KALI PROMOT POINT OF SALE
(9.3. Visor (Managing Chinjoler, Tuksenational Wool Sechstarfine (pres)
representing retail distribution.
And consumer précoctions,
31, 30 SRAJE DE ADVERTISING.
WHAT HIT?
ול
(lađeg the Chairmanship of Hubert Strauf, use of Germany's most voDIOT
AGENCY
mari, John Krichten (American
Association of Advertising
"C7Connor (Üritan Las
on in Adverts
| focuseds)
DE THE DATE
IN THE U311
(hn nochoritative quaker from
Moscom.)
L
14.45
TEA
Thursday, 29 June, 1967
09.15-10.30
KİT VILLING TO THE NEW BUROPE (Under the Chairmanskip of an ensement
opera, a panel repasienting market dekich, advertisen and advertising
70 SCHOOL?
DO LÁTKOTING MIN SOUND TO DO BACK
Eof marketing sod From diforent countries)
10.30-11.00 COFFEE BREAK
11.00-12.30
SON TO CHOOS
Ser Paul Chambers (Chairman, Experial Chomion) deduserias Linkedi
CLOSURE OF THE CONFERENCE
ETH WHAT MAKE A SOCCSIPET. VER PRODUCT OR KIDS AN OLD ONE YOUNG† Bắc
Joseph Latham (Deputy Chairman and Managing Director, Associated
Eletriesa Foldavia Lieved he
(mon sad honoce)
AT THE ROYAL FESTIVAL HALL
(Lord Brumbyn (Chileum, DNAN AÇI
of the social, moral and philosophies) sapacks of
JYTE DE ADVERTISING UNGANAGEABLE ? (An enslovni international mahagur
diinijument and 'Ti sgancy.
the worlds of Education, Religkin, Communications and
Authority) chur a désamelan Members will repress
Relations)
12.30
12.00-15.05
BUFFET LUNCH
15.45 14.30
16.30
AN INTERNATIONAL TILAM HAS LAPSON PRANG KUCHANGEETHA
16.45
TEA
AN INTERNATIONAL PLASES DE and JNESSPOR
TE ADVERTENG
Second Day
BOW LONG
Cables from
several countrību)
VISITS*
11.00- M'VISITS TO KESEARCH 18.00
CENTRES OUTSIDE
14.00
LONDON
(4) TAM Hour Production
Berkhamsted, Herts.
Ꮀ
(b) A. C. Nielsen Co. Lat, Husdington, Oxford.
XHI VĚŠIT TO A LONDONİ COMPUTER CENTRE
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