ENG-2010 — Page 413

Brand HK

Revitalised

Brand Hong Kong (BrandHK), the strategic initiative designed to promote Hong Kong as Asia's world city, was revitalised and relaunched in March 2010 to reflect the city's evolution. The programme is based on five core values of Hong Kong - free, enterprising, excellence, innovative and quality living. The rejuvenated brand's visual identity can be seen around the city, including on the famous Star Ferry (pictured).

OLYMPUS

HITAC

!|

00000000000

ASIA'S WA

A31

PHILIPS

DE SCHEMICA

P CITY RIMMIN

000000-0000000000

NO