Brand HK
Revitalised
Brand Hong Kong (BrandHK), the strategic initiative designed to promote Hong Kong as Asia's world city, was revitalised and relaunched in March 2010 to reflect the city's evolution. The programme is based on five core values of Hong Kong - free, enterprising, excellence, innovative and quality living. The rejuvenated brand's visual identity can be seen around the city, including on the famous Star Ferry (pictured).
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ASIA'S WA
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