The Newest Lipstick!
Actually curved to fit the lips. Gives a sharper,
dearer lip oudine every time. Longer wearing
Six tempting color:
Vemus Red, Ravishing SOLITAIR
Red, Scari Satin,
Blue Blaxe Red, Plak
Poril, Moonlight
Magen. Meil ca.
fashion point
LIPSTICK.
You'll love the exquisite, smoothness of Solitair Lipstick, its case of application-- the unbelievable way its colour stays on. A PRODUCT OF
OLD SOUTH
OBTAINABLE AT LEADING STORES Solo Agents:
NAN KANG COMPANY
UNION BLDG.
INTRODUCING
Tol, 22118-24944
HONGKONG.
Revlon's Fashion plate
THE ONLY
CREAM WAFER
FACE MAKE-UP!
Fashionplits
Not a cake make-up! Non-drying! Needs no water!
Imagine! Like a wonderful bat, it makes everything else seem old fashioned. It's firm, but changes to delicate cream-fluff that you just stroke on... for a sudden look of poreless.as.
porcelain perfection! You've never been this pretty before! Ten Revlon Genius colora in an Ivory-and-Ruby compact.
Touch it... Feel the difference!
Stroke it en...
See the difference!
OBTAINABLE AT ALL STORES
Sole Agents:
CHINESE AMERICAN
TRADING SERVICE
EX-101
General Distributors
KINGSFIELD
COMPANY
32 Wing Kut Street, H.K, Tel. 30759
LANCÔME
PARIS
PERFUMES COSMETICS
LOTION and COLOGNES
On Display
At the Gloucester Arcade Showroom COMMENCING MONDAY, APRIL 26th Our specialist recently arrived from Paris will give free consultations and advice on make-up.
1-Minute Mask...gives your skin a lighter, smoother look!
Before you go out-always a 1-Minute Maskl Cover your face, except eyes, with Pond's Vanishing Cream. Its "korato lylic" action loosens and dissolves off tiny skin roughnesson
After ano full minute, wipe off the Mask, Right away, you can vie * the results. Your skin looks lighter,
smoother-fach softerl
Whenever you want
in look your prežiesi
ang. Finale Neck |
Trado inquiries to
Room 322-323, Exchange Bldg.,
THE HONGKONG TELEGRAPH, SATURDAY, APRIL 24, 1948.
EVERY SATURDAY WOMANSENSE FULL-PAGE FEATURE
Something New Afoot
ויד.
By PRUNELLA WOOD
PRETTIEST revival for many sible. Chronologically, the originals
long scason is that for the sightly tinted stocking of sheerest gossamer weight, in the lovely nylon Which makes a veil of hosiery pos-
STILLMAN'S
Freckle Cream
WILL CLARIFY YOUR SKIN
All of these "easy come" freckles can be "easy go" with the right persuasion. Simply use Stillman's Freckle Cream regularly each night after cleansing, leaving skin all night to do its work while you sleep.
on tlie
Not only will Stillman's Freckle Crean fade freckles, it will sho give the skin a fresh, youthful, translucent appearance.
After the freckles disappear you will notice, how much clearer, fresher, and smoother your skin becomes. Try Stillman's Freckle Cream roday..
Society, favorite MRE, OBOROE JAY DOULD, JE, says "Pond's 3-Minute Maik makes my skin look clearer, feel much softer!""
Always before make-up, smooth on a light Sim of Pond's Vanishing Cream and leave It on
It's a Heavenly Powder Base, tool
LD. SEYMOUR & CO., Inc. -
Des Voeux Rd., C., Hong Kong. Tels: 33520-22697.
of these coloured hose, far heavier and less subtle, of necessity, "came along shortly after the Gibson Girl went out after her original fashion sway; it is interesting to see how often, fashion, if not history as they insist. repeats itself smack un schedule.
Shoes Worth
£1,000,000 Per Month
SUPPOSE the most-photo graphed pair of shoes in tho world are those worn by Princess, Elizabeth at her wed- ding. And I have been in the. workshop in London where they were made. I found it in a tile-yard. It is a modern fac- tory made of steel, and brick, and concrete, but it is tucked away there, in the heart of London, among a lot of old firms which for generations have been making tiles.
In a modern, two-storey factory tucked away in the heart of London, WILLIAM HOLT found the craftsmen who made Princess Elizabeth's wedding shoes busily fashioning high-class footwear for discerning women all over the world-shoes that are 'put to- gether with the daintiness of women's hats'
the various style reactions and were less elaborato than some trends which are taking place had seen in store windows in the
West End. daily in the Haute Couture.
Then he Introduced me to the In a few minutes, I was stand- 'Come along, and I will show works manager, who
Was Diso making,' ing in a luxurious office with one you what we're
he wearing an immaculata black coat of the two directors of the sald, and I followed him into and striped trousers, and we went where those to look round the workshop. It in firm, and, while I was talking to that other room
a two-storey building with see into another two people were, and there he reef, but, instead of a dvor covers him, I could room where a man in a black showed me some footwear in the entire second storey, there is coat and striped trousers was glass cases-very elegant things a gallery running round,
lights up sitting at a mahogany table in kid, some in silver kid, some daylight from the roof
both storeys. The roof has high Some of them had T in gold. talking to an elegant woman,
gables, with bays of glass, giving on the table light straps as 'uppers' to hold a steady, north light, and, and before them
dainty they stood on the gallery outside his was the top of a shoe and some on the sole-so sketches.
leaning over the rail, were, you could hardly call them office door, 'shoes'-and, as I was looking at and looking down into the work- shop below. I noticed that, although them, that expression he had the winter's day was dull, only two to my mind: of the men who were working
below were using artificial Al-
I
Style Reactions
1
naked the director what made used came back
'millinery for the feet.' the firm choose this parti- though they were made for the cular place for the factory, and, feet, these things were put to evidently assuming that I re-gether with the daintiness of ferred to London, this is what women's hats.
he said: 'Such a firm as this could only grow in a capital. a restraint in design which, in A You. can only manufacture fashion merchandise, or should
so the so the
as we
light,
and they were working on machines which were doing an underneath job. It was all the more interesting to me because I once worked in a slipper-making shop.
They were not showy-there was Many Processes curious way, added to the elegance WE walked round, watching
or
tho
they were not over-trimmed
many processes of shoe-making. and the colours Round the walls were tall cup- I say 'millinery for the feet over-decorated,
were not flamboyant. Although I
boards and drawers. The works which is what the women's shoe knew that these shoes were probably manager opened some of these, and trade is gradually becoming-it the most expensive you could buy showed me some lasts and pat- you are in constant touch with in this country, I noticed that they torns. He put a small wooden last
Inta
my hand, and said:
'That's been made to the foot of Princess Elizabeth-He-then passed me one- of Queen Mary's lasts. And I held the two together, side by side, the grandmother's and the
But to return to today's coloured hose, they are fifteen-denier nylon, and of face powder softness in tint ....even if green or blue is the colour. In this pleture, a Carnegie printed frock with a hazy blue background la complemented, with face powder blue hose, You will And the hazy green stockings wonderful with any beige frocks or EV
soft bults.
NYLON PUT
Do Your Beauty Homework
Courtes Dorothy Gray
An Important part of your beauty homework is to remove make-up with a good cleansing cream,
she was
born,
parlour must do a certain amount
Women do not look willed, luke on
grand- daughter's. And he told me, 19
I was looking at them. We made the going-away shoes for Princess Elizabeth, too.
Although machinery is used where possible, all the workmen are craftsmen, 'Good craftsmanship,', the manager said, 'always means
better products. even .when
machinery is used, and he told me how they trained their appren-
with
noticed that some of the racks of partly made shoes were marked export tickets, and when I got back into the office I asked the director about the production pros- pect for these high-class
fashion shoes. Ho said that most of their
went exports
to
Elron
and
to South Africa. The shoe trade, at the moment, he said, is passing through a
period of metamorphaels's
owing to the fact that like all the other Industries of Britain-we're making very determined efforts in the export Beld, and we're coming into a perlod-in the shoe trade when we shall be able to buy our materials in what will be virtually a free market."
By HELEN FOLLETT tissues need oil, it will act as a pre-
Raw Materials ventative against premature wrin- WERY girl ́and woman who is kles. We know that cosmeties have gathered from him thai ̈ ̄tho seeking better looks or en been helpful to a marvellous degree, mala trouble just now Is the deavouring. 10 preserve the good
shortage of
The raw material. looks with which
biggest shortage is in high-grade should stick faithfully to home facial furrows, as early as they leathers for the uppers of shoes. beauty work. Even the lucky girl used to. In the olden days, mony especially calf leather. British who can find time for long periods women looked old in their carly glazed 1 kid provides for about ninety of restful treatments at the beauty thirties.
home Now, if you are thirty, percent of our trade. But the shortage of calf skins, which are of complexion coddling if she is to you're still a girl.
mainly Imported, and tanned in | keep her face in prime, blooming
for the export condition.
It is wise to battle complexion de-Britain, is serious fects before
It is due to the depletion you get them. No trade, No cosmetic will change a tired, woman needs a great array of of the herds in the veal-eating.coun- faded face into youthful loveliness beautifers. A good cleansing cream tries of Europe-France, Belgium,
necessary for the removal of Holland and Germany. THE advent of new, man-made overnight. That is too much to ex- is
pect. But a high-grade cream will make-up, and to use after exposure But manufacturers are eager to fibres has had a stimulating keep the surface of the skin smooth to strong winds or strong sunlight. reach the export target. By the end effect on the older textile industries.
and soft. It will give the face a There should be a heavier emollient of 1948, the industry should be Nylon, first used for war purposes secondary cleaning after soap and for the half-hour of beautifying at exporting shoes worth £1,000,000 and more recently as a subsiltule water have been used. A the bedtime... for or an Improvement
per month.
TO SOME NEW USES
on silk as a material for the manufacture of women's stockings, is now In-
| creasingly used for purposes
much wider importance,
The new development brings the strength, fineness, and elasticity of nylon to the help of the British wool textile industry in producing finer and lighter fabrics without any sacrifice of the softness, warmth and draping qualities. Wool can be spun Into finer yarns than can readily be woven into fabrics of reasonable durability. For a long time means have been sought of strengthening wool yarns so, that they can be for woven Anto fabrica suitable ordinary use for apparel and other purposes,
are now
With Worsted Yarns British
manufacturers increasingly using nylon combined with worsted yarns as a permanent but virtually Inylalble support for fibre. The combination the softer can be achieved either by folding a with a nylon single worsted yarn yarn or by lending the nylon yarn Into the worsted yarn during the spinning operation.
British
Work carried out by n nylon spinning art has shown that by the first-mentioned method a yarn with most of the properties of a two-fold worsted can be produced from a much coarser single yarn, method the while by the second spinning limits indicated by the number can bo alle quality.
exceeded. The nylon rein- forcement also gives greater weaving efficiency with the haer yarns.
The strong lightweight yarns pro- duced by the introduction of nylon can be used for a very wide range
of fabrics and garments for mon's and women's wear.
COTTON COMES TO TOWN, SETS FASHION LEAD
Drive
to
prompte British cottons "lo high fashion rank” is
on. In London recently, buyers from Americs were among those who saw exclusive models which, though they are made of cotton costing a fow shillings- a yard, may become big dollar
сакдети
These are three of the frocks which designer Matilda Etclien showed in the collection. 'Left; New Look in facei, above, ball gown with yards-wide 'skirt, › In¬ dusky red; right, off-the- shoulder rown', in - deep' 'TOKU and strawberry plak.
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