1938-05-28 — Page 7

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THE HONGKONG TELEGRAPH, SATURDAY, MAY 28, 1938.

FRIGIDAIRE

See our 4. Way Saving

Demonstration

Now!

1.

SAVES MORE ON CURRENT

2.

SAVES MORE ON FOOD

3.

SAVES MORE ON ICE

4.

SAVES MORE ON UPKEEP

NEW

"Double-Easy QUICKUBE TRAYS

Telephone 28021

SOLE AGENTS DODWELL & CO., LTD. Andre Bldg.

Manufactured by:-

Lun Chong fabrics.

*SMART!

* FADELESS! * ECONOMICAL !

Π

LUN CHONG is the HONG NAME of The China Printing & Finishing Co. Ltd., BRITISH COMPANY-the largest manufacturers of printed fabrics in China and pioneers of quality fabrics at popular prices, Entirely manufactured under the careful supervision of British experts in the Company's factories in Shanghai.

Be sure to look for the LAUNDRY- MAN SELVEDGE TICKET on every dress length you buy, guaranteeing FREE REPLACEMENT, if the colours should fade, -

Printed Qualitics:— · · "MARSARELLE"

(RED LABEL) "LINENNE"

(GREEN LABEL)

"LUNBRIC"

(BLACK LABEL) ·

Obtainable at:-

.$0.43 per yd.

$0.39 per yd.

$0.35 per yd.

CHINA EMPORIUM, Ltd.

Queen's Roud, C.

The China Printing and Finishing Co.,Ltd.

WAYFOONG HOUSE

220 SZECHUEN RD., SHANGHAI.

Smoking Gives Grown-Up Feeling

The Ritual Of The Cigarette

ABOUT

1:all thin people who

began

to do 50 for

Knoke social or imitative reasons, and at- other 43 per cent. as a rebellion or In order to agalust prohibition

feel grown up.

work

pamphlet

has

This is one of the conclusions which emerge from the first year's work

Cbservation, in a of Mass

which

the blessing of Bronislaw Malinowaki, the famous Professor of Anthropology of London University.

But girls in this matter scem made of nobler stuff than men, for "only

6 per cent. of the females started in order to feel grown up, as against

31 per cent, of the males."

CEREMONIAL

According 10 observers

336 reports from

About 50 per cent, of the smokers

ure tolerant or indifferent towards non-smokers, and 50 per cent, of or in- non-smokers are tolerant different towards smokers,

But they discover more positive emotions in these proportions:

Smokers to Non-

Non- Smokers Smokers, to Smokera

14 % 28 %

Phy

Admiration, cavy Holly

21 17

11 There is a ceremonial exchange of compliments between the two groups when a member of one discovers he Is in the presence of a member of the other.

"Forty-nine

cent. of рег

the smokers and 03 per cent. of the non- smokers have noticed that when a non-smoker declines a cigarette he is often complimented on being free of the ammoking habit."

It is suggested in this "is marant to cover up the embarrassment that follows the refusa) of a social offer." IMITATION

More thun hull of the smokera examined anoke more in company, but 20 per cent. smoke more when they are alone, and only 14 per cent. smoke equally in either situation.

Three-quarters of the solitary male smokers are plpe smokers. How great a part pure imitation plays in adult smoking is shown by the curious habit of tapping the cigaretic against a hard object before

ghling it.

"Fifty-four

of the cent. per Smoker-Observers do this. Of these, 52 per cent, place the tapped end in mouths, 21 per cent, the un- pped end, and 27 per cent, do not know whitch end."

their

topped

Beer has more obvious Laste and

Is mure obviously a stimulant than tobacco, but another special survey made by Mass Observation shows that social motives olso predominate in forming and sustaining the habit of drinking in public houses.

POOLS FOR THE MILLION

A third Mass Observation Inquiry covers the range and influence of Football Pools, which are shown as a major preoccupation of millions.

One man said to an Observer: "Somehow these Fools are ilke a sort of growth that eats into one; once you start, unless you've very strong will-power, you can't stop. Every week when the postman drops the well-known envelope through letter-box, I feel I hate it.

the

Mass Observation is still appealing for observers, who should apply to: Grote's Buildings, Blackheath,

6. S.E.3.

"First Year's Work" by Mass Ob- servation. Lindsay Drummond 2s. Published last month,

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LLRO

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Hongkong.

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UP TO

40

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(Peties and specificarians subject to change without notice,)... •

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SOLE DISTRIBUTORS FOR HONGKONG & SOUTH CHINA: BES

THE ORIENTAL MOTOR CAR CO.

365 Lockhart Road, Hongkong,

Telophone 20406.,