1931-04-22 — Page 2

THE

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Cables "EUROPE" Singapore.

M

(THE EUROPE HOTEL, Ltd.

Arthur E. Odell Managing Director.

ASSEUR R. SHIMIDZU. ASSEUSE S. HONDA. ASSEUSE 8. KISAKI, Wecommended for many years of Government Civil Hospital, Peak Slowpital, etc., and by all the local

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THE HONGKONG

TELEGRAPH, WEDNESDAY, APRIL 22, 1931.

TALK ON BRITISH PRESS.

ROTARIAN BARRETT SPEAKS AT ROTARY CLUB.

the Provinces, and a few provin clal journals were being started. The special interest to us hero of the early bistory of the British Press, is that we see around บ the Chinese nation passing through fte industrial revolution and the growth, with it, of a new Chinese: press. It enables one to under- stand many of the difficulties with

HONGKONG JOURNALS. which Chinese papers are faced.

Improved Distribution.

The growth of the British Press, It is not necessary for me to in detall how the news- its expansion and the important trace role plays in the life of the papers seized on inventions and world, was dealt with by Rotarlan developracnt. The railways open- K. T. Barrett, at the weekly meetod now possibilities for distribu- ing of the Hongkong Rotary Club, tion, the post office and the reduc which was held at Messrs. Lane ing of postal rates also made new Crawford's restaurant yesterday, subscribers accessible. From be- under the chairmanship of

London affairs only the lead- William Hornell.

iod that ing newspapers now anw educated Mr. B. Wong Tape stated that people all over England as poten- letters of congratulation on the tlal renders. The invention of the electric telegraph started a new Hongkong Club had been received

Sing

DOB

from Rotary Clubs at Clapham, ora fa the quick supply of distant

it London, S.W.,

St. news. The telegraph made Bradford, Paneras, London

Lethbridge, sible to get quick and reliable in- Alberta, Canada, and Orange, Newtelligence of wars and revolutions Jersey.

in all parts of the world.

Think mennt The chairman extended a hearty of the advance the telegraph welcome to the members of the upon the old reliance upon lettora currency commilon, Mr. W. H. and travellers' tales. The newa- Clegg, Mr. P. H. Ezechiel and Mr. papers could arouse a real interest G. L. M. Clauson, who were guests in world affairs. They no longer century concentrated like 18th of the Club, and wished them every success in their mission. (Ap journals upon London politics, Old plause). He also welcomed Rotarian Bailey and Tyburn proceedings, Dr. M. Y. Lum, of the Kuala and very witty and spiteful gossip Jaipur Club, saying that he was about the Royal Dakes, actresses An old student of Hongkong Uni-and other celebrities. There was versity and was now at the Lumons and gain but I think the in Chinese Hospital and Maternity predominated. Home, Kuala Lumpur, a very bl institution which, last year, dealt with over 3,000 CABER,

40 Years Ago.

Century

Most of us are old enough to re- Dr. Lum pointed out that there member newspapers of 30 and 40 were seven or eight Rotary Club years ago. They were pretty solid- headlines, small in Malyn and he belonged to the firs--malt Kuala Lumpur Club, which was the type and most of it rather stodgy Gladstone first to be formed there. Those reading. When Mr. Clubs, he said, had brought good made one of his great Midlothian fellowship to people of all nationali campaign speeches, a Scottish paper on the top of column one of tien, by which the Government was

"Mr. direelly benefited. He extendedge one put a small line: hearty congratulations to the Hong Gladstone at Edinburgh" (I think it was Ediburgh) and then follow- kong Chib

ed column after column, without any sort of break, of the Grand Think Speaking

"Journalism."Old man's mighty oration.

to-day of the streamer headlines Rotarian Barrett said-The title of my address should be newspapers right across the top of the page. rather than journalism, and I might of the brief summary in large type add, British newspapers, but the across two columns, of the display

af distinction is small and as the poet puts it, a rose by any other name would smell as sweet.

kong.

Early History.

on

one or two striking phrases, of the "Fourteen points from Mr. Gladstone's Speech," of the "Six passages." Everything I shall to-day first say something Striking about newspapers in general, and would be there except a full re- then refer to our papers in Hong-port of what Mr. Gladstone anid.

The Victorian nowspaper was Newspapers, like many

other solid and masculine. It dealt with amenities of modern life, are the politica and business, the law product of the great process call-courts, particularly great murder ed the Industrial Revolution, and, trials like the Maybrick and Penge like the Industrial Revolution. cases, with cricket and the miner their development was hastened, wars of the Empire. It was not forced one might say, by the Nano-a thing for women, and women did leonic Wars. In ancient Rome not bother their pretty heads news bulletins of battles and ears-about the papers. Higns were posted on

Modern British journalism, as buildings, hat the true newspaper far as any immense movement can be traced to one man, must be is a child of printing.

The days of the wars, and the traced. for praise and blame, to political crisis of the time of Wil-the late Lord Northcliffe.

public

lium IV and of Anne, when Marl- borough was the national hern first saw regular publications in London of newspapers, many of them mere broadsheets of political abuse. Defor.

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-Lord Northcliffe's Work. Lord Northcliffe realised that national education had created an immenso source of potential news- the author

of paper readers. There were men Robinson Crusoe, was an

or and women, not very well educat- editor. and published his Review three ed, but with scraps of time seat- times a week. There is the briltered about the day which could fr. Gladstone, or a court case, and said-but whatever my victims liant cycle of the Spectator, Tatler be very well filled in by reading a and later Dr. Johnson's later and newspaper. And Northcliffe was transcribe it; but the Daily Mail, may have thought I have only had Rambler, but they were not daily particularly clever in his appeal to and other papers of the same kind, uno complaint,

women renders. It was the Daily needed men who could write a publications giving the events of

art column or half column summarily, made Englishwomen

proceedings. dull day's good serving up nothing but Par- liament and serious and solid

Mail that

no method of distributing them rent quickly beyond London,

Advertising.

I now want to say something of an important feature of news- papers, namely advertising. However, to get back to pro- Formerly advertising was a very paganda, Northcliffe got the idea sober and restrained affair. Some

news, "Short and Snappy Stories teller and an artist in words be-merely introduced it from Amer Victorian draper, who,

me im-

મ

but he initiated the idea of

the known world, and there was anders of newspapers. It was no and make vivid a long and often of making his readers dance to his of you may remember in Arnold A new type of man, a real story tune-1 don't know how far he Bennett's Old Wives Tple the mid-

Public's Interest Roused.

enme necessary, and in large ca,

over hiu he was re-making people eat standard bread, daring, placed a big name During the Napoleonic Wars, were the requirements. So the r

shop. Advertisements proportion of cases which affected the life of the or-Duily Mail, priced, was born, eruited

1 from Oxford or Cambridge. row sweet peas, and indulge in

theatre performances, of legal notices. auctions, dinary people, and roused their in-full of human interest, of exciting There are, of course, many other other pursuits, including avia-were once mainly announcements shipping move- terest in a manner that no former atories act out in a way that was clever youngsters who first of allen.

That propaganda process was ments and the statements of banks.. wars had done, there grew an im- easy to read. And let

made their mark in the provinces. clean,

It was an There was

was very little suggestion mense hunger for news. England press one thing. It

They were well paid and well developed in the war.

propaganda that of "pushing goods," of shouting wanted to know what Nelson and The yellow press may be senen treated and thus a new type of intensive press

llington tional, it may report a spicy, Moora Cornwallis,

and Wellington

and also on cajoling people into buying. on Lord Kitchener, doing

menthut so does the Times, probably reporter and sub-editor was crent-outed Mr. Asquith. It was turned merits, real and imaginary, or of ng, what the Government were

Wits, Jellicoe and Robertson. But the Englishman's motto Propaganda, was up to, and what

ald to

to know put cost "Good wine-needs. cheap papers is and always has Charles James Fox was brewingmore fully, but the tone of the

Newspapers have always been statesman who is generally

bush Various The Morning Post was founded been healthy and clean, like the propagandist, Dr. Johnson, and a have been behind it, has reason no

articles sold In 1772, and the Times in 1786, but thrillers of Edgar Wallace, an old good Tory, in "reporting" House to regret that he started the to chemists shops started the now ad-

We all know the lengths it was the warn of the French Re- Daily Mail man.

of Commons debates, saw that the cess. volution that enabled them to get.

Whig dogs got the worst of it. which that press propaganda has vertising. There is no need to do It is an usurpation more than mention what advertis- Lord Northcliffe also saw that Reporters, by the way, generally gone recently. time Macadam's roads were being

speaker Intended made and coach services started, a new type of journalist was need have to construct what an extem-of power that does not belong to ing has done, despite the British to the preas and most injurious to Medical Association for cortain ac- the beat interests of newspapers pilla and powders and ointments. and the population was growing, ed, and here his génius was never pore More men were learning to read, more right. Anyone who can say personally I have been the papers were getting out into learn shorthand, can take down cured of going further and writ-and newspaper-men. It is to be Pear's soap, Bovril, Mellin's food,

ing what I think he ought to have hoped that it will be stopped.

a grip on the nation. About this

SALESMAN SAM

colds

MERRY CHRISTMAS, MISTER. AND MISSUS GUZZLEM

SAME TO YOU,

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•

New Type Journalist:

case

ed.

Hanged If It Ain't!

THAT'S PERMISSIBLE,

FOLKS IT'S UNDER

KITTY AND SAM

AND RED) "JUST IN TIME FOR DINNER!

HO,HO, HO! LOOK AT SAM! HE'S KISSIN'

TW TURKEY !

WHY, THE VERY

IDEA, SAM!

TH' MISTLETOE !

HA, HA, HA!

(Continued on Foge 18.),

By Small

The

as we

in