1925-01-02 — Page 3

NEW ARRIVAL!

A Big Shipment

of

FLANNELETTE

jnst arrived which we put ap for

Special Sale

45 cts. per yard

with nice assorted patterns.

YEE SANG FAT CO

99

"ITALIT"

Asbestos Cement Corrugated and Flat Roofing Sheets

Is the only manufacture of its kind which has secured a

GOLD MEDAL

Unsurpassed for its strength,

durability and coolness.

Stocks Carried

SHEWAN TOMES

& CO.

Sole Agenta.

Apply Import Dept., St. George's Building. Telephone C. 781.

THE HONGKONG TELEGRAPH.

THE SINCERE COMPANY.

FRIDAY, JANUARY

1925,

F. C. HIGGINS

Late

TAILOR

of J. T. SHAW No. 17. Ice House. Street, (NEXT TO HUGHES & HOUGH)

TEL. 4846.

TEL 4648.

We have just received a obolee selection of HOUBIGANT and COTY'S

PERFUMES, POWDERS, ~ TOILET, SOAPS and CREAMS. GILLETTE and AUTOSTROP

SAFETY RAZORS

in the newest styles

THE PHARMACY. FLETCHER CO., LTD.

Aslatio Blog.

Queen's Road. Central.

Telephone C. 345.

New Year Gift Boxes

ITS TWENTY-FIFTH ANNIVERSARY.

Celebrating to-day the 25th anniversary of its' "catablishment, the Binuero Company, whoso nume is kauwn all through the East, will be the waipient of inany congratula- tions from foreign and Chinese friends alike. It was a quarter of a century ago that the Company first began operations in Hongkonge with a mall store in Queen's Rond, Hongkong. The capital of the concern was then $20,000. To-day, the Company owns bugo department stores in Hongkong, Canton and Shanghai, hina dopots n many other parts, opérates hotels, soap and machine works, is affiliat ed with a number of banking and insurance concerns, and hos a fully paid capital of seven million dollars. Such, in brief, in tho record of thia onterprising concerns, during a period of twenty-five years. | -

Big cake from little corns grow, and it will no doubt interest tho public to learn a few faoth about the origin of the Sincere Company. It was in 1800 that a small group of Chinese merchants, who had lived many years in Australia, and had there become impressed with modern business methods, resolved to open up a department store in Hongkong based on the "fixed price" principle, by which protract- ed bargaining. Ho custo ry ia Oriental transactions, it bo replaced by marked prices. Mr. Ma Ying-piu was at the bond of this little group, and he in atıll associated with the Company an honotary managing director. Ho atates that when he arrived in Hongkong it took him no less than three days to get together personal outfit, so great was the time wasted in going from shop to shop and indulging in almost endless bargaining. This convinced him more than evor of the need for a "fixed price" department store immense, The difficulties especially the definite broaking with Pald custom," but he persevered and although many times almost beaten he has lived to seo his dream more than fulfilled. To-day the Company is standing on a firm basis, with its operationa extended for and wide. Mr. Ma Wing-onn is the provent managing director, and he has as his fellow- directors a thoroughly enterprising and capable group of business men. Sincere in More Than Name.

werd

.

Patrons of "Siscoro's" may have often wondered what the precise. origin of the name was. We can tell them, for Mr. Mo Ying-plu informs us that in thinking out a Dame for the firm he first of all wanted one which no-one else was

likely to copy. Then he thought of a Confucia saying to the effect that "If you want good friends,

LAI WAH Co., Ltd. you must first give to them what

Nos. 139-141-143-145-147, Dos Voux Road Central.

TELEPHONE No. C. 2309 & C. 4433.

.P. O. Box No. 363.

CABLE ADDRESS "LABURNUM" HONGKONG

GENERAL IMPORTERS WHOLESALE AND RETAIL.

Dealers in Piece-goods & Chinese Silks of all Kinds, Drapery, Mercery, Hosiery, Haberdashery, Embroidery, Rugs, Blankets, Quilts, Perfumery, Tollet Articles, Underwear, Handkerchiefs, Umbrellas, Leather Goods, Jewellery, Watches, Clocks, Icy and flot Boltles, Boots, Shoes, Hats of Different Kinds, Earthenware, Tailoring and Outfitting,

E. HING & CO. SHIPBUILDING MATERIALS SHIP CHANDLERS &

HARDWARE MERCHANTS,

PHONE CENTRAL No. 1116.

GENUINE

TELESCOPE

FOLDING FURNITURE.

FAVORED by hunters

and, householders throughout China,, for thepast twenty-five years. Supports 1080 pounds. Width 28 in. Length 76 in. Height 17 in. For sale where you secure your camping kit.

25, WING WOO $3.

Central

Wholesale Distributors Messrs, DODGE & SEYMOUR (China). Ltd. In Museum Rd.

Shanghai

Chioa

Sustolas living weight of 1080 lbs.

The

you expect from them." Chinese phrase for "first give" in Sin see, and Mr. Mä thought that as his Company would be the first to give Hongkong a Chinese [:fixed-price" store, this would be n happy choice' as a name for the concern. Morcover, one of the first things essential to friendship was sincerity, sa il was resolved to use the Anglicised form of "Sin- seo" (aumely "Sincere "Land thus perpetuste several ideas at one aml the ante tire.

im

As most people know, the Sincere Company still maintain their okli store in Queen's Hand, but this is mainly for sentimental rensone. Their big place in Hongkong in in Des Vieux Rond, whilst in 1912 a similar store was built in Canton and in 1917 an even bigger one in Shanghai. In addition to these hugo emporiums, where every kind Cof ̈uctioĵo eun be procured, the Company operates a soup works at Samihuipo: machine works Houam, Canton: factorios in Honghong, Canton and Shanghai| for the supplying of all manner of goods to their stores; and the Oriental Hotels in Conton and Shanghai. The Company is ako affiliated with the Sincere Ingur nnco and Investment Co., Ltd which has bennches in important cities in China and Malaya; and with the Sincere Life Assurance! Co., Ltd., which is also known «li over the East. It also specialisen in banking, and has depots in many parts of China as woll as in London.

Throughout the whole period of its oxistence, the Sincero Company has stuck firmly to its principle of "fixed-prices," and has deservedly won a reputation for fair dealing and quality consistent with reason- able prices.

laoldentally, it may be mention. ed that the founder of the firm bolubrates his silver wedding in a Jow days, whilst on Monday four of bis sons are to be married at a tadruple wadding in St. John's Cathedral. His many friends extend to blo'thoir felicitations an this happy series of events.

OF

CHOCOLATES

from

Peter, Cailler & Kohler

of Switzerland,

Sold by

SATISFACTION ASSURED

Our Dry-Cleaning Pro will onsurs vour ofthingbalngliceo from garms,i,dust andɣother dangerous!!mascer whichiwinter 'garmenti gather when worn,

Every Article

Thorougly

Sterilizod

DRY CLEANED

STEAM LAUNDRY CO.

HEAD OFFICE & WORKS: Yaumati; Tel. K.,32.

HONGKONG DEPOT: 16 Stanley Street, Tel. C. 1279.

KOWLOON HOTEL DEPOT:

KOWLOON DEPOT: 19 Canton Road..

CANTON: 19 Shirki Central, East. HONGKONG HOTEL: (Visitors only.)

Writo or Phone for complete Price List.

P. G. PRELLER & CO'S.

R

Famous

·R.

E

BORDEAUX WINES

AL

Agente:-

SIEMSSEN & CO.

E

WISEMAN,

On Sale at:--

VICTORIA CAFE,

R

J.

LANE, CRAWFORD, LTD.

CAFE

SINCERE CO.

SUN CO.

WING ON,

CHEN KWONG.

BLUE BIRD.

KOWLOON STORE.

ON LEE,

HUNG CHEONG.

KOWLOON CONFECT'Y:

Look for the name on the Gold Seal

tab on the ribbon of each box

CALLIER or KOHLER

(This advertisement is issued by Nestles Milk Company)

THE WING ON COMPANY, LTD.

T.

SHAW

LADIE'S AND GENTLEMEN'S TAILOR.

R

The above business is being carried on as usual and

18 managed by Mr. P. F. PALM&R, late cutter Messrs. Walteaway Laidlaw & Co., Shanghai.

We hold a large stock of up-to-date

DAY & EVENING DRESS SUITINGS, OVERCOATINGS & RAINCOATS.

11 Beaconsfield Arcade,

(Opposšis City Hall

ALL ORDERS PROMPTLY EXECUTED,

PUTTING ENJOYMENT

INTO YOUR CIGARETTE

SMOKING IS JUST A MATTER OF SELECTING

"Three

Castles" Cigarettes

Castles

Cigarellas

Also Puckad Regular Ste 20%, and 50%

"Three Castles"