1919-10-11 — Page 12

Arrived in China

the new "toasted" cigarette

LUCKY Strike, it's called, And just

■

exactly as you prefer 95% of your food cooked, you will now prefer your tobacco toasted

Cooking (toasting, broiling roasting) makes things delicious, appetizing, and savory, because it develops flavor. You don't eat raw steak or drink raw coffee. You like toast better than bread-especially fresh buttered toast.

We toast the Burley tobacco for Lucky Strike cigarettes to develop the utmost Burley flavor and seal it in, so it's always there for you. That's what toasting does.

You're in for a new flavor when you join the Lucky Strike Smoke circle-with the real Burley cigarette.

It's toasted

How to open the package

Tear off part of the top only, as shown. Cigarettes in

paper

pack-

ages of 20 are

earried more

handily this

way, and keep better and are less likely to spill into your

pocket.

20 CIGARETTES

R.A.PAT

Toasting improves tobacco just as it improves bread.

TERSON

TOBACCO

LUCKY

STRIKE 8

RICH'D, VA

CO

CO.LTD.

CIGARETTES

SUCCES

OBTAINABLE AT ALL TOBACCONISTS.

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issued by British-American Tobacco Co., (China) Ltd.