Arrived in China
the new "toasted" cigarette
LUCKY Strike, it's called, And just
■
exactly as you prefer 95% of your food cooked, you will now prefer your tobacco toasted
Cooking (toasting, broiling roasting) makes things delicious, appetizing, and savory, because it develops flavor. You don't eat raw steak or drink raw coffee. You like toast better than bread-especially fresh buttered toast.
We toast the Burley tobacco for Lucky Strike cigarettes to develop the utmost Burley flavor and seal it in, so it's always there for you. That's what toasting does.
You're in for a new flavor when you join the Lucky Strike Smoke circle-with the real Burley cigarette.
It's toasted
How to open the package
Tear off part of the top only, as shown. Cigarettes in
paper
pack-
ages of 20 are
earried more
handily this
way, and keep better and are less likely to spill into your
pocket.
20 CIGARETTES
R.A.PAT
Toasting improves tobacco just as it improves bread.
TERSON
TOBACCO
LUCKY
STRIKE 8
RICH'D, VA
CO
CO.LTD.
CIGARETTES
SUCCES
OBTAINABLE AT ALL TOBACCONISTS.
This Advertiseme
issued by British-American Tobacco Co., (China) Ltd.